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Today's tips for Friday, March 20. * Walmart’s Sparky shopping assistant logs in to ChatGPT. * LLM developments: OpenAI’s super app; Google designs with AI; Microsoft image model. * Google updates Universal Commerce Protocol (UCP). * Meta AI tackles content moderation — an extension of customer service? * Meta engineers discuss their ads ranking agent, REA. * Alibaba chatbot ads may not be “viable”, says analyst. * Cloudflare crawling still raising publisher eyebrows. * Publicis-Trade Desk opinions swirl. * Event: Agentic Audiences at IAB Tech Lab. * More: AI personalization in focus; Future's data training; AI Mode ads; Attain reports; Pinterest and AI.

Today's tipsheet interview for Thursday, March 19... Rill Data CEO Michael Driscoll spoke to tipsheet yesterday about AI and his agentic analytics company. Topics included: * Mr. Driscoll spoke to tipsheet about Rill Data yesterday, including: * Rill Data’s origin story at Snap * What Rill can do for advertising and marketing * The transition to solutions for humans and agents * Plugging into large language models (LLMs). * Observability’s role in advertising today * What is Conversational BI? * MCP for Conversational BI * Are APIs going away? * The reasoning behind ‘local-first’ analytics * AI and ‘local versus cloud’ * The state of mediation in today’s ad ecosystem * Agent-to-agent future at scale — when? Read: tipsheet.ai/technology/ril…

Today's tips for Wednesday, March 18. * PubMatic’s agentic campaign case study. * LLM developments: Mistral's Forge; Copilot's leadership changes; Perplexity back on Amazon. * The Trade Desk and Publicis face-off as AI gets some blame. * The Trade Desk CEO Jeff Green responds. * Google’s Personal Intelligence expands. Will there be ads? * Mediaocean’s Prisma is a “blueprint for agentic ads,” argues Ramsey McGrory. * Yahoo DSP GM discusses ‘power worker’ benefits of agentic AI. * GEO integrated into commerce platform Fermat. * More ad tech for OpenAI? Analyst Karsten Weide sees potential. * Chartbeat data says small publisher search referrals are crashing. * More: Criteo's Commerce & AI report; Eric Seufert on AI value reallocation; 5 critical 'fits' for AI startups; Jason Fairchild on LLMs, publishers; Amazon CEO sees AI doubling AWS sales projections. Read: tipsheet.ai/news/pubmatic-…

Today's tips for Tuesday, March 17. * Manus launches ‘My Computer’ - the ‘local’ future for Meta (and ads)? * LLM developments: OpenAI biz dev; Adobe and Nvidia; Nvidia sales. * The “I am building” trend. * Context Handover Model, according to Albertsons GVP Jahin Pahuja. * LinkedIn turns to LLMs for its feed. * Yahoo CEO on chatbots, open web publisher success. * CTV startup Adgentic fights ‘silent retargeting’. * Ad measurement for LLMs is next, according to Pixalate GTM exec. * ID5's ‘Identity in an Agentic World’. * Partnership: White-labeling chatbots. * Seedtag adds demand-side executive. * More: Instacart and Trade Desk; CAPIs and TV; CMOs future; Index on measuring streaming; OOH moves down the funnel. Read: tipsheet.ai/news/manus-met…

Today's tips for Monday, March 16. * Adweek discovered the existence of a ChatGPT ad manager. * LLM developments: Figma and HubSpot CEOs on AI Agent risks; Morgan Stanley on AI as 'macro'; AWS and Cerebras partner. * ChatGPT enters ‘The Smile Curve’. * Event: Amazon Ads presents at Nvidia GTC today. * Google Merchant Center pilot simplifies agency workflow. * The ‘agentic commerce’ pillar, according to Pacvue’s Melissa Burdick. * Analyst Andrew Lipsman on ‘black boxes’ and incrementality. * Video: Meta’s Josh Newman on incremental attribution. * NBCU creating more in-app ad inventory with AI’s help. * What’s the diff? SEO’s transition to AI Search. * The Trade Desk CEO on AI, programmatic at Marketecture Live. * MMM firm Mutinex announces new hires. * More: On Google and Shopify's AI shopping 'sprint'; Podcast on User IDs; AI creative; How UberEats ranks ads. Read: tipsheet.ai/news/chatgpt-a…

