Karen Freberg, Ph.D.

Year of the Horse 🐴✌️ Happy Lunar New Year, Trojan Family!

Good luck to our Super Bowl Projans ✌️‼️

Super Bowl updates—see Bud’s ad, Grubhub, State Farm, Uber Eats teasers #Echobox=1769473314" target="_blank" rel="nofollow noopener">adage.com/super-bowl/aa-…

The @SuperBowl ads are rollin' in. See the full list of what's gone live here: bit.ly/3KqyA6m

10 creative campaigns to know about today #Echobox=1769194614" target="_blank" rel="nofollow noopener">adage.com/creativity/cam…

Check out this post by @kfreberg, Networking Isn’t Awkward as It’s Strategic 🔗open.substack.com/pub/kfreberg/p…

9 creative campaigns to know about today #Echobox=1768634136" target="_blank" rel="nofollow noopener">adage.com/creativity/cam…

Creator and influencer trends brand marketers need to know about right now #Echobox=1768316047" target="_blank" rel="nofollow noopener">adage.com/influencers-cr…

Gen Z is moving to the ‘cozy web’—what brands should do about it #Echobox=1767806455" target="_blank" rel="nofollow noopener">adage.com/opinion/aa-how…

Let’s do this, Spring 2026!

100 ad leaders predict 2026 marketing trends—what’s next for AI, agencies, creativity, media and more #Echobox=1767612082" target="_blank" rel="nofollow noopener">adage.com/trends-predict…

It’s been amazing 2025! Super excited to see what 2026 brings. 😊

𝐆𝐀𝐌𝐄 𝐃𝐀𝐘 🏈: @uscfb vs. @TCUFootball ⏰: 8:00 PM CT 📺: ESPN #ValeroAlamoBowl

Happy Holidays from the Trojan football family 🎄‼️

🎅🏻 👩🏻‍🏫 mode in full force!

5 types of nano-creators that should be on every food marketer’s roster #Echobox=1766485234" target="_blank" rel="nofollow noopener">adage.com/brand-marketin…

📍 🏡 for the holidays 🎄

AI ad of the week: Mock-ups depict the future of OOH for major brands #Echobox=1766351760" target="_blank" rel="nofollow noopener">adage.com/technology/ai/…

another giant hint at the direction instagram is moving. brands that make content where people comment “my show is on” (like craighill, alexis bittar, and the cheese store of beverly hills) will thrive here. reels that don’t appeal to non-followers will continue to underperform.

Totally agree!