marthasmith (she/her)

@NYMag Say what you will the fall harvest chopped salad slaps.

On Monday, Gwyneth Paltrow’s Goop Kitchen opened the first of seven planned New York locations. True to its name, the 245 West 46th Street branch of Paltrow’s “clean takeout” brand is a kitchen — with food that’s only available for pickup and delivery. “We are very much not a restaurant,” Paltrow said, noting “we are maximizing revenue per square foot.” @tammieetc was curious. So she headed to the lobby of the Romer Hotel in Hell’s Kitchen to place a day-one order and find out if Goop Kitchen actually has the chops to compete in this city’s extremely competitive delivery market. “Assuming GK can work out its initial logistical issues in the coming weeks — and it was day one; it’s likely it will — the availability of this type of menu could be a boon to a lot of ‘clean eating’ New Yorkers underserved by corner delis and grocery stores in their vicinity,” writes Teclemariam. “On the other hand, there’s nothing underserved about Goop Kitchen’s upcoming locations, heading to neighborhoods like the Upper East Side, Flatiron, and Williamsburg.” Read what she thought of the clean-eating outfit: nymag.visitlink.me/Vcsbcj