Luke McIlwee
642 posts

Luke McIlwee
@lukemcilwee
$180m+ dtc revenue, media buying, performance & affiliate marketing, ad tech
San Diego, California Beigetreten Ekim 2011
3.4K Folgt666 Follower

Claude Cowork just got computer use and it's absolutely insane 🤯
Schedule a task once → Claude opens your browser, logs into Meta Ads Manager, pulls your performance data, analyzes your creatives, and saves a finished brief to your computer.
Every morning, while you sleep.
All inside Claude Cowork.
Perfect for DTC brands and agencies who are still manually pulling ad reports, screenshotting competitor ads, and copy-pasting data between tools every week.
If you're running Meta Ads and your weekly workflow looks like this — log into Ads Manager, export a CSV, open it in a spreadsheet, try to figure out why CPAs spiked, screenshot competitor ads from the Ad Library, paste everything into a doc, write a brief from scratch ...
Claude Cowork now does the entire thing without you touching your keyboard:
→ Opens Chrome and navigates to your Meta Ads Manager
→ Pulls performance data across every active creative
→ Opens the Meta Ad Library and checks 5 competitors for new ads
→ Analyzes hook performance, fatigue signals, and winning angles
→ Writes a creative brief in your brand voice
→ Saves everything as real files directly to your computer
→ Runs on a schedule — daily, weekly, whatever you set
No CSV exports.
No copy-pasting between tools.
No sitting at your desk pulling reports.
What you get:
→ A daily performance snapshot without opening Ads Manager
→ Competitor ad monitoring on autopilot
→ Creative fatigue signals before CPAs blow up
→ A data-backed brief your creative team can execute immediately
→ All of it running while you're getting coffee, at the gym, or on your phone
Send a task from your phone. Claude picks it up on your desktop. You get the finished deliverable.
I put together a full playbook with the exact setup, the prompts, the scheduled task configuration, and 5 DTC workflows that use computer use.
Want it for free?
> Like this post
> Comment "CLAUDE"
And I'll send it over (must be following so I can DM)
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I condensed everything I know about selling AI services into one cheat sheet.
The niche selection.
The tool stack.
The ROI conversation that closes deals.
The objections you'll hear and exactly how to handle them.
Free. Just save it.
If you want the full breakdown of how to go from zero to your first $10K month using this framework, drop "AI" in the comments and I'll send you the playbook.
(Must follow so I can dm you)

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RIP landing page designers 🤯
I just built a system in Claude Code that clones high-converting advertorial pages & rebuilds it for your brand in minutes.
Find a presell page that's been running on Meta for months →
Feed it to Claude Code →
Get back a production-ready page with your product, your copy, your angles.
Built 100% in Claude Code.
Perfect for DTC brands and agencies testing multiple advertorial angles on Meta.
The best brands on Meta are running 5-10 different advertorial pages at any given time.
Each one targets a different audience, a different pain point, a different hook.
Building those pages manually means freelancers, back-and-forth, and weeks of waiting.
This system solves it:
→ Find an advertorial that's scaling on Meta
→ Feed the page to Claude Code
→ Claude extracts the exact DR framework
→ Swap in your brand details, product, audience, and mechanism
→ Claude one-shots a complete HTML page following the same proven structure
→ Paste into Shopify. Done.
No designer.
No copywriter turnaround.
No starting from scratch.
What you get:
→ The exact advertorial structure that's already converting on Meta, rebuilt for your brand
→ Full HTML page ready to import into Shopify in 60 seconds
→ Copy that follows every DR beat — authority, pain escalation, root cause reframe, social proof, offer
→ A repeatable system you can use to spin out new angles whenever you need them
The pages that are scaling hardest on Meta all follow the same formula. This just lets you use it.
I put together a full guide showing the exact process — how to find winning pages, extract the structure, and build your own in Claude Code.
Want the full guide for free?
> Like this post
> Comment "CLONE"
And I'll send it over (must be following so I can DM)
English
Luke McIlwee retweetet