This week on the Mobile Dev Memo podcast, I interview Criteo’s CEO about the company’s RecSys system for retail use cases, its Criteo GO automation platform, and its recently-announced partnership with OpenAI. mobiledevmemo.com/podcast-recsys…

Today's tips for Friday, March 13. * Gemini chatbot ads possible, says Google SVP Nick Fox. * LLM developments: Anthropic's Claude makes visuals; Copilot Health; Gemini influencing Maps. * Ad platform Viant’s earnings: Beyond the walled gardens. * Publicis tucks in creative analytics startup, AdgeAI. * Olyzon and Mediaocean’s Innovid target CTV. * CDN Cloudflare has a crawler — the sell-side hates it. * Research: Citation trends in LLMs. * Optable & PubMatic’s AdCP partnership. * Taboola CEO talks up chatbot ad network, DeeperDive. * Marketecture Live “AI” takeaways. * More: U of Digital's AI Literacy Alliance; Fate of 'AI Multiplier'; WSJ discusses new AI; Snowflake's Buchheim on ad tech stack; DPG Media launches agent. Read: tipsheet.ai/news/gemini-ad…

Today's tips for Thursday, March 12. * New prompt capabilities for Amazon Ads, Rufus. * LLM developments: OpenAI to add Sora Video to ChatGPT; The Anthropic Institute; Perplexity's OpenClaw. * CEO Michael Komasinski unpacks Criteo, RecSys on Mobile Dev Memo. * Automation evolution: Manus works at Meta. * Screenshot: Recos for Meta’s Advantage+. * ‘Capex intensity’ surging, says New Street’s Dan Salmon. * Profound’s GEO event includes OpenAI. * AI for cross-channel creative. * More help wanted at OpenAI. * Opinion: AdCP and Real-Time Bidding by Rio Longacre, Credera. * More: Trade Desk CEO talks AI, Claude; Performance Max and CTV; CMO's on AI; Agentic AI and programmatic ads; Agents and martech seat model. Read: tipsheet.ai/news/amazon-sh…

Today's tips for Wednesday, March 11. * Amazon stops Perplexity’s crawling — partnership next? * Meta hires Moltbook creators; Amazon launches Health AI agent; Microsoft on Copilot for Health. * IAB Tech Lab is ready for comments on value exchange protocol, CoMP. * Criteo announces ads are “live” on ChatGPT. * Research: AppLovin explores mobile gaming consumer, eCommerce. * MadConnect aims to connect your agents. * ‘Ads in chatbots’ reviewed — WSJ. * Data point: Yahoo DSP’s pitch for CTV. * Opinion: Publishers’ hesitation regarding agentic advertising. * People moves: Ellipse and MNTN hire sales leaders. * More: Google Ads’ AI voiceovers; Meta's new location fees; Perion's AI Agent for TikTok; NBCU talks Olympics, AI; and Smartly expands. Read: tipsheet.ai/news/amazon-cr…

Today's tips for Tuesday, March 10. * Gokul Rajaram leaves The Trade Desk’s board. * LLM developments: OpenAI acquires security testing startup; Microsoft launches Copilot Cowork; Aaron Levie on 'billions of agents.' * Agentic workflow startup Mega gets $11.5 million in funding. * Perplexity storms back into ads, says CEO Aravind Srinivas. * AdExchanger explains Model Context Protocol (MCP). * Stats for ‘ads in a chabot’. * Gartner: The risk with agency AI platforms. * eMarketer: The merger of AI and traditional search. * IAB Tech Lab product leader concerned about privacy, agentic AI. * Protecting retail media’s search ad revenue. * People moves: Fluency and agency Acadia hire execs. * More: Seedtag revenues; RevContent, Mula partner; Amazon’s Fire TV and ads; Regarding Netflix's CAPI; Reviewing OpenTTD benefits. Read: tipsheet.ai/news/agentic-w…

