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It's that time of year again! Our popular Mobile Advertising Landscape for 2020 is live - check out the key players in the ever-changing ecosystem here: pubnative.net/blog/mobile-ad…
#Mobile #Advertising #AdTech
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PubNative
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PubNative
@PubNative
PubNative, now part of Verve Group, is a mobile publisher platform and programmatic ad exchange, providing advanced monetization solutions for app developers.
Berlin Beigetreten Haziran 2014
1.4K Folgt1K Follower
We’re delighted to announce Verve Group's new brand identity which is a reflection of who we are today: global, omnichannel, transparent, and innovative. Follow us over on @VerveGroupHQ and make sure to check out our new website verve.com✨
verve.com/blog/introduci…
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IAB's ALM is kicking off next Monday, this year as a virtual weeklong summit, and we're excited to get involved in the discussion topics around identity and addressability, measurement and attribution, and much more along with the rest of the @VerveGroupHQ team!
#Events #IAB
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Will 2021 be the year that in-app bidding finally goes mainstream?
Find out from Verve Group's CPO what his take on the future of in-app bidding is below.
businessofapps.com/insights/why-t…
#InAppBidding #LookingAhead
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Leading games conference #WhiteNightsWinter is happening across the globe (online) this week, 'traveling' to different cities each day including London, Barcelona, Berlin, Dublin, and San Francisco. Get in touch to set up a meeting with the team! #wnconf
wnconf.com
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Leading games industry conference #PGConnects returns for the 5th time in a virtual format next week. Although we can't meet up in person, we'd love to connect via the networking and matchmaking tool to discuss how Verve Group can help grow your business.
pgconnects.com/digital
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Verve Group announces today the acquisition of Nexstar Digital Inc.’s digital video advertising technology platform, formerly known as LKQD.
Read more about the announcement here: businesswire.com/news/home/2021….
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We'd like to wish all of our colleagues, friends, and partners a happy holiday season. It has been a whirlwind of a year and we're looking forward to great things to come in 2021. Enjoy this time with your loved ones! From all of us at PubNative and the @VerveGroupHQ team.
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PubNative's CEO Ionut Ciobotaru delves into digital identity and "the two internets" (authenticated and anonymous) in his article below. Have a read! buff.ly/3oWkFoD
#identity #openinternet
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Verve Group announces the takeover of AppMonet’s SDK header bidding business. “It’s been an exciting year for all of us at Verve Group as we continue to expand our portfolio through M&A,” said Sameer Sondhi, chief revenue officer at Verve Group.
exchangewire.com/blog/2020/12/1…
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"As with the rest of 2020, this holiday shopping season promises to be unique — both in terms of shopping behaviors and the types of consumer purchases being made. But make no mistake: Consumers are ready to spend this holiday season." - Sameer Sondhi, CBO @VerveGroupHQ
Verve | Let's make media better.@verve_inc
Verve Group's Sameer Sondhi dives into what US advertisers can expect from the mobile ad economy this holiday season, in a year where the entire ad industry has shifted drastically due to COVID-19. Read more below. @advertisingweek #holidays #mobile advertisingweek360.com/the-mobile-hol…
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“We are confident @PubNative’s advertisers’ campaigns will generate even more lift in terms of brand awareness and brand affinity with the premium inventory we offer, especially when it comes to reaching millennials and Gen-Z’ers”.
More on @AiThority :
aithority.com/gaming/anzu-an…
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Is Apple's App Store commission cut actually a good thing for smaller developers?
Verve Group's Ionut Ciobotaru weighs in on Apple's decision in @MMMagTweets here: mobilemarketingmagazine.com/apple-app-stor…
@weeb0 #Apple
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Happy to be working with Anzu to expand our in-game ads offering to advertisers!
Anzu.io@Anzu_io
Through our new #partnership with @PubNative, advertisers will be able to utilize non-intrusive blended in-game display and video ads across all of Anzu's global PC, mobile and console gaming inventory 🎮 Click here for more details 👉 exchangewire.com/blog/2020/11/1… #ingameadvertising
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PubNative retweetet
Is Ad Tech Ready for Its Own Roaring ’20s?
Find out below from Verve Group's Chief Business Officer Sameer Sondhi.
#Adtech #Roaring20s
advertisingweek360.com/is-ad-tech-rea…
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For our third #podcast, we sat down with partner @PubNative to discuss #adtech's shift towards a more privacy focused ecosystem, and how publishers can benefit from collecting user consent within apps. Have a listen! hubs.ly/H0z3GCF0
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Tune in to S4M's podcast featuring PubNative's Senior Demand Account Manager Anne-Sophie Molasoko and S4M's Hemanshoo Bhakhri discussing Apple's IDFA deprecation and the shift towards a more privacy-focused advertising ecosystem 🗣️📻
#podcast #adtech #privacy
S4M@S4Mobile
Consumers are getting back control over their personal data and how it's used. In our third episode, we sat down with partner @PubNative to talk about how it's now necessary for #publishers to prove the benefits of data collection to their users. hubs.ly/H0ydK_20
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Watch back Verve Group's CPO Ionut Ciobotaru on MMA EMEA's Video Podcast from last week with Peggy Anne Salz below!
#Mobile #Interview @PubNative @Platform161
youtube.com/watch?v=we5BhO…
YouTube
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What happens to drive-to-store campaigns after Apple's IDFA update? Find out below.
Verve | Let's make media better.@verve_inc
Our CPO Ionut Ciobotaru looks at the future of drive-to-store advertising amidst Apple's forthcoming changes to the IDFA. Find out how advertisers can still successfully measure campaign ROI while respecting user privacy in a post-IDFA era below. streetfightmag.com/2020/10/16/wha…
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