Thread & Fable

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Thread & Fable

Thread & Fable

@threadandfable

Marketing & Communications consultancy and youth marketing insights, founded by @rebecca7roberts working in sport, education, charity sectors and beyond.

United Kingdom Beigetreten Ocak 2017
1.2K Folgt663 Follower
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Thread & Fable
Thread & Fable@threadandfable·
Engaging Youth 2022 is out - you can read and download it here. A summary of some of the key research and reports about children and young people's experience growing up in the UK and how that can inform your marketing and communications going into 2023. threadandfable.com/engagingyouth2…
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The Hear It Podcast
The Hear It Podcast@Hearitpodcast·
Are aesthetics important to Gen Z when it comes to brands? According to recent insight from @wearepion they are a huge consideration, alongside tone of voice. We get into it in the latest episode link.chtbl.com/hearitpodcasts…
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Thread & Fable
Thread & Fable@threadandfable·
Season 5 of @Hearitpodcast launches today and it dives into the Digital News Report 2024 from Reuters and why journalism must continue to evolve in order to engage youth audiences. The risks of social-first journeys are no small thing either
Rebecca Roberts@rebecca7roberts

Latest episode of @Hearitpodcast is out and we hear from @nicnewman from @risj_oxford about some of the challenges to social-first news journeys when it comes to trust, misinformation and democracy. link.chtbl.com/hearitpodcasts…

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Rebecca Roberts
Rebecca Roberts@rebecca7roberts·
Videographer talent - get in touch 👌
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Rebecca Roberts
Rebecca Roberts@rebecca7roberts·
It’s finally out! Lots of desk research, industry interviews and some new youth insight to finish off. Hope it’s useful!!
Chartered Institute of Public Relations@CIPR_Global

New research by @rebecca7roberts funded by the CIPR Research Fund, reveals how Gen Z’s ‘social first’ news journey is reshaping news consumption. News outlets have a choice; innovate or risk declining relevance. Find out more and download the report: bit.ly/42RuDN9

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Rebecca Roberts
Rebecca Roberts@rebecca7roberts·
“So basically, you sign up for @threadandfable engaging youth weekly Friday mailer and you get the articles, research updates and stuff going on with youth audiences” Sign up at threadandfable.com
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The Hear It Podcast
The Hear It Podcast@Hearitpodcast·
We welcome Rodney Hinds, Sports Editor of @TheVoiceNews onto the latest episode. We talk about the Black British Voices projectand how what happens on the pitch in sport, can have significant impact in wider society. link.chtbl.com/hearitpodcasts…
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Thread & Fable
Thread & Fable@threadandfable·
Excellent episode - accessible and inclusive comms doesn't have to be hard. Also love Sarah's comment about just trying things, failing and learning. Great episode thank you Sarah link.chtbl.com/hearitpodcasts…
The Hear It Podcast@Hearitpodcast

We've been trying to find a date to record with @SarahBFraser and it's finally happened. A great conversation about how we can embed accessible and inclusive communications within our work. Some great resources from @AllForActivity link.chtbl.com/hearitpodcasts…

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The Hear It Podcast
The Hear It Podcast@Hearitpodcast·
We're talking all things Further Education; a challenging product offering, policy changes, diverse audience and ever changing landscape. How do we market the FE offer? Hear @BenVerinder share some valuable insights podcasts.apple.com/gb/podcast/ben…
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@NeonCaffeine_ @Hearitpodcast @wearepion @nicnewman @rebecca7roberts @TheVoiceNews @SarahBFraser @AllForActivity