Crypto Communications Collective

🎉 Marking our 2nd birthday, we present the 2nd edition of CCC ATL Awards! 🏆 Honouring the best-of-the-worst in the web3 & crypto media and comms landscape over the last year to date. Winners 🧵👇 👀 Full list of winners + spicy takes: mirror.xyz/cryptocommscol…

Our CCC members on the ground in Denver had a lovely meet up! ETHDenver may be a little quieter this year but there's a heap of work keeping us all busy.

Crypto has a "credibility for sale" problem, and it’s costing founders their reputations. We analyzed 2,893 press releases over four months to see how the "wire service" machine actually works. The results were worse than we thought: 62% of crypto press releases come from projects flagged as high-risk or outright scams. Here is how the crypto press release distribution industry is laundering reputation.

In solidarity with all the journalists🤝

I analyzed robots.txt files of 50 crypto news sites to see how they treat AI bots. Only 3 sites block AI, and CoinDesk blocks the most. But all 3 do it inconsistently and miss some bots. Thread 🧵

Working on a story for @DecryptMedia about AI companions—apps that talk, flirt, and evolve with users. If you’re developing one (or have), I’d like to hear from you. DMs open. #AIcompanion #aigirlfriends #aiboyfriend

🗞️#Crypto news you should care about so far: 🏦Brazil and HK Central Banks complete settlement of cross-border trade transaction using smart contracts & digital currencies 💶Digital Euro to pilot mid-2027; roll-out in 2029 🤯Circuit judges skeptical of SBF appeal arguments

Journalism matters. The accounts cited here delivering breaking news rely on... journalists. This is not a jab at Blockworks -- it's great they are finding a profitable vertical in crypto information. But crypto is not fine without newsrooms and journalists. The opposite is true: crypto doesn't have ENOUGH quality journalism. We need more investigations, more scoops. We need reporters doing the legwork, not just KOLs spouting their thoughts on X. Uncovering dirt, fact checking, data crunching, putting faces and human stories to this mind-boggling industry, UNCOVERING DIRT, etc... all the hard work that's under appreciated but so crucial. It's why I'm here, and why @DefiantNews is here.

jk pr/comms people are some of the most t-shaped operators in the game - see across functions, manage chaos and somehow make it all sound intentional. The job description should honestly read: think like a strategist, act like a firefighter and communicate like a diplomat. Mad respect to everyone doing this work with so much grace ILY @radio_leila @davidjgoosey @candicekteo @miakoddda @0xcoolgirl @__arielle__ @chizhao @julie_mo @emma_nibhroin @Ruth_De_Freitas the whole @Crypto_Comms_ crew + tag whoever I missed here 🫶

Snapshot of the news headlines following the massive liquidation over the weekend. Which would you click on?

@laurashin why are you gatekeeping "the kicker" ?

The AI slop/PR pitch mashup is 🤢

🗞️#Crypto news you should care about so far: 🛡️Ethereum Foundation releases privacy roadmap w goal of making private onchain actions cheap & compliant. 📲PayPal will allow sending crypto via text message, DM, email 🇰🇷First S.Korean won-backed stablecoin launched on Avalanche

📣 Announcement📣 Our next session has been locked in with @CamiRusso, author of the Infinite Machine and Founder of the @DefiantNews Taking place on Sept 24 at 1:30pm EDT, you can sign up below 👇

I was on a call with someone from a major crypto project. They let their huge upcoming announcement slip. I (obviously) did not tell anyone, and the launch ultimately went really well! But please don't do this. You don't know who is listening. You don't know who will scoop your story. You and your team have worked so hard – don't spoil it at the last minute! Sincerely, A concerned PR person.

PSA: Founders, C-suites, Marketers. There's an active scam impersonating @crypto. ❌Do not engage if you receive a similar email. ✅Do check in with a PR (in-house, agency or fren) when a journalist reaches out, before getting excited. #cryptohelp #CryptoNews #journorequest

Congrats @jonrice ! Looking forward to seeing the right narratives hit the headlines. 🚀🚀🚀

Strong comms shape crypto as much as strong code. Definitely a stage-worthy topic in itself.

🗞️#Crypto news you need to care about so far: 🚗Volkswagen Group Sg now accepts crypto payments for cars & services - $BTC, $ETH, $USDT, $USDC ++ 💹Japan to approve its first yen-denominated stablecoin 🛑Top exchanges to be users of new crime-stopping initiative, Beacon Network

If you're going to a crypto conference, the press room might just be your most underrated tool. Too often, founders and communication leads overlook it, or don’t know how to make the most of it. But here’s the thing: if you want media coverage, you need to meet journalists. And that starts with knowing how the press room works. At @YAPGlobalTeam we’ve run press rooms at @ETHCC, @Ethereumdenver, @SolanaCrossroad, @EBlockchainCon among many others. Here’s what projects need to know: 1. Start with the media list. Most conferences release a list of attending journalists two weeks before. Scan it. See who covers your space. Highlight who you'd like to meet. 2. Reach out to the press agency ahead of time. If there’s an official PR team, drop them a note. Let them know who you want to talk to, they might already be planning time with the journo and can help make the intro. 3. Say hi to the press team on-site. We’re usually in or near the press room. If you’ve spotted a journalist on the list, swing by and tell us. If they’re around, we’ll help connect you. 4. Recce the press room. If you've got a media interview scheduled, you get access to the press room. I highly recommend locating it and checking it out well before your interview so you have time to prep for it. 5. Flip the script. When you meet a journalist, don’t just talk about yourself. Ask who they’re hoping to connect with. It might be you, or someone you can introduce them to. Running a company is hard enough. Let us help you get the story out there.

🗞️#Crypto news you should care about so far: 🥷Crypto crime unit T3+ froze $250M in criminal assets in 1st yr ⚖️Ethereum dev detained for a day in Turkey, allegedly in connection with privacy protocol - donates $500K to Storm's defence 🪙Kakao prepares for Korean won stablecoin