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@GeorgeLampro20 Very useful resource

IMO this is actually wrong and there’s an important lesson in why: Before every action you always need to ask yourself secondary questions. Heres a mental framework I apply to understand marketing and product better: Assumption: The first thought when confronted with a situation Secondary question: the deeper question that challenges the authenticity of the assumption For example a customer has a feature request: The assumption: instantly implementing the feature would make the product better Secondary questions: - Would it clutter and hurt the user experience? - Why do they want it? - Could we achieve their desired outcome and more, with a more efficient solution? By answering these questions it allows to potentially make a way better feature that satisfies their desires and make the UX much better. (Good book on this is the mom test) Now in this case: Assumption: BJJ AI influencer gets a lot of views and it’s an easy way to market a BJJ app. However: Influencer marketing is a game of where does my ICP spend most of their time on the internet. Before sponsoring anyone: “Ask yourself, who is the average viewer of this content” ^ this is the secondary question The answer to this post specifically is I would bet 90% of these viewers are not training BJJ and are just lustful. Which is not your ICP and will drive terrible conversions. For Fight Ai, I actually sponsored a girl bjj influencer who had 600k followers and tons of views and drove terrible conversions because all the comments were about how hot she was. They’re all lazy lustful people and a waste of time to market too. A better app to market t those people would prob be a quittr type app.

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