Today's tips for Tuesday, March 10. * Agentic workflow startup Mega gets $11.5 million in funding. * LLM developments: OpenAI acquires security testing startup; Microsoft launches Copilot Cowork; Aaron Levie on 'billions of agents.' * AdExchanger explains Model Context Protocol (MCP). * Agencies testing facial recognition and AI in a new partnership. * Stats for ‘ads in a chabot’. * Gartner: The risk with agency AI platforms. * eMarketer: The merger of AI and traditional search. * IAB Tech Lab product leader concerned about privacy, agentic AI. * Protecting retail media’s search ad revenue. * “AI slop burger” with DoubleVerify CEO Mark Zagorski. * People moves: Agency Acadia hires a new head of growth. * More: Seedtag revenues; RevContent, Mula partner; Amazon’s Fire TV and ads; Regarding Netflix's CAPI; Reviewing OpenTTD benefits. Read: tipsheet.ai/news/agentic-w…

Today's tips for Monday, March 9. * CEO Jeff Green lays out vision on The Trade Desk’s future. * LLM developments: OpenAI on security: Sequoia on services; Anthropic on Firefox security. * Google VP Liz Reid on Search’s future. * Four AI takeaways: Morgan Stanley conference in SF. * LiveRamp’s agentic plan unfolded at its RampUp conference. * Thought leadership on generative engine optimization (GEO). * Analyzing agentic commerce opportunity. * Meta’s Manus and the implications of its annual letter. * Former TTD-er on Amazon MCP integration. * ‘Why the OpenAI-Criteo partnership is interesting.’ * People moves: Rill Data, A+E Global Media hire executives. * More: Axel Springer acquires Telegraph; Paul Graham on brands; YouTube leader on measurement; NBCU integrates HyphaMetrics; AppLovin's Axon automates creative. Read: tipsheet.ai/news/the-trade…

Today's tips for Friday, March 6. * The Trade Desk and ChatGPT ad rumors. * OpenAI intros GPT‑5.4, discusses GPT-5.4 Thinking; Anthropic to track labor market. * Jeff Green, CEO of The Trade Desk, teases announcement for today. * Reaction: OpenAI changes checkout strategy, abandons affiliate marketing. * GEO, AEO tips and tricks. * AI ad platform allegedly defaults, according to an X influencer. * Ramp data shows hot AEO vendors. * Criteo’s ChatGPT ads pitch. * WPP Media elevates Nancy Hall to U.S. CEO. * AI ad platform Moloco’s IPO, new comms hire. * More: Microsoft and AI Commerce; AI Max study; TransUnion's AI-driven intel; Comscore and Yahoo DSP partner; AI and mega-mergers. Read: tipsheet.ai/news/the-trade…

Today's tips for Thursday, March 5. * IAB Tech Lab launches Agent Registry. * LLM developments: Stratechery analyst Ben Thompson on Nvidia and AI’s three inflection points. * Agencies vibe coding generative engine optimization (GEO) solutions. * Opinion: ‘NATO for news’ and AI monetization. * What marketers are doing with AI today, according to Business Insider. * Amazon DSP and Yahoo DSP bring more targeting to Netflix. * Dstillery targeting workflow with agentic interfaces. * Products and partnerships: Smoot unveils Sift agent; The Trade Desk's new Kokai workflows; Chalice and Experian. * People moves: New executives at Havas Media, Spectrum Reach, Seedtag. * More: Deloitte's 2026 Media/Entertainment Outlook; Analyst Andrew Lipsman on the “collapsible funnel”; Fraudsters and AI slop; AI research; Onetag and Aryel. Read: tipsheet.ai/news/iabtechla…

