Space Belgium

Podcasts are not what you think they are. Check out our latest POV on our content platform Outerspace. Dutch version: outer.space.be/nl/blog/podcas… French text: outer.space.be/fr/blog/les-po…

DPG Media & Rossel Advertising acquire RTL Belgium. Here is what the new consortium is about when it comes to (offline) ad investments. 40% of total, and a majority in AV.

Latest update of our "digital world without #Cookies" #Podcasts series. This time a Dutch speaking conversation with @OlivierVZ. Check it out: Spotify: spoti.fi/3cIWqXk Deezer: bit.ly/3zCW9PA Google: cutt.ly/rnJqGVF

A digital world with no third party cookie anymore. Listen to the point of view of Samuel Profumo (@sam_prof) , Chief Data Officer, #RTBF. #Podcast (in French) : Google: bit.ly/34YvBKc Spotify: spoti.fi/3fXh8oa Deezer: bit.ly/3cFXETl

Digital advertising without third party cookies: what about the legal aspects ? Check it out with our new podcast (in French): Deezer: cutt.ly/Eb9hmAW Google: cutt.ly/yb9hvXA Spotify: cutt.ly/Mb9hW6L

Another of our podcasts series elaborating on the cookieless digital world. This time we "walk on the tech side" with @RaphaelStuyck and @JonathJacoby. Check it out (French only): Google: bit.ly/3vJA4vQ Deezer: bit.ly/3gYSjsZ Spotify: spoti.fi/2Sgp7Ds

Cookieless world in digital advertising ? Space and partners talk about it (in French at this stage) in podcasts available on Deezer: bit.ly/3nfXZQI or Spotify: spoti.fi/3dObbsZ

Seen from @Space_BE : Les Belges plutôt à l’aise avec leurs #médias. Le taux de défiance dans la population belge est assez stable dans le temps, il est l’un des plus bas en Europe @BernardCools magazinemedia.be/fr/seen-from-s…

Seen from @Space_BE : Belgen nogal gerust in hun #media. Het percentage van de Belgische bevolking die de media wantrouwen is een van de laagste in Europa @BernardCools magazinemedia.be/nl/seen-from-s…

Check out the debate on LN24 with Polaris MD Bruno Liesse: ln24.be/2020-05-09/le-…

Social media (including Twitter 😉) and a wide variety of touchpoints: all that analyzed in our exclusive survey Pulsar C2C. Check it out: NL: space.be/essentials/nl or FR: space.be/essentials/fr

Our initiative Polaris "Focus on effectiveness" comes into the news (Trends-Tendances Feb 27th). Kudos to @brunoliesse & Genevieve. Looking forward to developing this major evolution in our business.

Global learnings from our awareness follow-up of a range of brands. Offline and online is about "and", not "or". Media mix matters, but sufficiency is key. More on space.be/essentials/nl or space.be/essentials/fr.

Effective Frequency: "how much is too much" ? Building on an Admap online report, we examine recent sources on this much debated subject. Conclusion ? Magic numbers do not exist. Complexity is king in this area.

AMMA Awards: Proud of 3 shortlist positions for our client Samsung: Best Media Strategy, Best use of Native & Content, Data & Performance !

@AMMABelgium: #soproud of 3 shortlist positions for our client Samsung: Best Media Strategy, Best Use of Native & content, Data & performance marketing ! Looking forward to the next steps.

Offline media investments in Belgium: -1% in 2018 compared to 2017. Online estimated @ +8%, but detailed data missing. See our newsletter in Dutch space.be/essentials/nl or French space.be/essentials/fr

Podcasts are still a niche communication channel in Belgium. Niche but promising. See our analysis either in Dutch space.be/essentials/nl or French space.be/essentials/fr

Our new Space Essentials is out. Focusing on owned, influence, channels, it shows consumers prefer brand recommendations from 'people like them'. Check it out space.be/essentials

Congratulations to our client D'Ieteren for their magnificent IAB Mixx Award achievements: advertiser of the year + Gold Award Best Use of Technology within a campaign + Bronze Best Interface for "Audi e-xperience", Gold Best Community Management "VW Gif Models" etc. So proud!