Co.Design

Fallingwater just rebranded, but it doesn't have a logo. Instead, it has a wordmark that LA-based design agency Fruition Co. designed to stay out of the way and let the famous architecture speak for itself. f-st.co/J0ATEVD

"You can't do a deal with somebody you don't trust," says Reddit CEO Steve Huffman. f-st.co/NqTcSkp

Sprite's new branding sharpens the logomark, flips it vertically on cans, and brings back its iconic "Lymon" symbol. f-st.co/09n2M3F

Is Google Lab's Stitch a Figma killer? f-st.co/VR2dZn8

A visit by the Israeli prime minister to a coffee shop shows how the truth is now up for grabs. f-st.co/COFupYh

The PC era is dying. Welcome to the collective computer era f-st.co/eBkDmSv

FBI director Kash Patel wore custom Nikes to a recent UFC training event—but they weren't customized by Nike, Fast Company can confirm. The FBI's dress code once symbolized strict professionalism. Now it screams podcaster-occupied government. f-st.co/5GjAml9

As the biggest streaming services in the world battle for premium content and subscription dollars, Tubi has gone all in on free. CEO Anjali Sud tells Fast Company editor-in-chief Brendan Vaughan how the streamer cracked the Gen Z code. f-st.co/xFkunW1

Meet the jurors for the 2026 Innovation by Design Awards. f-st.co/z9ZRk2s

New York City's next transportation revolution might be on the water. f-st.co/FAAGUOv

Tiny diamond particles can help fabric release heat—and despite being diamonds, they're surprisingly affordable to make f-st.co/KL3LQry

The company’s new DLSS 5 technology enhances game visuals to make them look more real, but some hardcore gamers are having none of it. f-st.co/9wyJx7T

The U.S. men’s national team helped design this year’s World Cup jerseys, one of which is an homage to an iconic 2012 kit. f-st.co/meaYnai

“Sixteen-year-old Zinzi, Sev, and Ryan didn’t know what an art house theater was,” recalls Zinzi Coogler, “but we did know what the multiplex was." f-st.co/HmvO8vC

Bribes for getting off your phone? There's an app for that f-st.co/o53PpIE

The Commission of Fine Arts chair suggested the building's columns be changed from Ionic to Corinthian to match the government’s other great buildings. f-st.co/INdC3cb

Coleman just invented an entirely new kind of cooler that folds like origami. f-st.co/kVYh6IT

Firefox's cute and fierce new mascot wants to protect you from the internet. f-st.co/kXLPl7a

Finding a parking spot doesn't have to be such a headache. f-st.co/ACRX81Q

Inside Alex Cooper’s next move: Building a creative agency that lends the Call Her Daddy voice to the biggest brands f-st.co/CHjyOvz