nick

@STORUP1 @beehiiv Nice!!!

Looks like I've finally cracked the code for my meta ads. Getting proper CPL/CAC = more new subs again. Probably not reaching 10k in 2025 which has become my biggest, most arbitrary goal. Ha ha @beehiiv

@TJLarkin23 Just started a campaign today doing this after listening to the pod, curious to see the results!

creating a meta ad now specifically to target local businesses owners wanting to advertise in the newsletter have heard of people trying this and failing, but Ashlyn was just on my show explaining that she's getting SMB owners to submit a meta form for under $1 she literally had to turn it off because she couldn't keep up with the leads coming in really hope i have the same problem going to give it a shot on two different areas, and see how it goes

@itsjohnapolinar Ah nice, I’ve been using Instantly for the past bit but it can be a pain sometimes, might have to try that out

@nickplk smartlead!

Stats for my cold email campaign for the local newsletter. 7 positive replies, 3 of which are already closed. If you're not cold emailing for clients...why?

@HoodyAndShorts @beehiiv 🔥🔥

Couple site updates for our @beehiiv pages

@MrJacobEspi @niconley Some people really have zero sense of humor lol

@niconley Some people really did not like it.

post a video of your town. tell people to quit their 9-5s and go into debt to move there. angry locals will show up in the comments. this works 10/10 times, follow for more engagement hacks like this.

@TJLarkin23 How are you outsourcing the production of all your newsletters? Have you hired writers / VAs / using AI? About to start expanding and I’m interested to know how you do it

new local newsletter has been live for 3 days •spent $60 total on meta •537 total subs •85% homeowners (avg home price $700k) already have 24 people say they're interested in real estate: buying/selling & investing so crazy there aren't more RE agents launching these

Have been struggling with sky rocketing cost per subscriber, I’m hoping I just found why. Pro tip, don’t advertise your local newsletter to the whole country😅

Im starting to look into hiring a VA to help create my newsletters. My process is super dialed, I can explain it all in a PDF with very clear instructions. Anyone have experience with this?

@HoodyAndShorts 🔥🔥🔥🔥

Wrapped the books for the first year of local newsletter #1. Net revenue of $53K. Part time. Full time job. Dad. Husband. All that stuff. Just do it. If you’re not then you’re losing money. It’s not passive, but it’s not crazy. 4 more on the way 🚀!

It’s tough out here

How do you handle advertising leads who ask for specific ROI information? The closest I have is a testimonial from a sponsor who saw a good return but didn’t give me exact data

@HoodyAndShorts @TJLarkin23 Great idea. My town has a lot of discussion about bylaws and I like to poll my audience then post the results on IG. Usually lots of comments and good engagement

Listened to @TJLarkin23’s pod on local newsletter polls. We built a daily poll engine using Perplexity’s API — it scrapes trending Reddit Qs about our area and auto-generates 3 poll ideas, sent to Slack. Totally dialed into what locals are actually talking about.

Got this message on my IG post today. Definitely a motivation boost.

@Its_NoahScott @lifeof_scoop Will also be stealing this, thank you @lifeof_scoop

@lifeof_scoop Can confirm that it’s definitely the hardest part. Don’t like to AI this part. Also, stealing this 100%

Believe it or not, the hardest part of my local newsletter is coming up with a fresh intro every day

@NickHageman3 Ive seen this a bit, its hard to tell for sure because the algorithm sways so heavy. I’ve had multiple posts that have only been shown to 1/4 of my following, sometimes local content can only be so engaging lol.

Anyone notice a sharp decrease in their Instagram engagement recently? It’s always been hit or miss for us, but our follower number is growing (38,400+) yet engagement is shrinking. Meanwhile, newsletter engagement stays stable and strong. Even in the dog days of summer. 📈

@TJLarkin23 Been waiting on a new episode

crossed 60k subs this weekend training sales guy this week, hopefully a second later this month first primary advertiser getting tons of qualified leads, and is very happy signed with fourth SMB owner, a realtor, to build out his local newsletter doing a call with a potential 5th in five minutes great episode with @CreatingJas about launching home service biz on back of newsletter just went live feeling good!

@STORUP1 @beehiiv No risk no reward, good luck!

Just quit my very comfy job to go full time on my local newsletter: Can either be the worst or best decision in my life. Excited to see how it plays out! @beehiiv

@itsjohnapolinar 100% my cost has doubled. Put up some new creatives today and yesterday and they have not been performing very well

My meta ads have dropped off a damn cliff this week

@lifeof_scoop How to structure sales calls. Many people hardly know what an email newsletter is, so how do you educate while also getting the value across?

Alright local newsletter folks What are your biggest questions? I'm using these responses to pick topics for upcoming Life of Scoop newsletters so make it count