The Challenger Project

👀 'Challengers to Watch 2023' is out now! @eatbigfish identify twenty rising challengers from around the world and explore the trends, opportunities and threats to the status quo they represent. Download the report for free here: eatbigfish.com/thinking/chall…

‘We need to move to a new paradigm of consumption, based on sharing, not shopping’: Iona Carter, Chief Brand Officer, Olio thechallengerproject.com/blog/2023/olio…

👀 'Challengers to Watch 2023' is out now! @eatbigfish identify twenty rising challengers from around the world and explore the trends, opportunities and threats to the status quo they represent. Download the report for free here: eatbigfish.com/thinking/chall…

From Absolut to Polestar. We interview @mcsaatchisthlm's Niclas Norström about 70 years of global Swedish challenger brands. thechallengerproject.com/blog/2022/70-y…

Check out our latest interview with @folxhealth CEO Liana Douillet Guzmán to learn how Folx is challenging incumbent healthcare and the advocacy it does outside of healthcare for the LGBTQ+ community. thechallengerproject.com/blog/2022/folx… #ChallengerMindset

‘It’s very cheap — it doesn’t cost you anything to use a word versus another one, but the effect on consumers’ hearts is massive.’ Vianney Vaute, co-founder of @backmarket, talks to @eatbigfish about how they're challenging the Goliaths of consumer tech. thechallengerproject.com/blog/2022/vian…

Vianney Vaute, co-founder of Back Market, shares insight into how the French startup is challenging consumer culture and our obsession with 'new'. Read our Q&A interview here: thechallengerproject.com/blog/2022/vian…

Steve Nilsen, VP of Cult Indoctrination at Liquid Death, explains how the challenger brand is bringing fun and little 'naughtiness' to a water category where competitors tend to 'stay in their lane'. thechallengerproject.com/blog/2022/stev… #ChallengerBrand #ChallengerMindset

Changing the perception of sustainability: An interview with the co-founders of @PaynterJacket thechallengerproject.com/blog/2022/beck… #ChallengerMindset

"The brands that are really listening to women today are trying to fix the category rather than fix the audience." Jane Cunningham and Philippa Roberts, cofounders of @PrettyLitHead, talk to @eatbigfish about their latest book #Brandsplaining thechallengerproject.com/blog/2022/jane…

Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests. bit.ly/3jSqrXH

Changing attitudes to death with DeadHappy's Head of Growth, Lucy Holton and Head of Brand, Ed Edwards. Read and watch our interview on The Challenger Project: thechallengerproject.com/blog/2022/lucy… #ChallengerMindset

We're looking for a strategist with 3+ years of client-facing experience to join us. You'll be excited by the opportunity for businesses of all shapes, sizes and categories to be more challenger. More info and how to apply here lnkd.in/dRpTEVYQ