Kevin Cullen

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Kevin Cullen

Kevin Cullen

@ColorTheBooks

Indie game dev // Narrative Designer from Scopely + Outer Haven Games + GAIM Studios + Inqdrop Studios // New game "Flick" now on Steam!

California Se unió Eylül 2012
6K Siguiendo17.5K Seguidores
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Things you need in order to be a writer: - A pen - A paper - A willingness to sit for hours on end in front of a blank page and withstand growing urges to rip out your hair as fabulous ideas you had in the shower now sound terrible and no writing gets done - Some tea #amwriting
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Legs no longer function. #GDC success.
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Narrative folks - use this down below when you're designing your level's POIs (courtesy of @OuterWorlds designers) It's like a mini GDD and helps keep focus #gdc #gamedev #narrative
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Game guru Ichiro Lambe analyzed a ton of games on steam and one thing stood out: - You must show your UI in your screenshots and your game trailer #gdc #gamedev #Steam
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Pro tip when launching your game: Make two "DLC" bundles. - One that contains your game's soundtrack - One that adds some fun cosmetic bonuses (the supporter pack). Players love these and they add incredible value to your game's overall release success (and catch the attention of STEAM curators) #indiedev #gdc2026 #gamedev
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
According to @BexSaltsman 's #gdc2026 panel, approaching publishers when you've already got a proven track record of actually shipping games increases your chances of landing that publishing deal. They want to know they can rely on you and a shipped game or two shows you can see a project through. #indiedev #gamedev #indiepub
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Indie team looking for a publisher? When pitching to a publisher, scope your schedule realistically. Don't ballpark your timeline, publishers might have opportunities that align to your release schedule even if it's far away. #indiedev #gdc2026 #gamedev
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Indie Game Joe
Indie Game Joe@IndieGameJoe·
Hey all, just so you know, I’m still posting game dev marketing tips and advice. Right now, I’m sharing more indie games while learning the X algorithm. I want to grow this account as much as possible, because a bigger following means I can really move the needle for indie devs.
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Concrete marketing step you can take to make your game a success: do a SWOT analysis. Check out the snapshot below of the #slaythespire2 SWOT analysis their team did to ensure release success! #gdc #gamedev #MarketingTips
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
You don't need an established audience to find game success. But it certainly doesn't hurt! Chris Zukowski with unmatched advice for finding success on Steam #gdc #gamedev #MarketingTips
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Working on a competitor analysis? You should be! Keep an eye on games that are your direct competitor and watch their social media, their store page, the content creators that are posting about them. Watch what works and what doesn't, what resonates and what falls flat. #gdc #gamedev
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Some common #gamedev marketing mistakes include: - Not knowing your game's hook - Using all your material for your trailer - No budget allocated for marketing campaign - Generic store page (no variety of gameplay images, gifs, etc) - Competitive analysis compares games in a different league or too old (stay within your game's scope) #indiedev #gdc
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
Just attended a great panel featuring Derek Lieu and Dana Trebella on the often overlooked craft of game marketing. Really incredible insights that every dev should roll into their creative process! #gdc #gamedev #MarketingTips
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
@SuckerPunchProd And a pic that provides a bit more context/examples of what the red section (narrative cutscenes) would contain, with different types of cutscenes based on budget #gdc #gamedev #narrative
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
For the narrative folks out there, @SuckerPunchProd has a genius way of presenting their quest and narrative designs to stakeholders. Black text is basic description, blue is gameplay, red is cutscenes. Visual indicators that help inform player experience balance #gdc #gamedev
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
A few more screenshots with some additional context for your outlines! This adds a bit of context and examples for the gameplay section, which focuses on active gameplay verbs #gdc #gamedev #narrative
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Kevin Cullen
Kevin Cullen@ColorTheBooks·
@onlypancak3s_ Just read your tips thread. Really brilliant stuff. I've been trying to figure out what makes a good hook and every one of the videos I've made has been focused on the game. Shifting focus to the viewers themselves is something I never considered. Really appreciate you sharing!
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onlypancak3s
onlypancak3s@onlypancak3s_·
Sensory Overload hit 40k wishlists in the first 3 weeks. 🚀 YouTube shorts make it possible for solo indie devs to get the same traction as AAA studios get after spending millions on advertising. #IndieGameDev #solodev #indiegame
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