Upperquad

We thought long and hard about what we do and how we do it. It's what makes our work unique with every client and sparks insight across projects. A creative approach for effective outcomes. !! ↓ !!

As an additional element, we introduced the number 71 symbol. Its structure forms a perfect arrow, pointing up toward a better future and representing the growth, energy, and spirit of an entire region.

We drew inspiration from natural forms and patterns, illustrating the intelligence that we're harnessing to power society forward. Those natural forms serve as a foundation to represent how the components that make up their work — models, data, expertise, relationships — flow together and evolve, converging to create a vibrant, sophisticated world that is more than the sum of its parts.

We partnered with ai71 on a new brand identity.

Scam Spotter is a consumer outreach initiative from FightCybercrime and Google to help fight scams. Its goal is to raise awareness, provide easy to understand information and stop people from getting scammed. We worked alongside Sandy Russell Creative to create the brand identity, website, and a series of animated videos to bring the initiative to life. Read our case study → upperquad.com/work/scamspott…

@baptistebriel @MSchwaibold @GeminiApp @GoogleDeepMind @rsswst @Kirschberg_ @AntinomyStudio 😘

@MSchwaibold @GeminiApp @GoogleDeepMind @rsswst @Upperquad @Kirschberg_ @AntinomyStudio Dream team ❤️

Last year I had the pleasure of working on art direction and the website design for @GeminiApp with @GoogleDeepMind @rsswst @Upperquad @Kirschberg_ @baptistebriel @AntinomyStudio Live deepmind.google/technologies/g… Case Study behance.net/gallery/198778…

Throwback to when @Upperquad came to Sydney to work with us on Santa Tracker... 9 years ago! 🎅

@Kirschberg_ @rsswst @AntinomyStudio @MSchwaibold ❤️

Super happy to share the new Gemini Website! It was an absolute blast to work with the Google DeepMind team on the identity, positioning, and website from the initial concept to here. lnkd.in/eACTjKJp Special thanks to @rsswst @Upperquad @AntinomyStudio @MSchwaibold

The Gemini era is here. Thrilled to launch Gemini 1.0, our most capable & general AI model. Built to be natively multimodal, it can understand many types of info. Efficient & flexible, it comes in 3 sizes each best-in-class & optimized for different uses blog.google/technology/ai/…

@Kim_____B We were super lucky to have you crafting here for the time we did 🫶

Thanks for the feature! 💚 Fond memories crafting this at @Upperquad

400 Websites on Landing.Love

More about our approach: → upperquad.com/services

We use highly technical development to build experiences that immerse users in the brand.

Our process is rooted in strategy and exploration. We help our clients look inward to imagine what’s possible, building programs with the versatility to grow through shifts in industry and culture.

We worked closely with Nova Credit to create a new visual brand language, verbal identity and website. → Case study: upperquad.com/work/nova-cred…