Inflow®

A note from Inflow:

If your marketing team is still relying on third-party cookies to build audience lists for your campaigns, it's time for a switch. Start gathering the first-party data needed for a cookie-less future with our team's recommended strategies today: hubs.la/Q02BMF2G0

New case study alert! 📢 Since partnering with MOOD early this summer, we've transformed this brand's social campaigns into powerhouses. The secret? Strategically segmented ad creative that speaks to the brand's ideal customers. Get all the details now: hubs.la/Q02HKQsf0

Another record-breaking Prime Day sales event is in the books, with this year's growth driven mainly by electronics and back-to-school purchases. Read more in the full coverage from @RetailDive: hubs.la/Q02HsMv70 #eCommerce #PrimeDay2024 #onlineshopping

Want more #emailmarketing acquisition tips? We’ve got 10 more for you in our comprehensive list-growth guide. Check it out now to start building your subscriber lists for the holiday season: goinflow.com/blog/how-to-bu… #digitalmarketing #emailgrowth #eCommerce

5⃣ Newsletter & special offer promos Before you can send abandoned cart emails, you need a customer’s email. You can use exit pop-ups or move a customer’s email address up to the first slot in the checkout process (as seen below).

Holiday shopping is only a few short months away. To maximize your revenue this year, start with one of the easiest (and highest ROI) strategies: #emailmarketing. Today, we're sharing 5 tips to help you start growing your email list ahead of time 👇

With another record-breaking Prime Day sales event in the books, you may be wondering: Is Amazon the right move for my #eCommerce business? Check out our latest guide for all the pros and cons to consider before making this leap: hubs.la/Q02G4NJD0

Learn how to beat your Google Ads competitors with these 9 recommended tools from Inflow. Check out our complete guide today for everything you need to know to get started with your #PPC competitor research: hubs.la/Q02GYbs_0 #PPCnews #PPCstrategy #PPCmarketing

For a little Thursday throwback, we're revisiting one of our favorite #socialmedia advertising case studies. Check it out today to learn how we helped Tactipup achieve its first seven-figure sales month through strategic #Facebookads: hubs.la/Q02H5_x70

Big update for all of our Meta advertising friends: A new feature allows you to showcase your brand's custom offers on ad CTAs. Read more here: hubs.la/Q02GNsy20 #metaads #instagramads #socialmedia

Whether you’re ready to start an Amazon store right now or you’re still considering what’s best for your #eCommerce brand, research is your best friend. Read our full guide for more recommendations and questions to ask before getting started: goinflow.com/blog/is-sellin…

In our experience, there are four signs that an #eCommerce brand is ready to take on an Amazon storefront: 1⃣ A history of successful sales and consistent demand 2⃣ A reliable inventory 3⃣ Time to continually update listings 4⃣ Proper understanding of costs and KPIs

3⃣ With about 2 million sellers on Amazon, your competition will be fierce. Amazon always gives itself the inside track. 4⃣ Amazon’s customers aren’t *your* customers. You'll have limited data and a limited ability to create customer relationships and brand awareness.

Cons: 1⃣ Because Amazon considers visitors to its site as *its* customers (not yours), you’ll get very little data about those shoppers. 2⃣ Successfully selling on Amazon comes with costs that can eat up your margins if you don’t have high-volume sales.

3⃣ You can easily influence product rank on Amazon’s homepage by sending traffic to your listings. 4⃣ When you choose Fulfillment by Amazon, Amazon will manage your packing and shipping through its fulfillment centers. Your products will qualify for free shipping through Prime.