One of the best gifts I ever got was this hard drive from my mom. Thousands of photos from my childhood to when I graduated high school all scanned into it.
Dominic Fike went on Fallon and played a song that’s 4 years old… from his old EP… (not even from his more recent LP)
We’re in a different era of music marketing.
It’s not about marketing the “newest” music - it’s about marketing the music that’s showing the best momentum.