MusicPromoToday | MPT Agency 🥇

This was a standout campaign. #SabrinaCarpenter chose April Fools’ Day, when nothing feels real, to drop her teaser. The doubt, the confusion, the “wait… is this serious?” moment… all intentional. Then came #MadelynCline and #MargaretQualley, amplifying the moment just days before Coachella. Perfect timing. Perfect attention loop. This isn’t a rollout. This is a funnel. 🩷

He performed one of the most unforgettable auditions in #AGT history… and then disappeared. Or did he? #TravisPratt didn’t follow the usual path, no viral singles, no label chase. So where did he go after that moment? Read the full story ↓ musicpromotoday.com/travis-pratt-a…

#KanyeWest (Ye) returns after 4 years with Bully, his 12th solo album. 18 tracks. No AI. Features Travis Scott, CeeLo Green, Don Toliver, Peso Pluma. Production from James Blake, 88-Keys, Mike Dean. Recorded across Tokyo and Mallorca. They’re already calling it his most coherent project in a decade.

#AtlanticRecords says no bots were used, but the conversation isn’t going away. When streams define success, trust becomes everything. Are numbers still the metric… or is credibility the new currency? Full breakdown ↓ musicpromotoday.com/atlantic-recor…

This move from #CelineDion is smart. A Paris residency = prestige, control, and consistency. Instead of touring globally, she’s bringing fans to her. It’s a shift from reach to experience, and it builds stronger long-term demand.

March 2026 has been quietly one of the strongest weeks for music this year. #RAYE dropped a 17-track personal statement, #CharliePuth went pop-rock, #MelanieMartinez closed one era and opened another, and @JessieReyez surprise dropped an EP with zero warning. Four artists, four different approaches, one week. No rollouts, no countdowns, just drop and let the music speak. Which one are you still playing?

#BennyBlanco Reveals #SelenaGomez Almost Lost Her Wedding Vows Benny Blanco shared on Jimmy Kimmel Live that Selena Gomez accidentally lost her wedding vows days before their wedding, but thankfully, they were recovered in time.

Everyone’s asking: Who is Loe Shimmy signed to? The answer isn’t just a label name. He’s building leverage first, deal second. With releases tied to Rebel/gamma after an independent run, he’s moving how modern artists do. New playbook: Build audience → create demand → negotiate power. Labels don’t discover anymore. They validate what’s already working. Read more ↓ musicpromotoday.com/who-is-loe-shi…

iHeartRadio Music Awards 2026 🏆 Artist of the Year - #TaylorSwift Song of the Year - "Ordinary" - #AlexWarren Pop Song of the Year - "The Fate of Ophelia" - Taylor Swift Pop Artist of the Year - Taylor Swift Best New Pop Artist - Alex Warren Best Collaboration - "luther" – #KendrickLamar & SZA Innovator Award - #MileyCyrus

Gen Z didn’t follow the music industry rules… they erased them. 84% of charting songs start on social. Songs are shorter. Artists are independent. Discovery is algorithmic. Virality is the entry point. Strategy is what sustains it. If you’re not building for this shift, you’re missing it 👇 musicpromotoday.com/genz-music-vs-…

🎤 Have you been thinking about participating as an independent artist in Europe? We found a few opportunities for you! 🗺️ Ditto Music Gig Map – Free, always updated map of EU & global gig opportunities 👉 dittomusic.com/en/blog/latest… 📋 PRS for Music Festival Guide – UK & international festivals with open applications 👉 prsformusic.com/m-magazine/fea… 📅 TMW 2027 – Tallinn Music Week opens applications in April 2026👉 tmw.ee

1 day until the #iHeartRadio #MusicAwards 2026 A major moment for the artists dominating #radio right now. Are you already guessing the winners?🎤

Nothing in music is ever as simple as it seems. There are many factors behind the scenes, and politics can be one of the strongest. #JessicaSutta’s situation with the #PussycatDolls reunion is a clear example, she claims she was left out due to her political views 👀

If you’re trying to grow on Spotify but not seeing real results, this is where most artists get it wrong. Playlisting isn’t just about getting added it’s about where, how, and why you’re placed. We show what actually works in 2026 and what’s just wasting your time take a look 🎯 musicpromotoday.com/spotify-playli…

In music, you're only as safe as the people representing you off stage. A security guard accused an 11-year-old of harassment for smiling at a pop star. The artist Chappell Roan had nothing to do with it. But guess whose name is in every headline? The lesson: your team is your brand. On stage and off.

If your songs feel “almost there” but not quite hitting, we know why.The title isn’t just a name it shapes how people feel and connect from the first second. That shift can change everything. We unpack this for you, don’t miss it 👀 musicpromotoday.com/unlock-the-art…

#iHeartRadio Song of the Year nominations: “Anxiety” – #Doechii “Good News” – #Shaboozey “Love Somebody” – #MorganWallen “luther” – #KendrickLamar and #SZA “Manchild” – #SabrinaCarpenter “MUTT” – #LeonThomas “Ordinary” – #AlexWarren “Sorry I’m Here For Someone Else” – #BensonBoone “Stargazing” – #MylesSmith “The Fate of Ophelia” – #TaylorSwift This lineup says a lot about today’s industry. Viral records, radio hits, and storytelling-driven songs all competing in the same space. Different strategies, same goal - staying in rotation. That’s what wins at iHeartRadio in 2026. 🎧