Think it. Say it. Done.
The average person spends 3 hours typing + switches 1,000 tabs per day.
That ends today.
Meet Lemon: The first voice-to-action AI agent that turns your voice commands into finished tasks.
RT + Comment "Lemon" to get free access for 30 days.
(must be following so I can DM you)
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We just raised $500M at an 11B valuation 🎉
To celebrate, we’re giving away 1,000 free credits so you can test our platform.
For the next 6 hours, comment “11B” below and we’ll DM you the credits (must follow) 👇
ElevenLabs@ElevenLabs
We raised $500M at an $11B valuation to transform how people interact with technology.
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Meta just dropped the biggest Ad Library update ever: you can now sort any brand's ads by highest impressions 🤯
Which means you can see exactly which competitor ads are getting the most views.
@thedanielokon from ACTIV said "if someone can create an AI scraper to review the top 10 ads every week, I'd pay for that."
So I built it with Claude Code.
Here's how it works:
→ Import any brand with their Ad Library URL
→ Apify scrapes their top-performing ads automatically
→ Click into any ad for full breakdown (headline, copy, CTA)
→ Gemini watches the video or analyzes the image
→ Returns asset type, visual format, messaging angle, hook tactic, offer type
No manual research, no watching videos one by one, no messy spreadsheets.
Here's what I built:
- 50+ DTC brands already loaded (AG1, Caraway, Chomps, Dr. Squatch, Gruns, Jones Road, Magic Spoon, Ridge)
- Weekly auto-scrape to refresh top ads
- AI analysis on any ad in one click
- Bookmark system to save winners
- Filter by brand, category, media type, or AI tags
Built 100% in Claude Code, hosted on Replit.
I recorded a full step-by-step showing exactly how I built this.
Want to build your own version?
I'm giving away the prompts I used + the Claude Code starter template.
To get access for free:
> Like this post
> Comment "META"
And I'll send it over (must be following so I can DM)
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Luke McIlwee retweetet
Luke McIlwee retweetet

