
$500 adidas “Super Shoe” sold out in 2 minutes!👀
Sabastian Sawe and Tigst Assefa set their respective marathon records in adidas’ newest shoe, the ADIZERO Adios Pro Evo 3
The shoe is adidas first ever sub-100-gram super shoe and is set to release April 27 for $500
We are seeing the Appleification of sports gear. People are not paying for foam and mesh. They are buying a shortcut to their personal best. It is a masterclass in marketing where the "flex" is the performance.
The gap between pro and consumer gear is dead. If a product guarantees a literal physical edge, price is irrelevant?


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