Grant Son

Case study update - recently published by Harvard Business School: National Football League and Private 5G. Amazing to have collaborated with co-author Andy Wu and graduate-research associate (and former student) Sam Shuoyu Chen. @AndyWuAndyWu @ssj_shuoyu @CU_SPS_Sports

Another amazing return to @NFL HQ with my @Columbia Sports Management students. @CU_SPS_Sports Having once worked at the league, walking back in with students presenting their ideas hits differently. Proud of this group. We’ll be back again later this semester.

... and went live with three real strategic marketing challenges facing the club. The conversations were candid, rigorous, and grounded in the realities of operating a global football brand.

Grateful to have hosted Tottenham Hotspur Football Club at @Columbia for an intensive two-day workshop with our Columbia University Sports Management students. We built the experience around my case study, “Tottenham Hotspur, 2026 in the Americas.” @SpursOfficial @CU_SPS_Sports

To my students, many of whom are graduating, thank you for your effort, teamwork, and professionalism throughout the semester. I am proud of your growth and excited for what comes next. @Columbia @CU_SPS_Sports

Thanks to our industry experts @Cnyari + @ManoloAcero + @ScottSandalow + @richieoreillyIV Class photo week 1 in September 2025

Thank you to @FCBayernUS for another outstanding semester working together. The opportunity for our students to tackle real marketing challenges, present to industry experts, and deliver recommendations to Bayern staff made this a meaningful applied learning experience for all.

Thank you to Dylan Robbins, CEO and Founder of @LucraSports, for serving as our Founder in Residence these past two weeks. Your insight and openness gave students a real view into how innovators make decisions and build in ambiguity. @CU_SPS_Sports

Review finds that AI enabled wearables can identify injury risk earlier than traditional methods, optimize training and recovery through real time physiological and biomechanical data, and support individualized performance programs. #AIinSports doi.org/10.70389/PJAI.…

Now Available: Handbook on Sport and Culture Learn more: e-elgar.com/shop/isbn/9781… Presenting the first systematic analysis of the relationship between culture and sport See Chapter 11: Managing across cultures: sport leadership Free chapter: doi.org/10.4337/978103…

Another incredible day at @NFL HQ with my @Columbia Sports Management students. @CU_SPS_Sports

Grateful to the incredible team at DAZN for elevating the classroom experience over the past two sessions. Huge thanks to Jared Kass and Esmeralda Negron for joining us as Innovators in Residence last night—and to Zander Berlinski for kicking things off in our first session.

Keeping with (@HBS) tradition of students signing a case study the first time a professor teaches it. Yesterday, @Columbia Sports Management students signed my case study, "@NFL and Private 5G" marking their participation in the initial presentation of my case.

The @NBA secured new media rights for the @WNBA with Disney / NBC / Amazon for an 11-year, $2.2B contract -- an average of $200M a year vs. current rights worth $50M annually. New deal also leaves room for WNBA to bring in new partners. nytimes.com/athletic/56423…

.@NBA ownership approves league's 11 year - $76B rights deal -- 3x the amount of the current deal and close to $7B annually as reported by @Bloomberg

“We couldn’t be more excited to be the first professional sports league to partner with Netflix to bring live games to fans around the world,” added Hans Schroeder, NFL executive VP of media distribution.

Christmas @NFL @Netflix: The #NFL creates an incremental piece of their already enormously valuable broadcast pie via Netflix as another tech giant joins the NFL's roster of broadcast partners. hollywoodreporter.com/business/busin…