Moz

Hey there, while building new content on your own site is still important, we do know that LLMs rely on grounding searches for out-of-model responses that prioritize high-authority external platforms (like Wikipedia, LinkedIn, or YouTube), and barnacle SEO is a well-known and effective tactic for influencing these searches. This isn't so much about the links as about being mentioned in these places.

@Moz for out-of-model responses where barnacle seo is listed - does earning links on high-authority pages consistently outperform building new content?

ICYMI: LLMs use both training data and real-time web searches to answer queries. Learn the difference between in-model and out-of-model responses in this popular Whiteboard Friday with Tom Capper.

📋 You've got a notes app full of SEO tool ideas. A bulk keyword checker, a custom crawl dashboard, or SERP tracker that actually works the way you need it to. And every single one is still waiting for the right moment to become real. Here's what's changing: SEO pros are now building and shipping their own tools in a weekend, without writing a single line of code from scratch. @Moz's VP of Revenue Jonathan Berthold put together a step-by-step vibe coding toolkit that walks you through his exact process, from idea to working product: 🔵 Prompts for no-code Python scripts 🔵 A lightweight web app with a secure backend 🔵 An LLM prompting checklist to debug faster No dev skills required. Just your idea and the right prompts. If there's a tool you've been waiting to build, this is the guide that finally makes it happen. 👉 hubs.ly/Q046YJYg0 #SEO #VibeCoding #SEOTools #AITools #SearchMarketing

@bighouseburning @screamingfrog on it!

@screamingfrog @Moz It is, indeed! Jamie or someone at @Moz need to fix the link to her author profile though - it 404s! 🤪

The Dark Side of AI No One Talks About - moz.com/blog/dark-side… on @Moz

The noise surrounding AI search is loud, but the path forward is (perhaps)surprisingly grounded in SEO fundamentals. In her popular Whiteboard Friday, Chima Mmeje shares six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead. Does your 2026 marketing strategy include: - Building entity clusters that cover the full query fan-out - Optimizing for agentic AI and autonomous search - Doubling down on E-E-A-T, with proof Are you feeling validated? Or are you tearing up your 2026 strategy? t.co/gcziOFKZxC

@BrianReagan I'd love to get you through to the right team to support your query, are you able to send details of your account email and a bit more on your query to help@moz.com, thanks!

@Moz Sure, could you just call me? -972-978-9092. - the business is Nimble Restoration services in McKinney Texas

@Moz - good morning Moz team. My wife & I own a social media marketing business & we recently referred one of our clients to purchase a MOZ Local package to build up citations. - the business is Nimble Restoration Services- in McKinney, Tx. Can you take a look?

Is your copywriting sounding a bit...robotic? Learn how to use AI strategically while keeping your voice sharp, human, and engaging. Read the full step-by-step process on the Moz Blog 👇 mz.cm/4usHova

@sixthcitymktg 👏

Our SEO Director Brian just got published on @Moz! 🤩 It covers how you can use AI strategically to help you write content, so you don't wind up sounding overly robotic! Plus, it provides some prompts and workflows you can steal for your own efforts: buff.ly/e3L3pCJ

You won't know how to improve your visibility in LLMs and AI results if you don't understand the difference between in-model and out-of-model responses. #SEO

AI models aren't always just pulling from their training models, they're also searching, depending on the prompt. Understanding the difference between in- and out-of-model responses is the key to influencing AI overviews and LLM answers in real time. Tom Capper explains how it works in this week’s Whiteboard Friday: mz.cm/4csnEkE

Did you miss it? FOMO no more! You can catch up on this hugely popular webinar with Crystal Carter, available now on demand!

@vinniebiu @ziffdavis Hi Vinnie, thanks for bearing with us, our technical team are looking into this and they will be in touch via email. If you have any other concerns please do let us know.

Hey @Moz @ZiffDavis — I've been a loyal customer at $192/mo for 10 years, but just got hit with a $43,000 bill for one month. That’s a 22,000% increase. How does a system not have an automated cap or alert for a spike this size? I've emailed support but need an urgent human review. Ticket 216314

@DavidVogelDotCo Hello David, sorry to hear about that! Could you please DM us your account email address and we'll do some digging

@Moz I'm a long-time customer who has been trying for weeks to reach support to get our account Moz Pro back live. Via emails to help@moz.com and voicemails to your AR, with no response. How can we fix this?

The noise surrounding AI search is loud, but the path forward is (perhaps)surprisingly grounded in SEO fundamentals. This week, in her latest Whiteboard Friday, @chimammeje shares six tips for staying on top of SEO in 2026, including how to optimize for agentic AI, build entity clusters, and track LLM metrics to stay ahead. Does your 2026 marketing strategy include: - Building entity clusters that cover the full query fan-out - Optimizing for agentic AI and autonomous search - Doubling down on E-E-A-T, with proof Are you feeling validated? Or are you tearing up your 2026 strategy? moz.com/blog/top-seo-t…

YouTube is now the 2nd most cited domain in Google’s AI Mode 🎥. If video isn't in your 2026 SEO strategy, you're losing massive mindshare. Data proves AI search acts more like a bibliography, that a top-10 list. Read the research on the Moz Blog mz.cm/3OotE44

Off-site SEO strategies are being supercharged for 2026 🏋️‍♂️ "Anyone can publish content on their own site. Anyone can optimize their landing pages. But brands that actively build authority beyond their own website through media coverage, social buzz, community influence, and external signals will be the ones that stand out." - David White How are you balancing off-site and on-site strategies this year? Learn how on the Moz Blog mz.cm/3OitmLW

Is your map pin in the right place? 📍 Google sometimes shifts city boundaries, and if your pin is now "outside" the lines, your rankings will drop. Check this and 4 other hidden reasons your local visibility is dipping: mz.cm/4avuZgE @ownyourserp

@MichaelS4562 Hi there, it's working from our end, could you please try refreshing your browser and giving it another try? If you're still stuck please let us know which link you're having trouble with :)

@Moz your techincal seo audit download isn't working, can you fix it please? Found here: moz.com/seo-audit-chec…

AI citation building is the strategic process of ensuring your brand is referenced in AI-generated answers. In this Whiteboard Friday, Charlie Marchant explains how to move from being "unknown" to a primary source by: - Researching the specific prompts your customers use. - Analyzing the publications and URLs AI platforms frequently cite. - Outreaching for brand mentions in the context that matters most. Is your brand being cited? mz.cm/3NQPih4