Aram

The amount of pain you're able to tolerate is equivalent to the amount of success you're able to accept. So, love the pain.

Life is war, but it’s won with love.

If you're in demand gen, media buying, or B2B growth, I want to talk. We’re launching Advertising 150 to track what’s working and help marketers buy smarter. → Weekly brief → Podcast convos → Real community DM “connect” and I’ll follow up. Let’s get to work.

The best leads? They came from peers, not pixels. At our best events, clients would swap intros over drinks. That’s when the magic happened. So now we’re building that into the platform—letting clients exchange leads, not just impressions.

After 7 years selling B2B ads—from newsletters to events—I’m launching something new: Advertising 150: a research-driven brief, podcast, and event series to decode what’s actually working in B2B marketing. But first: 5 hard-won truths.

Check out my latest article: 4 Observations From 7 Years Selling B2B Ads (Announcing Ad 150 Newsletter Launch ) linkedin.com/pulse/4-observ… via @LinkedIn

Lesson #11: There’s no such thing as aiming too high—only lessons in how to aim better. Lesson #12: If you get better, it wasn’t a loss. Lesson #13: It’s okay to shift paths. Especially when you’re walking back with experience you didn’t have before.

After 4 years as an independent PE sponsor, I stepped back. Not because I lost belief—but because I gained perspective. Now, I’m building again. I’ve launched 150 Media, grown a team of 6, and run a media business serving the M&A world I used to chase.

From $3M Wins to $100M Misses: 14 Lessons from Punching Up in Private Equity A thread for anyone building, buying, or swinging big.