HOBA TECH®

🚨 HOBA Pro Beta is LIVE! This week only: Join a live group demo + unlock an exclusive lifetime access offer. ⚠️ Limited time. Limited seats. ✅ Pick a session ✅ Get early access 🎯 Register now → zurl.co/3zdjE #HOBAPro #AI #BusinessTransformation #BetaLaunch #AgileTools #SaaS 🚀

Know someone who would make a great guest on The Business Transformation Podcast? We’re always looking for strong voices in: - business transformation - stakeholder management - leadership - governance - strategy and execution Suggest a guest here: hoba.tech/podcast/sugges…

🎉We’re proud to share that The Business Transformation Podcast has been listed by Feedspot as one of the Top 3 Stakeholder Management Podcasts.🎙️ A big thank you to our listeners, guests, clients, partners, and wider community for your support. #BusinessTransformation #StakeholderManagement #Podcast #HOBA

🚨 Due to incredible demand, we’ve extended the #HOBACommunity launch offer by 24 hours. Now ends 9:00 a.m. Wednesday (UK time). Join the new home of transformation and claim: 📘 FREE Business Transformation Playbook e-book 🎁 Exclusive bonus offers ✅ 1-year full community membership with all plans 👉 community.hoba.tech/offer/join #HOBA #BusinessTransformation #DigitalTransformation #AgileTransformation

🚨 24 hours left to join HOBA Community under our launch offer. The clock is ticking on our 72-hour sale, and this is your chance to get inside the new home of transformation before the offer ends. If you want access to training, support, live calls, resources, and a growing global transformation community, now is the time. ⏳ 24 hours remaining 👉 Join here: community.hoba.tech/offer/join #HOBA #BusinessTransformation #TransformationCommunity #DigitalTransformation #ChangeLeadership #AgileTransformation 🚀

"Organizations bring in Consultants for their expertise. There are three kinds of professional management consultants in the world, Grinders, Minders, and Finders. They don't teach you that at Business School. 🌐💼 #ManagementConsultants #BusinessExpertise #ConsultingInsights" — Heath Gascoigne hoba.tech/blog/confessio…

🚀 HOBA Community is now LIVE — the new home of transformation. One framework. Four communities. Everything you need to deliver real change. 🎉 Join our 72-hour launch offer — special onboarding for new members! 🔥 #HOBACommunity #BusinessTransformation #HOBA #ChangeManagement — Heath Gascoigne hoba.tech/news/hoba-comm… via @heath_gascoigne

👏 "2025 was the year business transformation stopped being “projects” and started becoming an ecosystem—skills, credentials, community, and now AI-enabled delivery. 2026 will accelerate. 🚀 #BusinessTransformation #AITransformation #HOBA — Heath Gascoigne hoba.tech/blog/2025-year… via @hobatech

🚨 Platform Migration Update (HOBA Academy → HOBA Community) 🚨 We’re currently migrating HOBA Academy into our new HOBA Community platform — bringing your courses, programs, and resources into one unified home. ✅ What you need to know Students will receive an email shortly with migration info + new login details During the migration, the current platform may be offline briefly / unavailable momentarily Your access will continue in the new platform — same course(s), same program(s), new home 🙏 Thanks for your patience while we complete the move — we’ll share another update once everything is fully live. If you don’t see the email soon, check spam/junk first, then reach out to support@hoba.tech. #HOBA #BusinessTransformation #Transformation #Learning #ChangeManagement #BusinessArchitecture #HOBACommunity

🎆🚀 𝐇𝐚𝐩𝐩𝐲 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫 𝟐𝟎𝟐𝟔! 🚀🎆 Our HOBA crew are officially on the launch pad – so it felt right to kick off the year with a rocket taking off to celebrate what’s coming next. From all of us at HOBA Tech, I want to wish you, your teams, and your families a very Happy New Year and a successful 2026 – on time, on budget, and far away from that 70% transformation failure rate. 💛 If you’ve been following HOBA for a while – thank you for being part of the journey so far. If you’re new here – welcome aboard. The rocket’s leaving the pad this year. 🚀 Here’s to a breakthrough year in 2026 – let’s make it the year your transformation actually lands. 🌕 #HappyNewYear #NewYear2026 #BusinessTransformation #DigitalTransformation #AITransformation #BusinessArchitecture #HOBA #HOBATech #Consulting #ChangeLeadership #StrategyExecution #OnTimeOnBudget

𝐌𝐞𝐫𝐫𝐲 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬, 𝐇𝐎𝐁𝐀 𝐟𝐚𝐦𝐢𝐥𝐲 🎄✨ To our certified partners, students, customers, and everyone cheering on @HobaTech and 𝐇𝐎𝐁𝐀 — thank you for being part of this journey. 𝐖𝐢𝐬𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐥𝐨𝐯𝐞𝐝 𝐨𝐧𝐞𝐬 𝐚 𝐯𝐞𝐫𝐲 𝐌𝐞𝐫𝐫𝐲 𝐂𝐡𝐫𝐢𝐬𝐭𝐦𝐚𝐬 𝐚𝐧𝐝 𝐚 𝐇𝐚𝐩𝐩𝐲 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫! Here’s to a big 2026 ahead — more breakthroughs, more wins, and more business-led transformation done properly. 💛 Enjoy the downtime, recharge, and we’ll see you in the new year! 🥂 — @Heath_Gascoigne & the @HOBATech Team

