Moz

@calebknox_19 That's a good point! Metrics tell us what happened, but mood tells us what’s going to happen. Our hope is that by digging into how the machine works, you can spend less time guessing and more time managing client relationships.

@Moz Most miss the point. Google's "thinking" is just pattern matching. Our #1 churn predictor isn't SEO metrics—it's client mood. How does this help read that?

You can’t optimize for AI search if you don't know how Google thinks. 🧠 Tom Capper walks through 10 fan-out categories Google uses to expand a single search query into a full AI Overview. #whiteboardfriday

AI search isn't just for the web giants. Research from @AirOpsHQ shows that 74% of ChatGPT citations go to sites with a Domain Authority under 80. While big brands get the mentions, smaller, high-intent pages are winning the actual citations. The door for mid-authority sites is wide open because success comes down to answering the fan-out queries ChatGPT generates behind the scenes. Are you optimizing for these follow-up questions yet? Read the research mz.cm/4lFQFf9

@antonmccoy Hi Anton! Sorry to hear about this issue, that's not great! Could you please DM us your account email address, or send it over in an email to help@moz.com so we can investigate further, thanks!

Hi there @Moz I'm trying to sign up, however step after I try and create a profile isn't working. If it helps there is a JS error 'Pendo could not be initialized'.

@JiangL77779 @prerender Hi there, sorry to hear that you're having trouble logging in. You might want to clear your browser cache and try again. If you're still stuck please reach out to our help team help@moz.com

@prerender @Moz I can't log in because it shows a 525 error.

Tom Capper leads the search science team at @Moz, one of the longest-standing tools in the SEO space. This week on the podcast, he talks about: - The problem with citations as a KPI - Why you should invest more in digital PR - & OpenAI's decline

Download the digital Whiteboard with all 10 fan-outs from the Moz Blog moz.com/blog/10-fan-ou…

How does Google AI Overview expand a single query? 10 ways, actually. Tom Capper breaks down all 10 fan-out types you need for better prompt research. mz.cm/4djjEUb

Hey there, while building new content on your own site is still important, we do know that LLMs rely on grounding searches for out-of-model responses that prioritize high-authority external platforms (like Wikipedia, LinkedIn, or YouTube), and barnacle SEO is a well-known and effective tactic for influencing these searches. This isn't so much about the links as about being mentioned in these places.

@Moz for out-of-model responses where barnacle seo is listed - does earning links on high-authority pages consistently outperform building new content?

ICYMI: LLMs use both training data and real-time web searches to answer queries. Learn the difference between in-model and out-of-model responses in this popular Whiteboard Friday with Tom Capper.

📋 You've got a notes app full of SEO tool ideas. A bulk keyword checker, a custom crawl dashboard, or SERP tracker that actually works the way you need it to. And every single one is still waiting for the right moment to become real. Here's what's changing: SEO pros are now building and shipping their own tools in a weekend, without writing a single line of code from scratch. @Moz's VP of Revenue Jonathan Berthold put together a step-by-step vibe coding toolkit that walks you through his exact process, from idea to working product: 🔵 Prompts for no-code Python scripts 🔵 A lightweight web app with a secure backend 🔵 An LLM prompting checklist to debug faster No dev skills required. Just your idea and the right prompts. If there's a tool you've been waiting to build, this is the guide that finally makes it happen. 👉 hubs.ly/Q046YJYg0 #SEO #VibeCoding #SEOTools #AITools #SearchMarketing

@bighouseburning @screamingfrog on it!

@screamingfrog @Moz It is, indeed! Jamie or someone at @Moz need to fix the link to her author profile though - it 404s! 🤪

The Dark Side of AI No One Talks About - moz.com/blog/dark-side… on @Moz

The noise surrounding AI search is loud, but the path forward is (perhaps)surprisingly grounded in SEO fundamentals. In her popular Whiteboard Friday, Chima Mmeje shares six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead. Does your 2026 marketing strategy include: - Building entity clusters that cover the full query fan-out - Optimizing for agentic AI and autonomous search - Doubling down on E-E-A-T, with proof Are you feeling validated? Or are you tearing up your 2026 strategy? t.co/gcziOFKZxC

@BrianReagan I'd love to get you through to the right team to support your query, are you able to send details of your account email and a bit more on your query to help@moz.com, thanks!

@Moz Sure, could you just call me? -972-978-9092. - the business is Nimble Restoration services in McKinney Texas

@Moz - good morning Moz team. My wife & I own a social media marketing business & we recently referred one of our clients to purchase a MOZ Local package to build up citations. - the business is Nimble Restoration Services- in McKinney, Tx. Can you take a look?

Is your copywriting sounding a bit...robotic? Learn how to use AI strategically while keeping your voice sharp, human, and engaging. Read the full step-by-step process on the Moz Blog 👇 mz.cm/4usHova

@sixthcitymktg 👏

Our SEO Director Brian just got published on @Moz! 🤩 It covers how you can use AI strategically to help you write content, so you don't wind up sounding overly robotic! Plus, it provides some prompts and workflows you can steal for your own efforts: buff.ly/e3L3pCJ

You won't know how to improve your visibility in LLMs and AI results if you don't understand the difference between in-model and out-of-model responses. #SEO

AI models aren't always just pulling from their training models, they're also searching, depending on the prompt. Understanding the difference between in- and out-of-model responses is the key to influencing AI overviews and LLM answers in real time. Tom Capper explains how it works in this week’s Whiteboard Friday: mz.cm/4csnEkE

Did you miss it? FOMO no more! You can catch up on this hugely popular webinar with Crystal Carter, available now on demand!

@vinniebiu @ziffdavis Hi Vinnie, thanks for bearing with us, our technical team are looking into this and they will be in touch via email. If you have any other concerns please do let us know.

Hey @Moz @ZiffDavis — I've been a loyal customer at $192/mo for 10 years, but just got hit with a $43,000 bill for one month. That’s a 22,000% increase. How does a system not have an automated cap or alert for a spike this size? I've emailed support but need an urgent human review. Ticket 216314