Masego Motsogi retweetet

[COMING-UP] As AI becomes more deeply embedded in the creative process, a fundamental question remains: where does human judgement fit in?
In this week’s This or That, Masego Motsogi, Managing Director at M+C Saatchi Abel, weighs in on a choice many marketers are grappling with right now: AI-generated ideas or trusting your gut.
It’s a light question with serious implications for how creativity, leadership, and decision-making will shape the industry in 2026.
📆 16 January 2026
🕘 13:30
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