ProVeg International

Rice to the rescue for vegan cheese? 🌾🧀 New research shows different parts of a single rice grain can deliver melt, nutrition, & creamy mouthfeel—without nuts, soy, or allergens. High-protein, upcycled, and planet-friendly. Read more: hubs.ly/Q0473Msq0

Plant-powered lunches on every tray? 🍽️ A new $12M bill in Congress could make healthy, climate-friendly school meals the norm for millions of kids—while supporting local, underserved producers & giving every student an option that fits their needs. More: hubs.ly/Q0473FT40

Supermarkets are secret climate powerhouses. 🛒💥 When retailers lean into protein diversification, they unlock wins for profit *and* the planet—Lidl GB’s nearly 700% plant-based sales jump is just the beginning.

Curious what your protein aisle will look like in 2030? 👀 Join us in Berlin as we team up with WRI, Madre Brava & WWF to reimagine retail & fast-track Europe’s plant-forward future. - To request an invitation, email Elise.Pitcairn@wri.org - For updates: hubs.ly/Q046X65_0

Veggie burgers are often dismissed as “ultra-processed” - case closed. Or is it? In @DeMorgen analyses how this label is frequently used without nuance in the debate over plant-based nutrition. 👉 Information on ultra-processed foods: hubs.ly/Q046TG4S0

Italy’s plant-based boom is no fad. 🌱🇮🇹 New data shows a 10.6% jump in plant-based consumers since 2023, with 45% of Italians enjoying meat-free favourites and strong confidence in product labelling. This isn’t confusion, it’s innovation in action. 📖 hubs.ly/Q046k26L0

Not all "Ultra-Processed Foods" are created equal. Did you know that swapping meat for plant-based alternatives (technically UPFs) can drop LDL cholesterol by over 12%? 📉 🔗 Read the full UPFs breakdown: hubs.ly/Q046vwSQ0

Sweden just turned up the heat on sustainable cheese. 🔥🧀 ICA Gruppen is rolling out Planet Dairy hybrid cheeses to ~500 stores—same melt, same taste, up to 43% lower carbon footprint. This is how plant-rich goes truly mass market. 🌍 👉 hubs.ly/Q046k08C0

31 countries. 45 organisations. 1 global mission. 🌍 This #InternationalSchoolMealsDay, the Global Plant-Based School Food Network is proving that the future of school food is plant-forward! 👉 Download the recipes & our "Canteen to Classroom" resource: hubs.ly/Q046v-fl0

Emirates is significantly increasing its commitment to plant-forward dining. The airline now offers 488 unique plant-based recipes across its global network, representing a 60% increase in options since 2024. 🛩️ 📖 Read more here: hubs.ly/Q0468Fdj0

For 6 years, ProVeg China’s Food Innovation Challenge has been quietly rewiring the talent pipeline for sustainable food 🌱 From 5,000+ alumni, 75% now focus their research on sustainable food systems & over 55% are building careers in sustainability 👉 tinyurl.com/bdfb5c66

Chocolate is at a crossroads. Puratos & California Culture just hit reset. 🍫🌍 By 2026, cell-based cocoa will give chocolatiers a climate-resilient, lower-impact, Nagoya-compliant alternative at price parity. Innovation so we can keep the taste we love hubs.ly/Q046j-jl0

Big news from China 🚀 ProVeg China and Jiangnan University are launching the Center of Excellence for NeoProtein Innovation — turning breakthrough science into scalable alt-protein solutions. The future of #FoodTech is being built in the lab today. 🌱

US brands, take note 👀🇪🇺 When retailers treat plant-based as the norm, everything changes: match prices, boost private label, put plants in the meat aisle, and set bold protein targets. That’s how you turn intention into impact. Read more: hubs.ly/Q0468kJn0

Scratch-cooking is quietly reshaping the plant-based aisle. 🥘🌱 New data shows shoppers still love meat-like products, but they increasingly want versatile, clean-label ingredients they can cook from scratch. 📖 Read more here: hubs.ly/Q045--jh0

Is meat-eating really “just a habit”? 🥩 New CBS research shows context is king: we eat more meat in social settings, in the evening, & when we’re really hungry. To shift the norm, we must change the situation. Make plant-based the easy choice. Read more: hubs.ly/Q045_18q0

🇸🇪 @IKEA launches new plant-rich falafel balls in partnership with Tiny Chef 🧆 The new falafel balls are made with a blend of chickpeas, zucchini, onions, and spices, and served with plant-based aioli and couscous. More: hubs.ly/Q045H1bf0

Happy International Women’s Day! 💜 These 5 founders are reshaping what's on our plate: 🌱 Gabrielle Gautério (Bean Possible) 🐶 Mahasweta Sen (Furrmate) 🤝 Stephanie Jochems (Protein United) 🍄 Julia Pastor (Too Mush) 🔬 Yashaswini Balaraju (Vcrave Foods)

Legumes, climate resilience & healthier plates — all in one story. 🌱🇵🇹 ProVeg Portugal’s new documentary follows protein diversification from regenerative fields to school canteens, cutting fertiliser use and boosting public health. Watch here (EN subs): hubs.ly/Q045H0Lt0

New data says yes. 1 in 20 Australians now identify as vegetarian or vegan, & 20% are actively cutting back on meat. Driven by animal welfare & the climate, this shift is creating huge opportunities for innovative plant-based products. 🔗 Read more: hubs.ly/Q045G_Cx0