🚨 E-com brands: Your funnel is leaking sales. 💸
Learn to FIX IT in @Nostra_ai’s free webinar!
Jan 30, 12 PM ET
👇 Secure your spot NOW:
go.nostra.ai/mastering-ecom…
You’ll discover:
✅ Where customers bail
✅ How to analyze your funnel
✅ 5 steps to boost conversions
Can’t attend? Register for access to the replay!
#Ecommerce#CRO#FunnelAnalysis
Site speed…
Does it matter? Does it not matter?
Can any tools actually make your website faster or is it just ONE BIG conspiracy theory?
(The answer may surprise you)
Alright, so let’s start from the beginning.
Does site speed matter on your homepage?
Personally - I don’t think so
Some people will disagree, but here’s why:
I simply don’t buy into the idea that the people who are typing your brand name into Google and coming to your homepage organically, give 2 damns about whether your site loads in 2 seconds or 3 seconds
They will buy regardless.
After all, they have already decided that they were going to buy when they searched your name and landed on your home page
Does site speed matter for SEO?
Absolutely. No questions there.
This is pretty black and white and you can’t really argue
Does site speed matter or Meta / Google / TikTok, in regards to paid ads ?
Absolutely. It’s one of the key things that determine your quality score and ranking in the auction
Impacting your CPCs, CPMs, and ultimately CPA’s
Again - it’s black and white and documented by Google, Meta, etc.
Does site speed matter on landing pages, in regards to conversion rate?
Every day of the damn week.
When you’re sending people into your landing page through cold traffic, every millisecond matters and impacts your conversion rate.
This case study might explain things better -
Using @NostraAI, Beachwaver saw a 2.1x increase in purchase conversion rate from Meta ads AFTER improving their site's loading speed
facebook.com/business/succe…
So yes - it absolutely matters.
Are there any apps or tools that can somehow increase your site speed?
This will definitely piss some people off
But yes - I think there is, because it’s proven to lower the site speed on Obvi
I’m happy to show the stats in relation to before / after and also happy to have my mind changed if anyone can make a proper argument for it - but… here’s my experience.
I’m sure you’ve all heard about this tool called Nostra.
Loved by some, hated by others.
Nostra measured, and Google confirmed, over a 30% faster web experience based on real user data (not Lighthouse):
- Our Time to First Byte (think the initial loading of the page) went from almost 1200 ms down to just under 400 ms and total load time dropped by a second to two.
- We used what is called RUM data (essentially measurements of every single site visit) to measure these improvements rather than relying on Lighthouse (a lab test).
Now, let me say this:
Some people will say all kinds of technical stuff about the underlying tech and all of that
(nobody really seems to agree)
To my understanding - @NostraAI extends caching capabilities to dynamic assets which makes the site much faster.
But
Tbh - I couldn’t care less.
I can feel, and see, that my website has gotten faster - and that’s a win for me, when considering the benefits in relation to my paid efforts on meta, google, and my conversion rate, it is kind of a no brainer to make the site faster
AND Nostra literally proves that they make the site faster.
Take that information as you will.
For those curious
Yes, I'm a #ProudPartner of @NostraAI and I could not be happier with their results. If this post taught you anything useful, I'd highly recommend giving them a look.
Thrilled to share an official case study featured on Facebook’s platform, spotlighting how @TheBEACHWAVER, seller of Patented Dual Voltage Rotating Curling Irons Vegan Hair Care Subscription Kits, teamed up with #Nostra’s Edge Delivery Engine to drive some insane results:
→ 2.1X increase in purchase #conversionrate
→ 97% increased #Lighthouse performance score
→ 345ms decrease in initial page load time for the home page
Skeptical about #Nostra’s impact on your #conversionrate? We thought hearing it straight from Facebook (versus a typical case study on-site) might have you convinced 🙂
Improved site performance isn’t just about better speeds. It’s about delivering a seamless user journey that culminates in conversion. This case study with @TheBEACHWAVER is solid proof of that.
