Semrush

The rules of brand discovery are evolving. Fast. @Adobe has completed its acquisition of Semrush, expanding our ability to help businesses navigate a rapidly shifting landscape shaped by AI, LLMs and agentic experiences. Visibility today goes beyond traditional SEO, spanning generative engine optimization (GEO) and emerging agentic search. As more decisions are influenced by AI, brands need to show up and stand out across every touchpoint. Together, Adobe and Semrush aim to give marketers that edge. By combining Semrush’s discoverability intelligence with Adobe’s customer experience tools, the result is a more connected approach, linking how brands are found with how they engage and convert, all within one integrated system. Read more: social.semrush.com/4cMxvAd

@Nicholasekene00 SEO work still applies, the scope around it has expanded

@semrush SEO audit is okay but traditional SEO isn't enough anymore. Businesses are losing clients because AI didn't recommend them. AEO is the missing piece 🙌

Not sure why your rankings have stalled? Run an SEO audit. Here’s how to do it right 👇 social.semrush.com/4cSPl4J.

@Prithvi_Jadwani Organic ROI often depends on how clearly costs and impact are tracked

@semrush What about return on organic spend? That's the only metric that matters to most startups

20 marketing KPIs to track & improve in 2026 1. AI visibility 2. Brand mentions 3. AI citations 4. Keyword rankings 5. Organic clicks 6. Impressions 7. Backlinks 8. Return on ad spend 9. Cost per mille 10. Follower count See 10 more: social.semrush.com/3P7OoO5.

@MuhammadAbub5 good place to start is understanding how each metric connects to a real business goal

@semrush Very informative and well detailed about cpl cpm and others. I wanna learn more about this type of marketing fundamentals

@bree_sharp Connecting data changes what teams can do with it

The data fragmentation problem is real — and it’s one of the biggest time sinks in SEO. You spend more time wrangling spreadsheets than actually acting on insights. MCP + natural language querying is a genuinely different unlock here. The question is whether teams will use it to move faster or just to generate more reports nobody reads.

Getting more data is rarely the problem in SEO. The issue is that it lives in too many places, and turning it into useful insights involves a lot of jumping between tools, exporting CSVs, and piecing it all together manually. Claude Code and the Semrush MCP let you see the full picture in one place, and in a way that lets you interact with the data in plain English. Here's how to connect your first-party Google data and Semrush’s competitive intelligence to Claude Code ↓ social.semrush.com/4cIQMnz.

@searchless_ai that gap between cited and surfaced is where a lot of visibility gets lost! Tracking both layers gives a clearer picture than volume alone

@semrush True, but that's precisely why extractability is its own optimization layer. Content abundance gets you in the corpus. Structured extractability gets you in the answer. We track both separately because the gap between being cited and being surfaced is where most brands lose.

The through-line from today's data: AI search is not decentralizing discovery, it's concentrating it. Semrush (April 2026): 30%+ of ChatGPT referral traffic lands on 10 domains. 20% goes to Google alone. That means the other 99.999% of the web fights for the remaining 70%. The brands winning citations aren't the ones with the most content. They're the ones whose content is structured to be the easiest answer to extract. GEO isn't a volume game. It's a clarity game.

The question every brand faces today: can AI find, trust, and cite them? This 9-step workflow helps teams answer that question with data, not assumptions. From AI visibility benchmarking to unified SEO + AI reporting, this is how modern search strategy begins 👇 social.semrush.com/49hx53O.

ChatGPT has officially announced ads. A major shift in the business model of the world’s leading AI assistant, used by 800M+ people every week. Here's what you need to do to prepare for it & the tool that'll help: social.semrush.com/4eeSfDd.

@chuachonghuan Alignment beats automation every time.

@semrush the buyer-facing agent is only half the work. the hard part is whether the store, fulfillment, returns and inventory data all tell the same truth, otherwise AI just buys from a messy backend faster

Google released a major update to the Universal Commerce Protocol (UCP) in March 2026. UCP is an open standard that enables AI agents to communicate with ecommerce platforms and complete purchases on behalf of users. For example, when a user asks Gemini, “Find the best running shoes under $100,” the AI agent can run a search, browse products across retailers, and present relevant options. With user approval, it can then complete the purchase – all enabled by UCP. The March 2026 update introduces new capabilities, including cart support and access to product catalogs. Google has also simplified onboarding through Merchant Center to attract more retailers. UCP-powered checkout is currently available to eligible U.S.-based merchants, with global expansion planned throughout 2026. Here's how to prepare your business now: social.semrush.com/4vZe6VB.

AI traffic grew 66% in 2025, increasing from 462 million to 767 million monthly visits. In absolute terms, AI traffic remains small. It accounts for just 0.14% of total traffic, compared to 64.69% from direct and 16.04% from organic search. But AI traffic stands out because it’s expanding faster than any other channel, and it’s doing so across nearly every industry. See the full breakdown across the market and see where AI-driven visits are gaining momentum👇 social.semrush.com/4cTMcl5.

@SEOchemy Hello Jake, could you please DM us with your email so we can look into this for you? Thank you.

@semrush From a noreply@semrush email, you notified me I had 48 hours to provide scanned copy of my card (that I paid with 2 days ago) & my ID or a risk banned account. I replied to the email sending it. It's been 12 hours and my account is still showing. I'm about to file a chargeback with my bank if this isn't resolved in the next 24-36 hours. Terrible experience after long-time usage

When AI gives an answer, it decides which brands to include, how to describe them, and who to recommend. These decisions are based on how AI understands your target audience, your product, and your strengths and weaknesses. If you’re missing from those answers, you need to know why. Here’s how to find out using the Brand Performance tool in the Semrush AI Visibility Toolkit 👇

@presenc_ai content value looks different when you include what AI systems actually pull forward

@semrush Visibility is two questions, not one. Which pages get traffic, and which sentences of those pages survive in citations. An audit that only answers the first underestimates what is already sitting in the library.

Most websites don’t need more content. They need better visibility into what they already have: old pages, forgotten pages, orphaned pages no one has touched in years. Your next traffic lift is already in your library. You just haven’t surfaced it yet. That’s where Semrush SEO Toolkit becomes a real unlock showing you exactly which pages to refresh, fix, interlink, or prioritize. Try it out now: social.semrush.com/4cDBn7V.

@Abdulmujeeb_T if discovery moves closer to delegated buying, trust becomes even more central

@semrush This Google update to Universal Commerce Protocol (UCP) would highly affect unoptimized branding. And this will also call for another marketing game. For businesses, you to work on your brand authority and stability before 2027. This would give you leverage our the new system.

@NickLeRoy Consensus signals matter more when discovery is recommendation-driven

The metric that actually moves the needle that almost nobody's talking about.👇 🌟Overall Brand Sentiment🌟 Hear me out here: 👉Search and Answer Engine optimization is no longer about tricks/hacks and shortcuts. 👉Create a real business/brand with services and or products that people love. 👉Brand advocates talk about your service/product/brand across the internet. 👉Search and answer engines leverage this as a strong authority/consensus answer source. Data access and screenshots via my partnership with @semrush.  All statements and recommendations are my own.

Ranking isn’t enough – optimize your blog to get cited by AI ↓ social.semrush.com/4cSxCKu.