Hanlon

#Postcard #marketing can be made more effective by using eye-catching print effects, incorporating #QR codes, #personalizing #content, creating standout #designs, and adding #interactive surprises such as peel-and-reveal or scratch-offs: whattheythink.com/articles/12997…

#AI platforms are reshaping how #buyers discover and evaluate #brands, with AI-referred #webtraffic growing over 10X in the U.S. between mid-2024 and early 2025, and these visitors showing stronger #engagement signals than traditional traffic sources: business.adobe.com/uk/blog/seo-in…

#Brands and #retailers are ramping up early for the 2026 #FIFA #WorldCup, with major players like #Adidas, #Nike, and #CocaCola already launching merchandise, #marketing campaigns, and #sponsorship deals: modernretail.co/marketing/bran…

#AI tools have dramatically accelerated development speed. #Designers need to compress their research and synthesis cycles, and let go of identity tied to specific tasks while doubling down on the judgment and taste: spin.atomicobject.com/designers-ai-a…

#Typeface #design shapes the entire visual and emotional experience of communication, from the legibility of a headline to the personality a #font lends to a #brand: marksimonson.com/notebook/view/…

#McDonald's CEO went viral for his unenthusiastic bite of the company's new #BigArch burger in a #LinkedIn video. But his accidental #viral moment became the engine for #BrandAwareness: washingtonpost.com/opinions/2026/…

A joint #SurveyMonkey and #Reddit study finds that #B2B #buyers overwhelmingly trust peer #recommendations over vendor marketing. #Marketers are urged to meet buyers where they already are in peer discussions and review sites: demandgenreport.com/industry-news/…

#StartHere pages are a growing trend to orient new #visitors by introducing a #website and its owner, linking to top #content, and guiding users deeper into the site: designmodo.com/design-trends-…

According to 2025 performance data, the top #ad types on #LinkedIn are #ShortForVideo, #ThoughtLeader Ads, #personalized creative, #QualifiedLeadOptimization, and the new #AdsDuplication feature: searchengineland.com/b2b-linkedin-a…

As #MarchMadness approaches, major brands are launching #NCAA tournament-themed campaigns featuring both professional athletes and college players under #NIL deals, leveraging basketball stars to promote their products: brand-innovators.com/brands-continu…

#Dove partnered with #Reddit to launch "R/eal reviews," a campaign rooted in its "Real Beauty" platform that showcases authentic #UserReviews, allowing it to capitalize on Reddit's reputation for honest #product opinions: marketingdive.com/news/dove-lets…

#Brands risk undermining long-term #credibility by chasing #SocialMedia trends and #meme cycles instead of maintaining consistent, emotionally coherent narratives: campaignlive.com/article/brand-…

The theme at #IAATalks 2026 in #B2B buying was: "defensible beats successful": #buyers prioritize #vendors who feel safest over those who are simply the best choice, meaning #BrandBuilding is fundamentally about pre-emptive trust: thedrum.com/news/five-less…

#Brands are shifting from one-off #influencer deals and passive #affiliate programs to always-on, #gamified #microcreator communities that let them guide #UGC more strategically, build in-house creator ecosystems, and deepen #BrandLoyalty over time: digiday.com/media/why-more…

It's the end of an era! #MrClean, the iconic #mascot introduced in 1958, announced his retirement after 68 years as the face of the cleaning brand. Don't give him his gold watch just yet, though. Something tells me there is more in store! usatoday.com/story/money/20…

Achieving elite an #CustomerExperience (#CX) requires the same relentless daily discipline and cross-functional teamwork found in #Olympic athletes. Organizations must leverage precise metrics to continuously evolve as #CustomerExpectations rise: cmswire.com/customer-exper…

The #WinterOlympics offered brands like Salomon, Delta, and Ralph Lauren a rare convergence of global #attention and aspirational #BrandStorytelling, giving them a credible platform to connect emotionally with #consumers at scale: bizbash.com/sporting-event…

After a decade of #minimalist #SansSerifs dominating #design, #typography in 2026 is embracing personality and craft through trends like high-contrast serifs, reimagined vintage letterforms, and deliberately imperfect type that introduces "friction" : creativebloq.com/design/fonts-t…

#SuperBowlLX #ads cost $8 million for 30 seconds this year, pushing brands to leverage celebrity #social reach, nostalgic music, and emotional #storytelling. See which ads got our attention and why on #HanlonInsights: hanloncreative.com/hanlon-insight…

Well, that didn't take long. So what did we learn about the failed attempt to #rebrand the #PhiladelphiaArtMuseum? When seeking to expand your #BrandReach to new markets, be very careful to avoid alienating your #CoreAudience. news.artnet.com/art-world/phil…