I just cracked the code on using Claude AI to write Facebook ad creatives that actually convert.
90% of people are using AI like complete amateurs and wonder why their ads flop.
I´m exposing:
- the exact prompts I use to generate high-converting ad copy
- how to analyze winning creatives and reverse-engineer them with AI
- the framework that turns generic AI slop into scroll-stopping ads
Like + comment "CLAUDE" and I'll DM you the full breakdown
(follow so I can DM)
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How I round tripped life changing money twice in 2025:
Let me preface this by saying I have always had an obscene tolerance for risk
I grew up rock climbing and by 8 years old was one of the first of that age to summit several 13k ft peaks in Yosemite
Needless to say the fear part of my brain was rewired at a very early age.
This has translated into me taking enormous amounts of risk my entire life.
I have scaled affiliate campaigns to over a million dollars a day in revenue, on net30 pay terms, unsure if I would even get paid.
Outside of my biz I also often have had my entire NW in extremely speculative assets. Small cap coins, penny stocks, etc.
In my career I have some absolutely enormous swings, to the upside and also to the down. This year was no different.
I started 2025 with my entire portfolio in crypto. Half of the portfolio was just in memes.
I saw the portfolio run up to a life changing amount, with the peak hitting in January 2025 after hitting a 10x on trump coin in a single day.
That event marked the top of the meme coin market and within several weeks saw my entire net worth plummet -60%
After that I got out of the markets entirely and sat in cash for a few months and waited out the tariff nonsense.
Hopped back into the market April 2025, and decided I was done with memes.
Instead I moved over to trading small cap stocks, in the $200m to $500m market cap range.
I figured that had to be infinitely safer than meme coins of animals and celebrities.
within 90 days I TRIPLED my entire net worth , with the peak hitting late July.
I sat in cash for several months and just took small day trades to scratch the itch
I waited in cash all the way until the government shut down ended.
My thesis for getting back into the market is that sentiment would rebound after the gov re opened in Nov.
I repositioned my entire NW in to small cap tech
Beginning of Nov I bought 1-2% shares of entire companies of several names that I liked, through the public market.
The positions were so large compared to the available liquidity at the time that getting out was pretty much off the table without cratering the charts.
Within a few week period I was in disbelief as the entire sector drew down -60%.
I held onto the positions unable to change my bias , and without proper liquidity to exit I ended up cratering the prices when I finally did.
Ended up losing a life changing amount TWICE in one year and ended up back to where I was 2 years ago.
The moral of the story is that the absolute obscene tolerance to risk is a double edged sword.
For the past decade I have mostly lived on the edge of my money, driving capital from one outlandishly risky thing into the next.
Starting in 2026 I will likely be taking a more conservative approach.
The problem itself wasn’t the risk itself, it was the position sizing and fact that there was no “safe bucket” for risk capital to compound into.
The result was just every bet being leveraged into an even bigger one, until a blow up inevitably happens.
From now I will be making a “safe bucket” a majority of my NW (right now just cash, but will add index fund / btc later) , and taking much smaller bets where profits go back into the safe bucket to compound in a reliable way.
I still own and operate my affiliate biz (O2C) which does very well still, so going to just be focusing on that mainly in 2026.
There are still lots of great opportunities to come and I am very optimistic about what 2026 can bring both on the affiliate and investment side.
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I want to start a community dedicated to Claude Code.
It’s become the gateway drug to coding and experiencing the power of AI for tons of people.
This will be a space for people to share killer use cases, agentic workflows, proven prompts, and connect with other CC obsessives.
Comment “Claude” if you want to join.
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Big upgrade to vibe coding in @GoogleAIStudio lands in Jan, but if you want to test early… 👇🏻
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Gemini 3 just dropped yesterday… and if you run ecom, you better lock the f*ck in.
I’ve spent the last 5 months testing every major AI model for ecom
Claude Sonnet 4.5
GPT-5
DeepSeek R1
Higgsfield
All killers. All useful.
But Gemini 3?
It’s a complete shift in how ecom brands will operate.
Here’s what I saw in the first 48 hours:
→ It identifies winning ad angles in seconds (shit that used to take agencies weeks)
→ It breaks down competitor funnels with scary accuracy
→ It rewrites hooks in your brand voice without losing tension
→ It builds offer variations that actually convert, not generic template trash
→ It generates new creative concepts faster than you can test them
This isn’t “AI that helps.”
This is “AI that replaces 3 people on your team without blinking.”
I ran it through 150+ creative tests, 12 funnels, and 40+ product angles.
The results were insane:
5 new creative concepts that hit above 1.7 ROAS on cold
CPC dropped 22% on two of my testing campaigns
It found competitor patterns inside Gethookd that I didn’t even see
It generated STATIC ads that looked handcrafted — not AI-goo
It gave me 20 hooks from one single winning angle (no more blank page syndrome)
And here’s the part nobody is ready for:
Your competitors who adopt Gemini 3 early will scale faster than you can react.
Not because they're smarter…
But because their creative volume just multiplied overnight.
Ecom is a speed game.
If you’re still:
launching 3 creatives a week
guessing angles
manually analyzing competitors
spending days writing scripts
relying on outdated product research methods
…you’re gonna get buried by brands using Gemini to pump out:
50 creatives a week
6–8 new angles every Monday
daily funnel audits
real-time offer iteration
instant competitor teardown
This is the “GEM” moment for ecom — the same way Meta’s GEM update punished slow advertisers, Gemini 3 is about to punish slow operators.
If you want to stay relevant in 2025 ecom:
Start using AI as your creative engine
Build systems around it
Scale faster than your competitors can blink
And if you want the exact Gemini prompts I’m using to generate high-performing angles, hooks, scripts, and PDP upgrades:
Connect with me
Comment “GEMINI" and I'll send it over.
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