Today's tips for Wednesday, March 4. * Amazon explores chatbot ad network. * LLM developments: Gemini 3.1 Flash-Lite; an AI Evangelist at Colgate-Palmolive; Perplexity v. News Corp. * AI tokens to transform marketing currency. * ChatGPT prompt: When do marketers start their ad buying with tokens? * Industry responds to Criteo’s OpenAI ads partnership. * Meta on the move: Measurement; AI licensing; Retail Media tools. * eMarketer on the walled gardens’ share of media buys today. * Incrementality and AI — from tvScientific CEO Jason Fairchild. * The Trade Desk launches OpenTTD. * Contextual ad startup Classify calculating bot traffic. * More: CloudX update; LLM prompts media buyers use; Eric Seufert on LLMs and ads ranking; Genius Sports, Magnite partner; Ad adjacency study. Read: tipsheet.ai/news/amazon-ad…

Today's tips for Tuesday, March 3. * Criteo: Chatbots are conversion machines; joins ChatGPT ads pilot. * LLM developments: Alibaba vs. OpenAI; Reflection AI funding; AI & Work Relationships. * Six generative engine optimization (GEO) startups in focus. * Microsoft AI leader advocates for WebMCP. * Smartly, Amazon DSP partner on interoperable creative and AI. * Agency holding company Stagwell adds AI ‘visibility’ for agencies. * Thought leadership: AdTech Reckoning; Binary audience decisions and AI; and the 'principal problem'. * AI and The Trade Desk reviewed by Wall Street analysts. * People moves: A former Yahoo ad executive joins a data center metrics firm; a FreeWheel executive boomerangs back. * More: AI marketing agency success; CT and GEO; Opinion on marketing, AI; Gracenote's bet on AI. Read: tipsheet.ai/news/chatbots-…

Today's tips for Monday, March 2. * Google gets AI landing page takeover patent. * LLM developments: OpenAI's new investors; Accenture and Mistral; Perplexity in Samsung’s Android phones. * Amazon’s AI crawler strategy is showing impact. What’s next? * About that SaaSpocalypse — Gokul Rajaram. * Dan Salmon reviews Amazon, OpenAI partnership implications. * Down under, a sighting of Google’s UCP in action. * Agency trends: Outcomes, rebates and AI-first execs. * Momentum for Meta’s Manus on the Marketecture podcast. * In the weeds: AEO and keyword strategy. * More: PubMatic's Agentic AI; Podcast ads; Microsoft Copilot’s ad structure; The word ‘agency’. Read: tipsheet.ai/news/ai-landin…

Today's tips for Friday, February 27. * WPP: ‘AI-enabled’ strategy targets 2028; discards holding co. model. * LLM developments: Nano Banana 2 update; Anthropic’s Claude gets own Substack; Agents leap forward, says Andrej Karpathy. * Freestar wants to orchestrate publisher AI monetization. * Meta’s Manus (1): Workflow use case. * Meta’s Manus (2): Assistants versus autonomy. * WebMCP and UCP need Salesforce, says SVP Martin Kihn. * IAB TechLab CEO Anthony Katsur clarifies agentic initiatives. * Earnings reports: PubMatic and DoubleVerify. * UK publishers unite for AI content monetization standards. * People moves: inPowered AI hires new SVP of Sales. * More: Scope3’s CEO on programmatic; AdCP event in NYC; AppLovin’s Discovery Campaigns; Google AI Max update; Meta AI ad headaches Read: tipsheet.ai/news/wpp-eleva…

Today's tips for Thursday, February 26. * Taboola updates on chatbot ad network, platform automation. * LLM developments: Perplexity Computer; Gemini handling workflow on Android; Anthropic acquires Vercept. * WPP and Adobe pitch partnership for "proprietary” AI. * Apple’s lurking AI revenue strategy, according to analyst Eric Seufert. * Earnings reports for The Trade Desk and Magnite. * Scraping video data — especially YouTube — is helping chatbots. * IAS Agent ‘beta’ is driving workflow, says CEO Lisa Utzschneider. * Marketecture's Ari Paparo talks ‘Upselling the agent’ and WebMCP. * More survey data and automating the CMO function. * With content creators, Agentio is scaling opportunity for brands. * More: AdCP flow diagram; MNTN’s Mark Douglas speaks; GenAI 'takes'; AI and publishing; Amazon's Creative Agent launches in UK, Europe. Read: tipsheet.ai/news/chatbot-a…