IFACTORY

This year’s @ncmpr_national keynote was @davejorgenson, former Washington Post creative force behind the TikToks and now Local News International Media cofounder. His advice for community college marketers: Reels, Shorts, TikTok — pick one & start.

We just got back from @ncmpr_national's conference. iFactory was proud to sponsor and present at this year's gathering. Our session, "The 1,000,000-Mile Website," explored how strategy, smart design, and routine maintenance can break the expensive redesign cycle.

We just finished a session at the @ncmpr_national Conference on building long-lasting websites with strong strategy, smart design, and regular updates. The Q&A was great. If you joined and want to keep the conversation going, we’d love to connect.

At the NCMPR National Conference, our Beth Carron will be presenting "The 1,000,000-Mile Website: How Strategy, Smart Design, and Routine Maintenance Beat the Redesign Cycle". Learn more and sign up. bit.ly/4qZbMKC

3 in 5 college students lack reliable food or stable housing, according to a Student Basic Needs Survey at Temple University. Their work supports student well-being through food, housing, mental health, childcare, and more. Learn more: bit.ly/4se3gsI

The final blog in our 3-part series is live! This installment focuses on the execution playbook which shares practical ways to treat content as a lifecycle, manage your web presence like a product with a clear roadmap, and build accessibility. bit.ly/4llW0ID

Our annual retreat at @Gunstockmtn gave us time to connect, time to reaffirm our values, and time to build the kind of trust that makes collaboration easier when we're back behind our screens. Remote work gives us flexibility. Intentional connection gives us a team.

Web governance isn’t just tech. It’s people. Without stakeholder buy-in, clear comms, and executive sponsorship, even the right model fails. Part 2 of our blog dives into governance models and change management. Read the blog. bit.ly/4sdmsGl

We’re proud to be a sponsor at the @ncmpr_national conference in Washington, D.C! 📅 March 18 - March 20 🔗 Register & learn more: bit.ly/4qZbMKC

Part 1 of our series shows why web consolidation isn’t just technical clean-up. It’s a strategic move. Learn how unifying your outward-facing web presence sharpens brand clarity, reduces redundancy, and strengthens governance and accessibility. bit.ly/3Owaqtm

Shoutout to our friends at @Rutgers_Newark! Terranze, Director of Alumni Engagement, received the Charles A. Wright Opportunity and Inclusion Award! This award recognizes an advancement professional who displays leadership in fostering inclusion and diversity.

On Feb. 18, our very own Beth Carron and Jeremy Perkins will present “Communications that Convert Neurodivergent Students”, exploring how inclusive digital communication and UX design can improve engagement with Gen Z and neurodivergent students. bit.ly/4bKE0Vp

Help us welcome Max Schneider to iFactory! 🎉 Our new Account Service Manager and Strategist brings higher ed policy expertise, academic medicine marketing experience, Ironman grit, and an A+ officemate — his golden retriever, Randall! 🐾 bit.ly/3ZtAKGz

.@WCU's stunning new website is live! Built around student hopes and the power of place, it brings the Blue Ridge experience, hands-on learning, strong mentorship, and affordability to life. Proudly built on @themoderncampus. bit.ly/46xoVTy

Keywords alone won’t save your rankings. 📉Search engines have evolved from pattern matching to semantic understanding. Read our blog on Entity-Based SEO to see how AI is reshaping the way users find your brand. bit.ly/3O6WWno

Our team reimagined the site architecture, page UX, and conducted manual migration in Drupal at the Lewis Katz School of Medicine at Temple University. We reviewed analytics, SEO, and GEO patterns to optimize the site for content findability. Learn more. bit.ly/49PhxoV

Remember when SEO meant writing for algorithms instead of people? That era is ending. AI search now prioritizes clarity, credibility, and real value; not keyword gymnastics. Awkward SEO copy is losing its power, and content built for humans is winning. bit.ly/4pYomJq

Join us for a FREE webinar where our very own Beth, Director of Higher Education Services, and Shaun, SEO & Analytics Content Specialist, will be presenting a webinar on “The Future of SEO: How AI is Rewriting the Rules of Search in Higher Ed. Learn more. bit.ly/4aN3Vvd

What began as a childhood love for animals led Stanford to work as a vet tech. When he realized it wasn’t his true calling, he followed his curiosity and asked why, not what. Read our latest blog to learn more and help us welcome Stanford to the team! bit.ly/4byOTcK