Stuart Logan
4.6K posts

Stuart Logan
@stuartlogan
CEO of @JoinTwine, connecting companies to expert creative/tech freelancers. We also help companies build AI/ML training datasets. 2x founder. @9others host.

We've officially agreed to acquire Eventbrite for $500M! 😍 … and you thought we were done for the year!

at some point you’re gonna see a slow drip pr push from the non ad ai companies trying to warm people up to ads in chat. the conditioning cycle has already begun in some ways. the interesting part is that ads have never actually worked in a chat interface. like, name a single chat product that figured it out. facebook’s been holding the whatsapp/messenger bag for a decade & still can’t monetize them well. this is because chat is deeply intimate. borderline sacred. once a product is living in your linguistic cortex, the ux tolerance goes to zero. any hint of bias or intrusion feels like a parasite. contrast that w/ google, maybe the most elegant business model ever constructed where ads felt native, even helpful, because they were aligned w/ the search intent. ai chat is the opposite because it’s personal. it’s porous. it’s a weirdly confessional interface. stuffing ads into that space is a high wire act. the ads layer for ai is gonna be one of the hardest synthesis problems in the whole stack. you have to nail relevance without feeling manipulative, integrate commerce without violating trust, & somehow keep the model from steering you toward whoever pays. will be fascinating to watch this all play out. i have posted a lot about ads for ai before.












THIS chart is the CLEAREST signal of where the internet is heading. social media time is SHRINKING for the first time in HISTORY, and young people are leading the pullback. Brainrot is OUT. they grew up online, saw the full cycle of social platforms, and learned early that endless scroll doesn’t make you happier or smarter. they’re the LEADING indicator. their parents will follow in 3-5 years. AI slop is the nail in the coffin. every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity. but there’s an upside. every trend creates its anti-trend. attention is shifting back to things that feel real, slow, and intentional. people are paying for spaces that make them feel grounded, informed, and connected again. the next $100M+ companies will engineer density, trust, and time well spent. they’ll build containers for meaning, then use AI to keep them organized, not optimized. the internet’s oldest assumption that more engagement equals more value is breaking. the white space i think is... • "slow media" formats: weekly briefs, serialized content etc • private groups that operate like clubs with applications and rituals • provenance and identity layers that verify real creators and sources • brands with offline gravity like real events, real belonging • curated directories and vetted marketplaces • paid memberships that deliver depth • note: we share business ideas around this on @ideabrowser • IRL anything - dinners, meetups, shared experiences young people are abandoning social media faster than their parents are discovering it. If you understand what that means, that's a big deal. i can't stop thinking about this FT/GWI chart. brainrot is OUT. meaning is IN.







