Too much of the conversation is on browser-based agents. They represent less than 5% of total AI traffic to publishers websites…
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Gilad de Vries
5.5K posts
Gilad de Vries
@giladdevries
Co-founder and CBO Axioma AI | ex Chief Strategy at Outbrain (NASDAQ:TEAD) | ex VC
Tel Aviv Beigetreten Kasım 2008
2.6K Folgt2.8K Follower
The internet was built for Humans, not for agents. Most publishers aren’t thinking about this yet. But they should be. Because in many cases, close to 50% of their traffic is already non-human. Is your tech stack ready for it?
linkedin.com/posts/giladdv_…
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In my last couple of posts, I talked about live search AI agents - how they discover and surface content in real time (link in comments)
But those aren’t the only agents interacting with your site. There’s another class that matters just as much: Training agents.
Read how they work and why it matters here: linkedin.com/posts/giladdv_…
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You’re not blocking AI traffic—you’re blocking your own visibility.
AI traffic is the signal: which models hit you, what they pull, how often, from where. If you can’t see it, you’re not making policy—you’re guessing.
Blocking might be right, but without observability you can’t quantify demand, find high‑value endpoints, or separate scraping from real integrations. You treat every request as the same threat and leave strategy on the table.
Publishers who win won’t just block fast. They’ll measure first, see patterns, then choose control, monetization, or selective access from a position of leverage.
In an AI world, visibility isn’t a nice‑to‑have. It’s power.
#AI #GenerativeAI #Publishers #DigitalMedia
linkedin.com/posts/giladdv_…
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8 in 10 of the world's top news websites are now blocking AI training bots.
This isn't just a technical choice—it's a statement about value, rights, and sustainability.
The future isn't AI vs publishers. It's about moving from extraction to cooperation.
linkedin.com/posts/giladdv_…
#Publishing #AI #GenAI
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Ads in ChatGPT aren’t about clicks - they’re about influencing decisions inside the AI answer. That’s the new battleground. More here: linkedin.com/feed/update/ur…
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The contrast between Walmart and Amazon reveals the central dilemma in the new AI economy. Walmart is partnering, playing offense. Amazon is playing defense to protect their retail media high margin biz. Read my LI post: tinyurl.com/4cna4edb
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50% of buyers now start their journey in an LLM interface. You better make sure you show up in the response.
G2@G2dotcom
What does a 3x customer turned G2 CMO have to say about the impact of reviews on revenue? 🤔 Spoiler alert: it’s a game-changer in today’s buying landscape. Thank you Sydney Sloan for weighing in! 👏 Learn more about the reviews to revenue connection & how to get started here: sell.g2.com/reviews-to-rev…
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Gilad de Vries retweetet
t.co/YWPy9Q5vsS
Shock at Princeton University as Mosab Hassan Yousef, the son of Hamas founder who left Islam for Christianity, exposes the whole truth about the origin of the Palestinians.
“Palestinians” don’t want this video to exist… So let’s make it go as viral as possible!
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After nearly 14 incredible years at Outbrain, I'll be stepping down at the end of the month.
This is what I posted today:
linkedin.com/posts/giladdv_…
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Gilad de Vries retweetet
In this live special from #CannesLions2024, @bmorrissey's The Rebooting podcast brought together our CEO, David Kostman, Kate Scott-Dawkins of @GroupMWorldwide, and Johanna Mayer-Jones of the @washingtonpost to discuss ad spend trends. Listen here: outbra.in/4bZCWu2
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Gilad de Vries retweetet
Learn how the @EveningStandard tapped into Onyx by Outbrain to unlock new revenue potential, achieving a 28% uplift. Read their success story here: outbra.in/3ORhqOE
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Gilad de Vries retweetet
for a long time i said that antisemitism, particularly on the american left, was not as bad as people claimed.
i'd like to just state that i was totally wrong.
i still don't understand it, really. or know what to do about it.
but it is so fucked.
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I was so proud of the time I spent in Philadelphia for my MBA. Not anymore.
Pretty unbelievable to watch the presidents of MIT and Penn not be able to give a simple yes or no response to the question “does calling for the genocide of Jews qualifies as bullying or harassment “.
Bill Ackman@BillAckman
The presidents of @Harvard, @MIT, and @Penn were all asked the following question under oath at today’s congressional hearing on antisemitism: Does calling for the genocide of Jews violate [your university’s] code of conduct or rules regarding bullying or harassment? The answers they gave reflect the profound moral bankruptcy of Presidents Gay, Magill and Kornbluth. Representative @EliseStefanik was so shocked with the answers that she asked each of them the same question over and over again, and they gave the same answers over and over again. In short, they said: It ‘depends on the context’ and ‘whether the speech turns into conduct,’ that is, actually killing Jews. This could be the most extraordinary testimony ever elicited in the Congress, certainly on the topic of genocide, which to remind us all is: “the deliberate killing of a large number of people from a particular nation or ethnic group with the aim of destroying that nation or group” The presidents’ answers reflect the profound educational, moral and ethical failures that pervade certain of our elite educational institutions due in large part to their failed leadership. Don’t take my word for it. You must watch the following three minutes. By the end, you will be where I am. They must all resign in disgrace. If a CEO of one of our companies gave a similar answer, he or she would be toast within the hour. Why has antisemitism exploded on campus and around the world? Because of leaders like Presidents Gay, Magill and Kornbluth who believe genocide depends on the context. To think that these are the leaders of Ivy League institutions that are charged with the responsibility to educate our best and brightest. On the bright side, our congressional leaders deserve accolades for showing tremendous leadership and moral clarity in their statements, by the questions they asked, and the respectfulness with which they conducted the hearing. It was a masterclass of how our government and democracy should operate. If you have time, please watch the entire hearing. Throughout the hearing, the three behaved like hostile witnesses, exhibiting a profound disdain for the Congress with their smiles and smirks, and their outright refusal to answer basic questions with a yes or no answer.
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Gilad de Vries retweetet
חסרי בושה. לפחות עשרים שרים וסגני שרים שכבר מזמן היו צריכים להתפטר כדי לאפשר ממשלה יעילה שתטפל במלחמה ובשיקום המדינה. אבל הם לא מתפטרים, חסרי הבושה ונטולי עמוד השידרה. ועכשיו גם יאשררו כספים קואליציוניים בזבזניים. עלובים שכמותכם, חסרי בושה. ההסטוריה תשפוט אתכם. מבישים שכמותכם.
עברית
Gilad de Vries retweetet
Important story from @jaketapper on the horrific sexual violence committed by Hamas against Israeli women on Oct 7th, and the lack of global outrage. “Why would the international community and @UNWomenWatch be silent about these crimes? They seem to be vocal about so much else.”
The Lead CNN@TheLeadCNN
Israel investigates claims of sexual violence on October 7. CNN's @jaketapper reports
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Gilad de Vries retweetet
