The A Pledge

We're thrilled to announce that The A Pledge has been acquired by @goodienation, uniting tech with creative innovation to bridge opportunity gaps in the agency world! For more about this alliance and some exciting updates to our TAP Forward cohort, visit: goodienation.org

What an amazing day with the TAP Forward cohort at @delta! We learned about their 100-year legacy and how to become a preferred vendor, plus received insights for diverse agencies looking to build meaningful corporate relationships. Big thanks to Mona Harty and the Delta team!

We're seeking Black agency founders to join our Spring 2025 TAP Forward Cohort! If you lead a marketing, PR, or creative agency, seize this opportunity to elevate your business with our six-month program featuring workshops, mentorship, and networking. See below for more details!

Applications are open for the Spring 2025 TAP Forward Cohort, designed specifically for Black agency founders in marketing, PR, or creative fields! If you're ready to elevate your business, this opportunity is for you. See below for details or email ekaette@brandsavor.co.

📢 Calling all Black Founders in Atlanta! 📢 Applications are now open for our next TAP Forward Cohort, beginning in March 2025. If your looking to grow your marketing, PR, or creative agency, see below for more details and email ekaette@tenetconsultancy.com to apply.

Our TAP Forward cohort had an inspiring day at @ChickfilA HQ! We got an exclusive look at their groundbreaking innovation processes and learned how they're transforming ideas into real business value. #TheAPledge #DEIinAdvertising

We’re thrilled to have Reginald Harrison as our new board chair! 🎉 Founder of Coldfinger Agency and a dedicated mentor, Reginald has 20+ years of experience and is dedicated to advocating for diversity and inclusion. We're excited to see all he contributes to The A Pledge!

Mark your calendars for @TEDxAtlanta on February 28 at Center Stage in Midtown! This year’s theme is “The Future We Create" with TAP board member and product architect Jeff Hilimire among the incredible lineup of speakers. 🎟️ Tickets are available at: tickettailor.com/events/ideasin…

We are thrilled to welcome @YourAdAttorney to our network of partners! 🌟 As a proud women and minority-owned firm, YAA offers top-notch legal services for marketing agencies, including contracts, IP protection, and more. We look forward to achieving great things together!

📢 Calling all Black Founders in Atlanta! 📢 Applications are now open for our next TAP Forward Cohort, beginning in March 2025. If your looking to grow your marketing, PR, or creative agency, see below for more details and email ekaette@tenetconsultancy.com to apply.

Our recent TAP Forward session, "Building Strong Client Relationships," was a great success! A big thank you to TAP Vice-chair Alana Leverette for leading our discussions and to all our inspiring Black founders who engaged with passion and purpose. 🤝

We're excited to announce the recent launch of TAP Forward—a six-month program for Black Agency founders to boost leadership and build community among dynamic Black entrepreneurs. We can't wait to see how these talented founders will impact the industry! #TheAPledge

TAP board member Jeff Hilimire recently launched the Planting Seeds podcast! 🎙️ In the latest episode, he talks with TAP board chair Ekaette Kern about the power of owning your name and its role in promoting inclusivity. Listen here: youtube.com/live/N8frU0jjY…

Explore our updated website to learn how we're elevating Black-owned agencies! Discover our mission, strategies, and ways to get involved. Big thanks to @48in48org for their amazing work on our site. Join us in creating a more equitable creative landscape: theapledge.com

The 2024 Edelman Trust Barometer shows: - 76% want firms to defend DEI when criticized - 60% view inclusive culture as crucial for talent DEI importance is growing. How is your organization responding? 🔗 Read the full report for more insights: bit.ly/4cnjo23

As board member Darryl Cobbin lays it out in this video - we're going all-in on supporting Black-owned agencies. Why? Because elevating these businesses is crucial for driving real, lasting DEI change in Atlanta's ad world. What ideas do you have to help us uplift these agencies?

The Black Agency Directory Spotlights, Kristy! She is the founder of Pure Firefly, providing marketing solutions for entrepreneurs, nonprofits & small businesses looking to build their online presence in a strategic way. Pure Firefly, is an established MarTech agency in Atlanta.

Calling all Black Businesses and Entrepreneurs to join The A Pledge Black Agency Directory! Click here to join: bit.ly/4eONbmE #TheAPledge #Atlanta #AtlantaBlackBusinesses #BlackBusiness #TheBlackAgencyDirectory

Invest 7 minutes in the Atlanta Black Agency Directory to unlock growth and partnerships. Connect with Black-owned and eager non-Black firms in Atlanta. Elevate your agency, forge meaningful partnerships & boost revenue. Join us: bit.ly/44rVIr4 #theapledge #atlanta

Nielsen's Diversity Study emphasizes real representation & its impact. Highlights include Black Millennials' news habits and the rise of Black talent in media. A must-read for those committed to inclusivity in advertising. bit.ly/4dk2EdL #TheAPledge #InclusiveAdvertising