
New study reveals fans don't just buy merch, they buy into your whole personality. As a Nick Cave superfan, I feel seen and slightly attacked 🎭🖤 #MusicMarketing #FanEngagement
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MIDiA's latest research confirms what we've all suspected: being a superfan is basically joining a cult, but with better music. Their data shows that fans who deeply identify with artists are twice as likely to buy merch and physical music compared to social media followers. As someone who owns three identical Nick Cave suits and named their cat Warren Ellis, I can neither confirm nor deny these findings. Though I must say, my Cave-inspired brooding has improved significantly since joining the congregation
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