Spiro Kiousis

Full article: Climate Communication as Statecraft: A Content Analysis of Climate Change Communication from Caribbean Governments and Press #abstract" target="_blank" rel="nofollow noopener">tandfonline.com/doi/full/10.10…

Below is a link to my most recent article on internal agenda building. doi.org/10.1108/JCOM-0…. PurposeOrganizations use a variety of channels to position their strategic content to external and internal stakeholders. Due to modern affordances, stakeholders have greater access to

Thanks to @skiousis for endorsing this research proposal three years ago, which marked the official beginning of my Ph.D. journey! #agendabuilding #Diplomacy

Theoretical and practical implications are discussed.

Based on theoretical frameworks of international agenda building and framing theory, this study examined China’s national image constructed by foreign content creators featured on Chinese state media’s YouTube channels.

Here's the link to my latest publication and abstract on political public relations and public diplomacy. rdcu.be/empa1

China was framed as a country that blended tradition with modernity, actively engaged in global cooperation, excelled in pandemic management, exemplified effective governance, and was often portrayed as a victim of Western media disinformation.

A purposive sample of 140 videos revealed that most of the featured creators are White, male, and from the United Kingdom and the United States.

An exploratory mixed-methods study involving a combination of descriptive statistics and reflexive thematic analysis was conducted to examine the videos featuring foreign content creators from 2021 to 2023.

UFCJC PR Professor and Executive Associate Dean @skiousis was quoted in “The Democratic Party and the Future of Legacy Media” published in the Washington Examiner. The article focuses on the value of alternative media versus legacy media. bit.ly/3OK7PbT

Newest article with @danekiambi & @skiousis is out in #PublicRelations Review looking at the outcomes of #Kenya employing #MediaRelations through a U.S. firm to manage & repair its #NationalImage following post-election violence. #OpenAccess for 50 days: authors.elsevier.com/a/1jOpf_8HQZH-…

Join us #ICA24 on 6/22 to learn about Mediated #PublicDiplomacy & multinational #AgendaBuilding between 🇮🇪, 🇬🇧, & 🇺🇸 during #Biden's trip for the 25th Anniversary of the #GoodFridayAgreement. Credit to our team: @KellyMatush, @skiousis, @SciCommForYou, & Qiuyue (Cho) Li

A study by UFCJC doctoral student @ChelseaEMoss and PR Professor and Executive Associate Dean @skiousis has found that using multiracial families in advertising can promote a positive attitude toward the ad as well as the brand and purchase intention. bit.ly/49QCtZ8

After 5+ years of persistence with multiple journal rejections along the way, my latest article with @oalbishri, @SciCommForYou, & @skiousis is finally out in Journalism Studies! Dynamics of Campaign, Press, and Public Discourse in Electoral Politics doi.org/10.1080/146167…

Executive Associate Dean, @skiousis is one of the co-authors of "Public Relations as a Driver of Social Change." In the chapter, Kiousis and others examine PR's role as a social and cultural practice that generates public engagement. Read more here: jou.ufl.edu/2023/11/28/spi…

"This study serves as a springboard for examining morality's impact on political public relations.” doi.org/10.1108/JCOM-0…

"It can also help achieve organizational goals by managing public image, reputation and expectations. This work expands the literature by taking a pluralist moral psychology approach in assessing the salience and correlation of five moral intuitions" doi.org/10.1108/JCOM-0…

"This study suggests effectively leveraging organizational communications in democracies can support the transfer of object salience, moral attributes and networks to media coverage, public discourse and opponent messaging." doi.org/10.1108/JCOM-0…

"For issues, the Biden campaign prioritized COVID-19 and the economy, while the Trump campaign prioritized the economy and crime. The candidates also had similar moral strategies." doi.org/10.1108/JCOM-0…

"Candidates' issue & moral agendas were correlated & with the media's agenda. The Biden campaign has stronger correlations when it came to connecting with issues, stakeholders and moral intuitions in the media agenda than the Trump campaign." doi.org/10.1108/JCOM-0…