Brian K. Walker

Cocktails, Commerce & Conversion: Tainted Love Cocktail & Have We Reached Peak Amazon.com? cocktailsand.substack.com/p/tainted-love…

The latest C&C Newsletter is out! This issue explores the impact and purpose of MACH Alliance - and how it needs to evolve and change. We pair that with a potent cocktail created by none other than mixology patronus - Ernest Hemingway. Cheers! open.substack.com/pub/cocktailsa…

The latest 'Cocktails & Commerce' newsletter is out! A delicious, smoky, herbaceous variation on the Boulevardier - 'The Chairman Approves'. Sip along & look at the 2024 DTC commerce and martech investment outlook - and what it means. Cheers! open.substack.com/pub/cocktailsa…

@MollyAMcGrath @UW_Football What we were all wondering... thank you for the great reporting of the Dawgs all year. What a team, what a year.

During @UW_Football’s incredible run this season, there were two constants: a lucky glow stick and QB Michael Penix Jr’s unshakable faith. In the offseason the Huskies team chaplain, Jonathan Rainey, gave Penix and his teammates each a glow stick and said, “in order to let your glow stick shine, you have to break it. Similarly, you have to break your own will to shine for others.” The message had a profound impact on Penix, who felt as though he had been broken time and time again after 4-straight season ending injuries. He experienced fear and doubt, but overcame that by always looking for the light within himself…it became a mantra that he repeated, especially during difficult moments. Because of this, Penix brought his glow stick to every game this season. It sat in the team’s sideline cart, and he touched it before every game and after every single drive, praying for protection and poise. When his head was in the sideline cart at the end of the Apple Cup, he was clutching the glow stick and praying for the game-winning field goal to go through the uprights. Everyone wondered why his head was always in the cart. Well, now you know that it was bent over in prayer. It has been an absolute joy getting to know Mike. He is quiet (at first), confident, kind, funny, and made of all the right stuff. His parents must be so proud. His faith in God and belief in himself are intangibles that make him special in ways that can change a team, program, or franchise. It’s been an honor to witness it firsthand.

Latest Newsletter is live! open.substack.com/pub/cocktailsa…

Weekend read and a low-ABV cocktail for your Sunday. #commerce #marketing #ai #generative #cocktails open.substack.com/pub/cocktailsa…

Cocktails, Commerce & Conversion: Lazy Giuseppe Cocktail & How Generative AI Will Transform Commerce & Marketing (Part 2 - Experiences & Product Discovery) cocktailsand.substack.com/p/lazy-giusepp…

Cocktails, Commerce & Conversion: An Umami Martini & How Generative AI Will Transform Commerce & Marketing (Pt 1 - Personalization & Content) cocktailsand.substack.com/p/an-umami-mar…

Cocktails, Commerce & Conversion: Billows & Thieves Mocktail, Links of the Week, & Recent Podcasts cocktailsand.substack.com/p/billows-and-…

We're proud to announce the expansion of our #AI and #ML capabilities with the launch of a ChatGPT integration! pls.sh/s/4a787ae002

Get your popcorn ready! The latest episode of #CommerceExperience with @bkwalker is live and we're diving into all things grocery — including how a strategic chicken dance can cause profits to soar. 🕺🐔 Featuring: @LowesFoods! hubs.ly/Q01BTGmK0

What does it take to market to and serve #GenZ effectively? What motivates them? And how do they engage with brands? We explore all of these queries, and more, in the first-of-its-kind episode of #CommerceExperience with @bkwalker! hubs.li/Q01zm9Lk0

Curious about how industry experts are adjusting 2023 strategy in the wake of economic uncertainty? Our very own Chief Strategy Officer, @bkwalker, gives his perspective in this piece from The New York Times. hubs.li/Q01zvC330

Launched a newsletter! Checkout the first issue of Cocktails, Commerce & Conversion - Boulevardier Cocktail & 2023 E-Commerce & Digital Marketing Outlook, by @bkwalker open.substack.com/pub/cocktailsa…

Cocktails, Commerce & Conversion: Boulevardier Cocktail & 2023 E-Commerce & Digital Marketing Outlook cocktailsand.substack.com/p/boulevardier…

Cocktails, Commerce & Conversion: Introducing Cocktails, Commerce & Conversions cocktailsand.substack.com/p/introducing-…

A great conversation on an important area of commerce innovation.