Fredrik Öqvist

If you open a Chinese app for the first time, you’ll probably think it’s badly designed. Too many icons and features. Everything crammed onto one screen. If you grew up on Western apps, your instinct is immediate: this is cluttered. But it works. In the U.S., we’ve been trained to associate good UX with minimalism. In China, density often signals value. Open WeChat or Alipay, and it feels overwhelming at first. Information-heavy, feature-packed. But to local users, that density means capability. It says: everything you might need is already here in front of you. If you enter a new market assuming your design taste equals good UX, you’ll misread the signal. Good design is contextual.

If you open a Chinese app for the first time, you’ll probably think it’s badly designed. Too many icons and features. Everything crammed onto one screen. If you grew up on Western apps, your instinct is immediate: this is cluttered. But it works. In the U.S., we’ve been trained to associate good UX with minimalism. In China, density often signals value. Open WeChat or Alipay, and it feels overwhelming at first. Information-heavy, feature-packed. But to local users, that density means capability. It says: everything you might need is already here in front of you. If you enter a new market assuming your design taste equals good UX, you’ll misread the signal. Good design is contextual.

Over the past week, you may have seen an anonymous post about Delve. While we responded to it in a day, we want to provide more details about what’s true, what's not, and some changes we’ve made. There’s one question behind everything: did Delve fabricate compliance evidence or issue fraudulent audit reports? No. We did not. → Delve is an AI compliance platform that connects customers with independent auditors. We are not an auditor, just as tax preparation software is not an accountant. We have never signed an audit report. → Using default templates for our customers, just like any other compliance platform, is not “faking evidence.” These are meant to serve as a starting point for customers. → Delve does have automation in the platform, with 600+ automated integration tests, an AI Copilot to guide customers through compliance, AI code scanning, and more. -- We built Delve to accelerate innovation by bringing AI to compliance. In doing that, we pushed hard on automation. However, we now realize we didn’t provide enough clarity about what is automated, what is customer-provided, and what is independently audited. We have been working relentlessly to make improvements over the last week. -- On our auditor network: Delve connects customers with independent auditors. Some customers choose their own auditors, but many use firms in our network. Questions have been raised about some of those firms, including ones used by other platforms. Going forward we will set a higher bar in how our auditor relationships are structured and how the process is experienced by customers. Delve is rebuilding our auditor network, removing firms that don’t meet our standards, and offering complimentary re-audits and penetration tests to every customer. On platform templates for our customers: Delve provides default templates, just like many other platforms, for policies, board meetings, risk assessments, and more. These are designed to be starting points only. We should have been more explicit about how they are meant to be reviewed and customized by customers. We are making that indisputably clearer within the platform. On draft audit reports: Third-party auditors are responsible for independently reviewing all evidence and issuing final reports. We built automation that interacts closely with independent audit workflows to help expedite the process on behalf of our customers. However, this contributed to confusion about where automation ends and independent judgment begins. From now on, Delve will no longer automate these parts of the process. Furthermore, customers have a direct line of communication with their auditor to enhance transparency in any audit communications. -- We started Delve because we went through compliance ourselves and saw how slow, expensive, and manual it was. To anyone that wants to sit down and discuss our product philosophy and improvements, please reach out and let’s chat about it.

The Answer to the AI Era Is Dumb Devices. For many years, we made everything "smart." Product managers guessed how you'd live your life, hard-coded it into firmware, and shipped it. AI changes everything. The future isn't smarter logic — it's dumb, excellent hardware with AI on top.

I live in Eindhoven, ASML town. Heard this from folks inside... Over the years ASML promoted a lot of strong EUV people into architect roles, group leads, management tracks. Built up serious layers. Classic growth pain. Then McKinsey comes in , says cut the management layers to speed things up. So now those same high performers, real good EUV experts, who got promoted are the ones on the block. About 3400 roles targeted, mostly management. Half will be reassigned, rest gone. Big hit in Veldhoven/Eindhoven area (~1400), some in US. Unncertainty is high, unions talking, details probably land around April. At the same time, ASML is still planning massive growth. The new campus near the airport just got final green light from city council. Construction starts soon, phased build-out. Long term they talk ~20,000 new jobs in the region (first wave ~5k by 2028). And the layoff packages are subpar. Philips is also based in the same town. And they had layoffs due to serious financial issues last year. Their layoff packages were much better than what ASML is offering. What a way to kill tje company culture. Especially at a time when the company is printing money.

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Yesterday I had my first coding interview, at one of the big AI labs, after 4 years of being a founder. It was a disaster. The task? agents algorithm. something I work with literally every single day. I forgot basic js syntax. blanked on how to delete an array element. panicked on recursion. The solution was crystal clear in my head. I could see exactly how to write it. but my hands just... couldn't. The knowledge is there. the muscle memory is gone. 3 years of vibe coding did this to me. I haven't written code manually since. I just read it, design systems, think in architectures. Somewhere along the startup journey, I stopped being a coder. I became someone who just ships. Am I alone in this? Sitting there, embarrassed, I think that's actually the right direction. We used to write code. now we read it. soon with agentic engineering, we won't even need to read it. we'll just architect.