mattibauer

@ashvinmelwani We had exactly the same, after around 10k of spend, cpm's went down more than 60%!

Have a brand that I am consulting that just launched. Very solid funnel stats however CPMs and CPCs are EXTREMELY High. Talking $300+ CPMs and $10 CPCs however once people get to the site, they convert super well. We've tested new ads, new copy, new angles, new landing pages etc. Where else would you look to diagnose high cost of traffic?

@rfvivas @Brian_P_Kelly @AxonAdsManager Done. Hopefully that i am getting access soon 😎 Can you help me get onboarded on Applovin?

@themattibauer @Brian_P_Kelly @AxonAdsManager Click into the blog and there's a link to apply! You will be granted access in the next couple of weeks.

> be more like @Brian_P_Kelly > former hr leader. zero engineering experience. zero coding. zero pedigree. > built a 1-click UGC video ad generator on @AxonAdsManager that can make ads you can run anywhere. > didn’t ask for permission. just got it done. axon.ai/en/blog/genera…

@aryehMaxx @AxonAdsManager Let's get it tasted 👌🏼

What separates smaller brands from bigger brands? It’s a question I get all the time and the answer is surprisingly consistent: Small brands lean too hard on one ad channel. Big brands don’t. That’s why I’m excited to announce a new partnership with @AxonAdsManager. Axon is quickly becoming a real performance channel for DTC, and we’re making it easy to test. New advertisers get $1,000 in ad credit, issued within 24 hours of launching their first campaign - directly in your dashboard. If you’re thinking about diversification, this is a low-friction way to get started.

@marcfriedrich What about she wearing heels?

Absolute wild! Did they use a actor for Joe Biden? First the auto pen now a double?

@Cobratate @Cernovich That's insanity

@Cernovich Illiquid outside of Dubai. Can’t sell physical without getting raped 20% margin anywhere in the west. Still paper money unless you hold bars. Bars 80 bucks max for normal person. But still good return.

100 dollar silver. Crazy.

@paulhan_23 Why not shopify payments or Stripe?

What’s the best payment processor for MRR stores? No black hat bullshit.

@avia_chen Dm

The Disputifier situation is unfortunate and I really hope it has been contained and not many merchants were harmed. If you need any help switching our team is all hands on deck. We’ll match (or beat) your current pricing and transfer your alerts swiftly. Comment/DM for help.

@marclou What about capetown?

Why I'm leaving Bali after 6 years: - Far from everything - Not cheap anymore - Air is polluted - Food chain is polluted - Ocean is polluted - Not walkable - Too hot all year - Wife gets catcalled often I want mild weather, walkable areas, organic shops, clean air, tax-friendly, and young vibes. It's a utopia, of course, but I'll choose the place that ticks the most boxes.

@GoingParabolic don't you pay vat on those?

I just bought 14 metric tons of silver. I’m buying more.

@y_loponom @marcfriedrich Die waren bei 75/58

@themattibauer @marcfriedrich Bei Verkauf werden die Steuern quasi wieder zurück gezahlt, nur nicht ausgewiesen. Vergleich einfach mal die An/Verkaufspreise diverser Händler…

Gold und Silber sind immer noch billig! Ja, du liest richtig. In den nächsten Jahren werden wir Kurse sehen von >$10k und bei Silber >$100

@mannybarbas_ Metrics 💪🏼

built a spreadsheet that’s saved brands $2.4m in wasted ad spend it tracks the 8 metrics meta actually cares about not the 97 vanity metrics in ads manager what it shows you • true incremental ROAS (not platform BS) • creative fatigue score (exact kill points) • audience saturation before CPMs explode • attribution decay (where meta steals credit) 4 mins to set up. auto-updates from your pixel one furniture brand found 40% of “winning” ads were losing money cut them → reallocated spend → MER went 2.1 → 3.8 in 19 days if you’re spending $20k+/mo on meta without this you’re donating to zuckerberg COMMENT “METRICS” and I’ll DM it to you (must be following, sending manually)

@Wisdom_HQ Tina, Tamara..

@Shopify Why are you guys down on CM?

Cyber Monday: Black Friday’s victory lap

@scotttatwood how the fuck..

Shopify being down on Cyber Monday is incredibly unfortunate timing

@jforjacob did you ever had issues with chargebacks due to subscription orders?

A new brand we started in June just crossed 100,000 orders today Subscription based, no funding, no debt, profitable and hitting 7 figures per month So how did we do it? I hear all the time you need a lot of money to start a subscription based brand. "prepare to be unprofitable for months until repeat revenue compounds" At my core, I'm a retard and I like it when things are super simple I haven't done any financial projections, borrowed money to fund growth or anything like that. I literally started this with a purchase order of 250pcs and a $100 per day ad budget Here is the retard proof formula to starting a subscription focused brand if you don't want to float losses, borrow money, take on investment or spend hours in google sheets making projections and financial models etc Pre-requisites: - Fulfil form China in the beginning. Non negotiable IMO if you want to follow the same playbook. Will keep your costs minimal and with super fast lead times it lets you be very reactive to performance and scaling budgets etc without having to place large PO's or make projections with no data - Do not enable subscriptions when starting. Adding subscriptions will always lower your conversion rate. In the beginning getting more conversions, more data, more traffic etc is far more valuable as you have limited budget. This will allow you to test offers, creatives etc faster as you'll be able to raise ad budgets faster Ok lets go At the start test offers to find something that lets you be first order profitable. For us this took around 1 week at a $100 a day budget Then we started scaling making sure to maintain healthy margins We scaled to around $1k per day and then introduced subscriptions. CVR rate lowered but take rate was high and we were still profitable first order Once our first rebills started hitting we then raised budgets and scaled at break even on ads. Profits were driven by the repeat revenue Those first re-bills won't be anything crazy which is why we didn't go below break even on front end as I didn't want to risk getting caught with my pants down. Continue to scale at breakeven and let subs compound. This will add up quick and your margins should be very high going into second month of re-bills (we were averaging 45% net Then once month 3 re-bills hit and we had some decent LTV data and cash in the bank we raised ad budgets and started scaling ads at a loss now knowing what CAC we could afford based on that data and the cash we had i That's it. Nothing complicated, no fancy financial models needed Just stay profitable first order in the beginning When first re-bills start hitting, scale at breakeven. Collect profits from repeat rev Once you have 3 month LTV data scale ads at a loss if your data allows it This allowed us to never be in debt, always have money to fund inventory and scale Worth mentioning we also were able to fund this growth while having 25% hold on PayPal If you think you need to take on debt or raise money, sorry but it's a skill issue I am terrible at maths and probably one of the most financially illiterate people you will ever meet in ecom, which is why I like to break things down to their most simple form If I can do this, anyone can

@ecommmoose time

I scaled my brands to multi-millions/mo. The real bottleneck isn’t ads or product.. It’s how YOU spend YOUR time. I broke down the system I use to 10x my weekly output as a CEO Using nothing but a pen + paper. Like + RT + comment “time” (must follow) and I’ll DM the video

@hoss_crypto Gym.. 😎

@herrmanndigital How much spent does it hold?

In Meta do this: Flex ads. Take top 5-10 best performing ads L60. Build a new ASC. One ad per top landing page. Scale Best performing thing over and over and over.