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The Telegraph just published a deep dive on how UK bookmakers hunt down profitable bettors.
The numbers are stark. Caan Berry used to make £7,000 with a Bet365 account before being closed. Today a new account gets shut down at £200. Dave McNeill has been through 50+ accounts with Bet365 since 2012.
But here's the thing, this is not new and sharps have always adapted and navigated it.
Getting limited on soft books is a badge of honor, not a dead end. It means you're doing it right.
The real edge isn't about lasting forever on one account. It's about extracting maximum value before the books catch up, then moving on. That's the staircase: soft books, reserve accounts, exchanges, prediction markets.
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