Mark Jones@MarkQJones
Google is quietly killing your website.
The traditional “10 blue links” are vanishing.
Soon, your homepage won’t be for people—it’ll be for bots.
Here’s what’s coming (and why it matters): 🧵
1/ Search is going agent-first.
Google’s rolling out AI Overviews—answers straight in the results.
No clicks. No visits. Just summaries.
If no one’s visiting your site, what’s the point of having one?
2/ So what is the point of a website, then?
It won’t be a place people browse.
It’ll be a system bots interact with.
In other words, your website becomes an API for LLMs.
3/ Google’s A2A and MCP frameworks flip everything.
Instead of linking out, Google will call your agent directly.
That agent will:
🤖 Schedule demos
🛒 Share product info
💳 Handle transactions
❓ Answer detailed queries
Your “website” becomes a back-end service for conversations.
4/ This kills SEO as we know it.
You’re not writing for people anymore—you’re writing for retrieval models.
Forget keywords.
Now it’s about:
🧠 Structured data
✅ Verified sources
⚙️ Agent logic
5/ Your next lead? It’ll come from a chatbot.
Someone asks Google:
“Can I book a demo with [your company]?”
Your agent handles the whole thing.
No forms. No pages. Just frictionless action.
6/ Here’s the real problem: most businesses aren’t ready.
They’re still optimising for clicks, rankings, and funnels.
But if 70–80% of traffic gets absorbed into AI summaries, that model’s gone.
You’ll need new ways to be discovered—and to convert.
7/ The opportunity: build for the bots.
Start thinking like a data provider, not a content publisher.
Design for:
🔌 Clear APIs
🧩 Embedded agent behaviour
🔍 Verifiable info LLMs can trust
Be the source, not the forgotten link.
8/ Now here’s the question no one’s asking…
How’s Google going to monetise all this?
If users don’t click ads anymore, where does the money come from?
9/ Google will take a cut of transactions.
Soon, you’ll check out in the chatbot.
📞 Book a call
🛍️ Buy a product
💸 Make a payment
Google handles it—and takes a fee.
10/And premium chat access will be paywalled.
Want longer chats, better answers, or saved threads?
You’ll pay for it—just like ChatGPT Plus.
Google moves from an ad model to a paid-agent model.
Genius!
11/ So what does that mean for you?
You need to reimagine your site today.
It’s no longer a destination.
It’s a service endpoint—one that bots talk to on your behalf.
—
This shift is bigger than mobile.
If you’re still writing meta descriptions, you’re already behind.
The takeaway?
Read up on A2A and MCP. We aren’t there yet, but it’s coming …