Geneviève | Performance Creative Strategist

✨ UGC Opportunity - Kids Toothbrush! Looking for: - Parents w/ kids 5-10 years old - US-based - Kids comfortable recording a few script lines! Please share a relevant example below + a link to your portfolio. (No DMs please)

✨ UGC Opportunity - Shapewear & Sports Bras Looking for: - Women - 30+ years old - US-based - This is for shapewear shorts and sports bras so must be comfortable wearing both for b-roll! Please share a relevant example below + a link to your portfolio. (No DMs please)

✨ UGC Opportunity - Women's Clothing (Snowy Winter Concept!) Looking for: - Women - 25-45 yrs old - Must be able to shoot in snow (US or Canada) Please share a relevant example below + a link to your portfolio. (No DMs please)

✨ UGC Opportunity - Women's Clothing Brand! Looking for: - Women - 30+ yrs old - Canadian 🇨🇦 OR from a colder US State 🇺🇸 (must look like Fall in the next 2 weeks!) Please share a relevant example below + a link to your portfolio. (No DMs please)

✨ UGC Opportunity - Taste Test ad concept for a snack brand! Looking for: - Men/Women 25+ - US-based - Strong examples of organic style videos in portfolio - Fun, outgoing personality Please share a relevant example below + a link to your portfolio. (No DMs please)

Thank you for all the replies! Creators have been selected ☺️

✨ UGC Opportunity - Beauty✨ (paid opportunity, of course!) Looking for: - Women 18-40 yrs old - UK/Canada/Australia based - Must be comfortable dermaplanning facial hair/peach fuzz! Drop your portfolios below 👇 (no DMs please)

@sociallysavy exciting! congrats on the rebrand Sav, your portfolio looks amazing!

Thank you to everyone who replied! Just sent through emails to shortlisted creators.

🚨 UGC Opportunity! Looking for: - Women (20-40 yrs old) - US/CA/UK/AUS - Must be comfortable shooting in a bikini - Also comfortable shooting body hair Drop your portfolio and 1 example in the beauty/lifestyle category 👇 No DMs please!

UGC mom/grandma duo needed!✨ (paid opportunity, of course!) Looking for: - Mom w/ kids 6-12 yrs old - US-based - Concept will include mom, grandma, and child so all 3 must feel comfortable in front of the camera Please leave your portfolio link and an example video below!

Thanks everyone! This is now closed, I'll be in touch with shortlisted creators next week :)

✨ UGC Mom Creators Needed! ✨ (paid opportunity, of course!) Looking for: - Moms w/ kids 6-12yrs old - US-based - Bonus: grandparent available to film as well Drop your portfolios below! (no DMs please)

@AmandaMGoetz zero. As a mom of 2 (5 yr old & 2 yr old) there's just no way I could live our current lifestyle if I worked in office. No need for before/after school care, gym whenever works best, random thursday afternoon at the amusement park just because, etc

Question for those in their 30s and 40s who used to work in an office and now WFH. What percentage of you misses the old rhythm?

Biggest miss when it comes to AI voiceover ads? Choosing the wrong voice 😬 I see SO many ads with good bones that just end up sounding sales-y, monotone, inauthentic, etc because of the AI voice added to it.

@pascalsohler This! and people use the platforms differently. I spend 90% of my time in Stories vs my husband spends 98% of his time in Reels. Creative prioritized in each of those changes so you need a mix to reach people where they are!

If you don’t focus on Creative Diversity in your Facebook Ad Account in 2024 you won’t be able to scale Here’s how the 0.1% brands advertise effectively: Most brands are aware of Creative Fatigue, which is the gradual decline in the effectiveness of ads. However, many don’t realize that Creative Fatigue impacts not just individual ads but the entire account performance. Here’s why: Different people prefer consuming content in different ways Meaning some people respond better to video creatives, while others to image creatives Going a step further, some respond to UGC videos, while others prefer high production And so on Now, if you only run UGC videos that all look and feel the same for a long time with high spend, you will have hard time reaching new-to-account users And your cost per purchase will increase because META has a tough time to find new people to convert This is Creative Fatigue on an account level and it only gets worse Some might suggest using interest or lookalike targeting to reach new audiences, but the only way to effectively combat this and maintain a high new-to-account reach is… Creative Diversity By diversifying the types, styles and angles of your creatives, you can tap into different audiences within the ad ecosystem Remember, different people respond to different assets and by increasing the number of diverse assets you run, you will reach more new people On top of that, your entire account performs better because META can provide a user with an even more relevant and effective ad journey Instead of just showing the user one UGC ad three times, their ad journey could look like this: UGC video ad -> static ad with big promise -> bumper video with urgency Do not sleep on this Do not overlook this. Creative Diversity will only become more important, and those who are prepared will reap the benefits.

@remoteworkgirl honestly this is probably one of the most realistic examples I’ve seen 🤯 which tool did you use? 👀

This is crazy 😳 A UGC ad fully generated by AI. I barely gave it any prompting and it created a full script.

@LilyTreeMedia Completely agree! The subtle walking in with the box in the first frame can make the world of a difference versus just standing still and delivering a script 👌

UGC Example for THE FabFitFun😍 Script read heavy concepts can be engaging if you: ✅ Inject your own personality into the read ✅ Move things in your surroundings constantly(Ex. Me with the products) Also doesn't hurt to film & stage the product to look its absolute best! 🙌🏼

@TaylorLagace I love this example. This is what brands miss out on with a multi-person approval chain 😅

Throwing it back to one of our most successful creatives from our ongoing partnership with Wildbird. And no... I didn't forget to upload the video. This creative is a freeze frame static, and the stats are wild: $12 CPA 18.51 ROAS $222.62 AOV No marketer would ever have picked this one, especially when we had hundreds of other assets. This isn't supposed to be a winner, but the stats don't lie. You never know what's going to perform in your ad account. I know I sound like a broken record, but this is a creative I keep saved on my desktop as a reminder: test everything.

Moral of the story? 1. performance isn't as easy as 'turn the winners back on' 2. the landscape isn't the same YoY and many factors have changed the game

"Let's turn all of last year's top ads back on to boost performance!" I've seen this tested in a handful of ad accounts over the last few months and it has failed every single time. Results no where near what they were last year and not outperforming this year's winners...