Scott Scott

WISCONSIN Men’s Hockey arrival ahead of the national title game today #Badgers

All hazards possible tomorrow

update…#badgers multiplying. #frozenfour

Game 39…NCAA Championship Game!

Multiple intense warm frontal supercells are expected to develop along the I-90 corridor Monday afternoon and evening.

It’s race day! Milwaukee Marathon 26.2 and half marathon 13.3 From the race expo @journalsentinel @robertzizzo @BenSteeleMJS @GregJBorowski

@nadocast time to dust off the equipment, get the cat hairs out ....big severe weather week coming

The Masters sponsorship deal with IBM might be one of the best in all of sports. As one of the tournament's four primary sponsors, IBM receives a private hospitality cabin to host clients and exclusive access to TV commercial inventory. But the real value comes with the Masters app. As part of its sponsorship deal, IBM built and maintains the Masters app. I'm told they now have a team of 30-35 employees who work on the app year-round, despite almost all of its usage coming just one week each year. The Masters app does the simple stuff so well, showing every shot from every player all tournament long. But IBM was also among the first companies to leverage artificial intelligence to enhance the fan experience. Using lasers positioned around the course, IBM pinpoints the exact coordinates of a golf ball after every single shot. The course is then split into more than 200,000 zones, with IBM cross-checking each shot against decades worth of data to accurately estimate how a player's scoring odds change throughout a round. This type of innovation is a win-win for everyone. Augusta National gets sponsorship $$ plus a technical partner who built and maintains the best app in sports. And while IBM spends millions each year on its Masters sponsorship deal, the tournament serves as a global platform for marketing, sales, and client entertainment. That type of partnership is exactly why the two brands are now celebrating their 30th year working together — and it's something every other event should try to copy.

Tyrrell Hatton on Friday became just the third player in the last 30 years to hit 18 greens in regulation in a round at @TheMasters. He joined Jim Furyk (Rd. 1, 2009) and Kevin Na (Rd. 1, 2020).

On the eve of the National Championship Game my one on one with @BadgerMHockey Head Coach Mike Hastings #OnWisconsin

TODAY... WE PLAY FOR A NATIONAL TITLE. 🏒 Championship game vs. Denver starts at 4:30 p.m. CT/2:30 p.m. PT and airs on ESPN! Quick Six: go.wisc.edu/355b3s

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Brewers Manager Pat Murphy says those three bunts “need to be fielded” by Megill and Rengifo👇 “If you can’t field a bunt right at you, then that’s not effective.”

Wisconsin vs. Denver for the natty 👀 Rick Pizzo and Ben Clymer preview Saturday’s @NCAAIceHockey championship matchup 👇 #B1GToday x @BadgerMHockey

Justin Vernon from @boniver joining the guys in the booth on @BrewersdotTV right now!

Women's hockey royalty in the house. 🏆 2026 NCAA National Champions @BadgerWHockey

Cool moment at the Bucks game with everyone cheering for Artemis II’s safe return to Earth!

It doesn’t get more Wisco than Bon Iver ‼️ See them perform along with many other artists at Eaux Claires 2026 → eauxclaires.com

Village of Kewaskum to honor Olympian, gold medalist, Jordan Stolz with parade; street designation wtmj.com/news/2026/04/1…

Yes!!!