Bertie Highmore retweetet
I think most creators are playing the wrong game.
They’re trying to go global — chasing reach, virality, and followers they’ll never meet.
Meanwhile, some of the most interesting @beehiiv creators are doing the opposite.
They’re going local.
Building a few thousand subscribers in a single city.
Actually knowing their audience.
Turning that into real-world experiences — and real revenue.
We’ve seen creators:
– monetize with local sponsors
– host events that sell out
– build communities that actually show up
It’s a different playbook.
@getdnnr has partnered with @beehiiv to break it down into something practical:
The Local Newsletter Monetization Cookbook 😋
It’s a look at how a small group of creators are turning local audiences into real businesses — without needing to go viral.
Featuring real revenue numbers from Brian Skinner, Landon Huslig, Nick Hageman, Sam Harper. It lights a path to cracking $100k in annual revenue, all from your local audience.
If you’re building a newsletter, I’d spend 10 minutes on this.
👉 Comment COOKBOOK and I'll DM you the link!
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