Mobile Finance Collective

Pricing is one of the most powerful levers in mobile gaming - but governance varies wildly between studios. Who ultimately decides pricing in your mobile game studio? 👇

Managing Price, Gaining Profit: Updating the Rules for Digital Gaming. 🎮 Sign up to join us this Thu, Mar 19 • 5:00pm CET, with William Grosso, CEO of Game Data Pros, Inc. (GDP) luma.com/9xg5rljr

🤨 Who said CFO's don't get invited to mobile gaming industry events? Fantastic evening at @MobFinCo CFO Dinner! Thanks to everyone who came along. Perfect reminder of how valuable it is to connect in person. 🤝 Huge shoutout to @AppsFlyer for supporting us

From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming mobfin.co/from-bookkeepe… via @MobFinCo

The Three-Stage Capital Model: How Game Studios Could Be Funded. A manifesto for a healthier investment climate in mobile gaming martinmacmillan.substack.com/publish/post/1… via @martinmacmillan

Why Credit and Collections Are Holding Back Mobile Advertising 🤳 To understand the context let's quickly review the history of how mobile ads have been bought and paid for over the years. martinmacmillan.medium.com/why-credit-and…

@peggyanne @PGConnects @martinmacmillan Very welcome @peggyanne, it was a pleasure to have you join us.

Very enjoyable evening and a great start to @PGConnects , thanks @martinmacmillan @MobFinCo

🥂 A perfect start to @PGConnects London with a fantastic @MobFinCo VIP dinner at The (Original) Ivy, together with friends and #CFOs from across the industry. 🤝 Thanks to everyone who joined us, great conversations, great company, and a really fun evening.

The real question for UA teams is never: “What's my budget to spend this month?” It's: “If my UA machine is working, what’s the smartest, most efficient way to .....👇 martinmacmillan.medium.com/if-our-ua-mach…

When should a mobile games studio hire a CFO? @martinmacmillan explores why finance leadership in mobile games is driven by complexity not just revenue. Read the full article in @pgbiz 👇 pocketgamer.biz/when-should-a-…

Why cohort financing works like a Skinner Box - and why that's exactly what UA capital needs linkedin.com/pulse/dog-trea…

Most studios don’t get outright rejected for debt, they get a quiet “not yet.” Aaron Wizenfeld (Partner, Shamrock Capital) explains why in this @MobFinCo closed-door fireside chat + live AMA. Apply to join us on Thurs 15th, 4pm GMT luma.com/scq1kc1e

From Bookkeeper to Strategic CFO: The Evolution of Finance in Mobile Gaming. A practical guide to building your finance function from early stage to scale martinmacmillan.substack.com/p/from-bookkee…

🥂 @MobFinCo is bringing together an exclusive group of CFOs, finance leads & founders from leading mobile app and gaming studios for a VIP dinner in central London on January 18th, ahead of @PGConnects . Apply to join us luma.com/sopw2w8n

🐶 Dog Treat Financing: Operant Conditioning meets UA Funding medium.com/p/dog-treat-fi…

Why aren’t you spending more on UA? medium.com/p/why-arent-yo…

A Clean-Room Accounting Framework for UA and Monetization in Mobile Gaming medium.com/p/a-clean-room…

I just published 🐶 Dog Treat Financing: Operant Conditioning meets UA Funding medium.com/p/dog-treat-fi…

🐶 Dog Treat Financing: Operant Conditioning meets UA Funding. Why cohort financing works like a Skinner Box - and why that's exactly what UA capital needs linkedin.com/pulse/dog-trea…

A new chapter for Pocket Gamer Connects starts now. For 2026, we’re expanding across two iconic venues, with more speakers, more networking, and new industry highlights: Check out the highlights video from PGC London 2025 and join the journey for 2026: pgconnects.com/london/registr…