#Shopify#CRO#speedoptimization#conversionrateoptimization
To see @TheBEACHWAVER in action: x.com/thebeachwaver/…
For more posts like these, follow Nostra CEO @NostraArthur on X and LinkedIn: linkedin.com/in/arthur-root/
Read the full case study right here: lnkd.in/eRUJ5aQi
Big thanks to the team at @MonosTravel , with a special shoutout to Mike Wu, Director of Ecommerce and Customer Experience! Your mention on LinkedIn means a lot. It's rewarding to see Nostra boost your site's performance and customer satisfaction. Here's to continued success and partnership!
They plugged us, so gotta return the favor. The Carry-On Pro Plus is worth every penny. Favorite feature = front pocket compartment. Never have to juggle to get what I need to get through security.
If site speed is slowing you down, take a cue from Monos and consider what Nostra can do for you. #ecommerce#websiteoptimization#CRO#shopify
Navigating the e-commerce space? Remember, it's not just about attracting visitors—it's about making them stick around. 🛒💨
💬 #Nostra CEO, @NostraArthur had an eye-opening chat with @DylanAnder, Founder at @heatmapme and SplitTesting.com, and it's clear: Site speed isn't just a perk; it's critical for revenue! 💸
Dylan's top tips for a lightning-fast site: ⚡️
1. Declutter the Backend 🗑️
Kick out old plugins and redundant code to speed things up!
2. Optimize Your Images 🖼️
Showcase your products without compromising load times. Compress those pixels!
3. Rethink Content Load Order 🔄
Make sure your site loads the important stuff first for a snappy user experience.
4. Harness Advanced Speed Tools 🛠️
Post-cleanup, tools like Nostra at DNS-level can turbocharge your site, enhancing conversions.
🚀 It's about strategic optimization for major speed gains.
🔗 See more posts like this on LinkedIn: [lnkd.in/e-s3jNgC](lnkd.in/e-s3jNgC)
#eCommerce#SiteSpeed#ConversionOptimization#Nostra#WebsitePerformance
🚀 Feeling website woes with low conversions? Boost your site's performance score! Here's why it's a game-changer: 🎯
1) 🌐 Stellar User Experience: Speedy sites keep users happy and engaged.
2) 🔍 SEO Edge: Quicker load times mean better rankings and more eyes on your site!
3) 💥 Conversion Boost: A fast site encourages users to click, buy, stay, and play!
4) 📉 Bounce Rate Drop: Speed keeps users around, reducing quick exits.
5) 📱 Mobile Power: With more browsing on phones, a fast site keeps mobile users hooked.
🛠️ Ready to ramp up your site's performance? Let's talk optimization, from streamlining code to compressing images.
🔗 Read more about #Shopify#CRO and #SpeedOptimization Tips on LinkedIn: [linkedin.com/in/arthur-root…](linkedin.com/in/arthur-root…)
📩 DM for deets - Nostra's got the insights. #WebsiteSpeed#ConversionOptimization#SEO#UserExperience#MobileFirst
It’s shocking to me that the average page load time on mobile is 8.6 seconds.
I don’t know about you but if I have to wait more than a couple seconds for a page to load I’m going elsewhere, and I don’t think I’m alone in that.
Working with @rifrufqueens we were able to take their site performance score on mobile from 22 to 91 with a time to first byte improvement from 390ms to 45ms. This made a huge impact for them driving up conversion rates by 8%.
To see more posts on #Shopify#CRO and other #shopifyoptimization topics visit: linkedin.com/in/arthur-root…#shopify#speedoptimization#conversionrate
Episode 11 of the Marketing Haven Podcast is Live! Arthur Root and guest Chase Clymer discuss digital marketing trends, book recommendations, and much more. Listen to the full episode at: podcasts.apple.com/us/podcast/mar…
In the latest episode of the Marketing Haven Podcast, Arthur Root discusses marketing in the online poker and gaming space with Tom Lenihan. Listen to the full episode at: podcasts.apple.com/us/podcast/mar…
Nostra makes it convenient to optimize a website in minutes. In our recent case study, we helped raise the email capture rate by over 6X for a leading eCommerce brand. Read the full case study at: nostra.ai/ecr-case-study
In episode 7 of the Marketing Haven Podcat, Arthur Root sat down with Michael Joseph to discuss his career path, the importance of creating purposeful #content, and much more.
Listen to the episode at:
podcasts.apple.com/us/podcast/mar…