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Armored Fresh launches PIILK, a protein drink with 30g protein and 7 ingredients. 💪 Made with fermented non-GMO yeast protein and no emulsifiers or artificial sweeteners. bevnet.com/pr/2026/03/20/…

Sipwell Wine Co. expands its full canned wine portfolio at 100+ Albertsons, Vons and Pavilions stores in Southern California, adding Rock Steady Sparkling Rosé and Go Getter Chilled Red alongside Tiny Victories. 🍷✨ bevnet.com/pr/2026/03/20/…

Electrolit returns as official hydration sponsor of EDC Las Vegas 2026 and presenting sponsor of the Discovery Project DJ/Producer Competition, spotlighting emerging talent. 🎧⚡💧 bevnet.com/pr/2026/03/19/… #EDCLV #Electrolit

Paulaner reports 23.8% growth in China in 2025, its fastest-growing export market, and targets the No. 1 spot within 2–3 years as F1 returns to Shanghai. The brewer is leveraging its Audi F1 team partnership to reach younger Chinese consumers. 🍺🏎️🇨🇳 bevnet.com/pr/2026/03/19/…

Good Boy Vodka seeks a Vice President of Sales to lead growth across the Southeast U.S. 🍸 Focus: distributor partnerships, retail expansion, team leadership, and brand building in key Southern markets. bevnet.com/jobs/62764-vic… #BeverageJobs #SalesLeadership #SpiritsIndustry

Vital Premium Hard Seltzer debuts in Nashville with sugar cane alcohol, real fruit juice, electrolytes, 5% ABV, 100 calories, 1g sugar, and four tropical flavors as RTD sales reach $13.9B in the US. bevnet.com/pr/2026/03/19/…

Craftwell Cocktails debuts Craftwell Smash, a new 7% ABV line of fruit-forward RTD cocktails in 12 oz slim cans. 🍹 Featuring Agave Lime, Mango Lemon and Marionberry, the lineup rolls out across OR, WA, ID, CO, CA & MT. 🍋🍓 bevnet.com/pr/2026/03/19/…

🥃 Jake Norris, founding distiller of Stranahan’s and Laws Whiskey House, unveils The Curated Barrel Project, a specialty barrel-finished bourbon series ahead of his new Arvada distillery. First release drops April 2. bevnet.com/pr/2026/03/19/…

Carbliss is rolling out a 19.2 oz malt-based tallboy across 7 Midwest states, aiming to expand access in c-stores and tap beer distribution. The move follows strong growth, with sales up 42.5% in early March. 🍹📈 bevnet.com/spirits/2026/c…

Tractor Beverage Co. wins four 2026 FABI Awards for its Organic Craft Haymaker RTD line, with Citrus Ginger earning “FABI Favorite.” 🍎🏆 The apple cider vinegar-based lineup debuted in foodservice in February. bevnet.com/pr/2026/03/19/…

Fun Times Soda Pop is expanding DSD in Chicago and NYC, aiming to bridge legacy CSDs and functional sodas with cane sugar, no artificial dyes and nostalgic flavors. The brand is also building on Amazon and eyeing outside funding. 🥤📈 bevnet.com/news/2026/fun-…

Uncle Nearest’s Chapter 11 filings were dismissed less than 48 hours after submission, with a judge ruling founder Fawn Weaver lacked authority under an existing receivership. Control returns to the court-appointed receiver as legal stakes rise. ⚖️🥃 bevnet.com/spirits/2026/u…

Armored Fresh launches PIILK, a clean-label RTD protein drink with 30g protein and just 7 ingredients 💪🥛 Powered by fermented, non-GMO yeast protein, it contains no emulsifiers, carrageenan or artificial sweeteners. Debuts D2C in the U.S. bevnet.com/pr/2026/03/19/…

JelSert is leaning into functional powders as it marks 100 years, partnering with Dunkin’ on powdered Refreshers and expanding Pure Kick with alkaline and high-sodium mixes. The Dunkin’ launch drove 16M+ TikTok views and rapid Amazon gains. ⚡🥤📈 bevnet.com/news/2026/jels…

UNBRIDLED SPIRIT дебuts Kentucky Straight Bourbon positioned as “the champagne of bourbon™,” reframing the spirit for celebrations. Founded by Kentucky native India Robinson, the $59.99 bottle launches DTC. 🥃🎉 bevnet.com/pr/2026/03/19/…

Cooper & Thief Cellarmasters teams with Larceny Bourbon on a limited-release Napa Valley Red Blend finished in wheated bourbon barrels 🥃🍷 The Malbec-led 2023 blend rolls out nationwide at $34.99 and has earned 93 points from The Tasting Panel. bevnet.com/pr/2026/03/19/…

Review: ESSPO’s new espresso sodas deliver 120 mg caffeine with 45 calories, led by a standout Zesty Lemon 🍋☕️. Plus, Nguyen Coffee Supply adds cinnamon to its coconut latte for a smooth, lightly spiced twist 🥥 bevnet.com/news/2026/revi…

The Original Southside becomes the first RTD cocktail to earn The Detox Project’s Glyphosate Residue Free certification, verifying the finished product tests below detectable levels of the herbicide. 🍸✅🌿 bevnet.com/pr/2026/03/19/… #RTD #CleanLabel

Health-Ade taps Lindsay Lohan to star in new campaign aimed at broadening kombucha’s mainstream appeal 🍎🥤 The push leans into Millennial nostalgia as the No. 2 brand grows in a declining category. bevnet.com/news/2026/heal…

Prohibition Spirits seeks a California Sales Manager to lead an LA launch for a premium mezcal-based RTD brand, driving nightlife, hospitality and account growth across key neighborhoods 🍸🌴 bevnet.com/jobs/62763-cal… #Spirits #RTD #BeverageIndustry