Altar.io

Need a startup roadmap? Our CMO & Managing Partner, Rui, has helped guide 100+ founders from idea to MVP - backed by Disney & Tiger Global. Get the proven frameworks, real-world stories, and pitfalls to avoid. Ready to level up? Read the full guide now! altar.io/the-ultimate-s…

According to Salesforce, 73% of consumers expect companies to understand their needs and expectations. So ditch the investor talk. When selling to clients, lead with outcomes, not metrics. They’re not buying your business model. They’re buying a solution to their pain.

If you talk to a potential user about your revenue model or CAC/LTV ratio, you’ve already lost them. What they care about is: - What does this product do for me? - How does it make my life or business better?

Founders often fall into the trap of reusing their investor deck for client meetings. But here’s the thing—investors want to know how they’ll make money. Clients want to know how you’ll solve their problem.

The lesson? Even if your model is better, if it’s unfamiliar, you’ll need to roll up your sleeves and educate the market. No amount of ad spend will replace face-to-face explanations at the early stage. Check out the video to hear Louwrens talk about it in his own words.

Instead of charging a fixed amount, MyBucks proposed taking a small percentage from each loan—an idea that made perfect sense for scalability but sounded like profit theft to most potential clients.

Some ideas are just too early for the market. When Louwrens Van Schalkwyk launched MyBucks, they opted for a SaaS pricing model at a time when lenders were still used to paying hefty annual license fees... 🧵

If you find it difficult to trust your team's self-management, you might have bigger problems - that’s exactly what probation periods are for. If you're looking for more insights on managing your startup effectively, drop us a message.

3. Stay accessible: ensure everyone knows you're available when support is required. 4. Trust and step back: give them space and autonomy to deliver their best work.

Stop tracking your employees' working hours - track their impact instead. Every person on your team was hired for a reason. They're there to solve problems, create solutions, and move your startup forward - not simply to clock hours at a desk.

Today, Scripbox stands as India's leading digital wealth management platform, raising $34M+ and ranked second globally in fintech influence by LinkedIn.

Atul sums this mindset up perfectly: "Dil Mange More," or "the heart wants more," highlighting the importance of staying responsive to your customers' growing expectations.

As your startup grows, customer needs evolve - and understanding these changes can be your strongest competitive advantage. Atul Shinghal, CEO & Co-Founder of Scripbox, faced exactly this scenario.

Startups don't fail due to bad ideas - they fail because of poor UX. Slow, confusing products lose 88% of users forever. One of our Product Managers, Samanta, explains why exceptional UX is critical and how to continuously refine yours. altar.io/why-ux-is-more…

Portugal just ranked #1 in the EU for female entrepreneurial spirit! 56% of Portuguese women identify as entrepreneurs - well above the EU avg (40%). Yet, women are still 4x less likely to enter tech. How do we close the gap? Tag a female founder who inspires you!

Happy Birthday to our Partner & CMO, Rui! Your vision, leadership, and passion continue to drive Altar forward. Grateful for your dedication to innovation, collaboration, and excellence. Here’s to another year of impact!

Losing your tech co-founder can feel like startup doom- but it's actually an opportunity in disguise. Jamie, our Head of Content, explains how Airbnb and Stripe turned similar setbacks into growth moments, and how you can too. More here. altar.io/how-to-navigat…

We're Hiring! Seeking a Product Manager to join our team of experts. Build innovative products across industries, all in a remote-first setting. Or join us in our pet-friendly Lisbon office! Apply now! careers.altar.io/jobs/5681667-p…