Rob Oldfield

Well, it's not every week at work that I get to go toe-to-toe with a professional boxer! Think the judges had it down as a draw! 🤣 Thanks for the bout @1Louielynn and all the best at Wembley mate - routing for ya!

Great day testing out MIXaiR for automated #immersive #audio for boxing as part of the DCMS funded 5G Edge-XR project! Can't wait to do this live with BT and @condensereality's awesome volumetric capture system. Gonna be a great experience for viewers! #5g #innovation #broadcast

'Microphones as data sensors rather than just sound capturing devices.' Nice article in the latest @TheIABM journal from our CEO @_RobOldfield on how we are using #AI and #audio to deliver enhancement to the whole #broadcast workflow. #automation #metadata

The latest blog post in our Faces of #5G series, showcasing the people working behind UK5G. Here Rob Oldfield, co-founder & CEO of @salsa_sound discusses his role as part of the 5G Edge-XR project ➡️ uk5g.org/5g-updates/rea…

“We are opening up the power of #AI to smaller clubs, niche sports and even applications outside premium #livesports #broadcasting.” Rob Oldfield explains how our AI-based solutions can help give sports fans the ultimate listening experience here: bit.ly/3lTvKYu @TheIABM

BOOOM! Delighted to receive the @SVGEurope Outstanding Audio Innovation Award, many thanks to our partner @ManCity and Sports Video Group Europe. Honoured to be in such amazing company with the other strong entries.

That’s my cover blown! 😂

Accelerating innovation: Salsa Sound and the advance of intelligent audio. bit.ly/3fbMl5k

@TheCousinSal It was done with the @salsa_sound vCROWD™ app for controlling virtual crowd - easy control of realistic virtual crowd sound :-)

Are there fans at this Army/Mid-Tenn St. game? If not, this is the easily best job I’ve seen any audio guy/gal do monitoring the fake crowd enthusiasm button.

Love hearing this feedback from our vCROWD™ clients :-) "I loved working it, it was awesome. Easy to use and I think it sounded great”, “Operating it was a breeze!” bit.ly/2ZYty6V #behindcloseddoors #virtualcrowd #audio #broadcast #vCROWD

Nice for @salsa_sound to be mentioned in this as one of the 'innovative and emerging' companies with our AI-driven enhanced Fan Experience audio tech :-) bit.ly/2ZKdVQu

Another fine example of our vCROWD™ system in action – sounding great for the live coverage of this college football opener! #virtualcrowd #audio #broadcast #football bit.ly/3iq7eue

That’ll be our vCROWD™ system then. Glad you liked it 😊

vCROWD™ virtual crowd sound app helping clubs and broadcasters (across 5 leagues and 3 sports globally) bring back excitement, engagement and a sense of normality despite games being played with limited or no crowd present. bit.ly/2RpA3LD

We are very much looking forward to working on the BT led 5G Edge-XR project recently funded by DCMS. The project will utilise 5G over the EE network to deliver immersive AR and VR experiences that are not possible on current mobile networks. bit.ly/30v8INr

The #virtual #crowd #sound during @CBSSportsHQ coverage of the @NWSL Challenge Cup is being created by @salsa_sound’s Crowd DJ technology. It blends multiple loops and individual samples constructed from real match recordings. bit.ly/3f7mRF6

@mrjakehumphrey @btsport Great to see new innovation coming out of all this and being adopted in the mainstream. @salsa_sound have great ‘Crowd DJ’ app for this - makes it sound way more engaging in my opinion!

When I mentioned fake crowd noise should be put on live PL games a few weeks ago, I got pelters from purists. Put @btsport on now and tell me it doesn’t improve the experience! Nothing is the same anymore, so let’s make the best job of it we can...

@GaryLineker @salsa_sound have a great ‘Criwd DJ’ solution for this - sounds awesome, much more engaging than eerie empty stands!

It’s actually bloody clever this crowd noise technology. Instant cheers at goals, louder for home goals etc.. very smart and an improvement. Rather like a soundtrack in a movie: not entirely necessary but adds to the watching experience. Hope the Premier League adopt it. 👍🏻

Extended highlights of last seasons incredible @ManCity vs Liverpool FC game on YouTube Live at 19.45 tonight: youtube.com/watch?v=owYEHc… headphones on for full immersive experience. No commentary, all noise!