LAST-CHANCE REMINDER ⬇️ ⏰ Sale ends TODAY Thursday 5 Dec at 23:59 GMT (6 hours left) ✅ 20% off all plans – code CYBER72 ✅ Works on 12-month & 24-month options ✅ Includes certification, HOBA Pro, twice-weekly live coaching, all templates Direct link → hoba.tech/hoba-business-… After midnight the price goes back up and stays up until 2026. See you inside (or see you paying full price tomorrow 😉) – Heath & the HOBA Tech team

⏰ Last chance – 72-Hour Cyber Monday Sale ends tonight at midnight If you’d like to follow in Guillaume’s footsteps and become a Certified HOBA Business Transformation Architect™ (HBA®): 👉 Our 72-hour Cyber Monday sale ends tonight at 11:59 pm – that’s around 12 hours from now. Once it closes, the offer is gone. Secure your spot and get access to the same practical, application-focused program that Guillaume used to ace his exam and design his HOBA context diagram: 🔗 hoba.tech/hoba-business-… See you inside the program.

🎓 Congratulations, Guillaume Collet – Certified HOBA® Business Transformation Architect! Guillaume, originally from France and now in Barcelona, Spain, has just earned his Certified HOBA Business Transformation Architect™ (HBA®) certificate – and he didn’t just pass… he aced the final exam, finishing right at the top of the class. 🔝 But that’s not all. Guillaume went above and beyond and created a never-before-seen context diagram that connects all the HOBA building blocks and blueprints across the 6-step design process – making it possible to see the whole transformation story at a glance. This is exactly what we teach in the program: HOBA is about simplifying complexity so everyone can understand the context quickly and clearly. And as we always say, this is not a “knowledge collection” course – it’s an application program. You have to apply what you learn through weekly action items, using your own organisation, a past client, or a favourite company as your case study. Guillaume’s submissions more than demonstrated his ability to execute using HOBA on his next transformation programme. 💪 Bravo, Guillaume – fantastic work, and congratulations again! We can’t wait to see the transformations you’ll be leading from Barcelona and beyond. 🚀 👉 Check out Guillaume certificate verified on Accredible here: #acc.KsP0BjeE" target="_blank" rel="nofollow noopener">credential.net/46b2a67c-4f80-… #HOBA #HOBAAcademy #BusinessTransformation #BusinessArchitecture #TransformationArchitect #DigitalTransformation

🚨 EXTENDED CYBER MONDAY – 72 HOURS ONLY 🚨 20% OFF ends Thursday night. Use code CYBER72 Last chance in 2025 to get certified at the lowest price. 👉 hoba.tech/hoba-business-… #BusinessTransformation #Agile #ChangeManagement #CyberMonday #HOBATech

Want to become a Certified HOBA® Business Transformation Architect like Ajit? 🎓 👉 Founders25 – 25% Off Certification (Ends 31st or when spots are sold out): hoba.tech/hoba-business-… Based in Australia or New Zealand and want to bring HOBA into your consulting practice? 🌏 👉 AU & NZ Partner Program – Applications close 31st: hoba.tech/news/hoba-tech… Secure your place before the doors close. 🚀

🎓 Certified HOBA® Business Transformation Architect – Congratulations Ajit! Huge shout-out to Ajit Ahloowalia, who has just earned his Certified HOBA Business Transformation Architect™ (HBA®) certification. Ajit didn’t just “do the course” – he understood the assignment: ✅ Consistently strong action-item submissions ✅ Clear grasp of the HOBA business-led approach ✅ Active participation on the live Q&A calls Great job, Ajit – well done. We’re looking forward to seeing the transformations you’ll be leading with your new certification. 🚀 🔔 Two important deadlines coming up: 1️⃣ Founders25 – 25% Off Certification Get 25% off the Certified HOBA Business Transformation Architect Program. ⏳ Offer ends on the 31st or when the remaining spots are sold out 2️⃣ AU & NZ Partner Program Closing Applications for our Australia & New Zealand HOBA Partner Program also close on the 31st. If you want to bring HOBA into your consulting practice in AU/NZ, now is the time. 👉 Check the link in the comments / bio for details and to secure your spot before the doors close. #HOBA #HOBAAcademy #BusinessTransformation #BusinessArchitecture #TransformationArchitect #DigitalTransformation #Founders25 #Partners #Australia #NewZealand

💬 A quick note on “Marketecture”… When I say Marketecture, I’m talking about what we see everywhere right now: ❌ Shiny “digital transformation” decks ❌ Trendy language (AI, agile, innovation…) ❌ But no real business architecture, no traceability, and no measurable outcomes It looks impressive, it sells the sizzle… but it doesn’t change the business. HOBA® was built to be the opposite of that: ✅ Business-led from day one (not IT-led) ✅ A repeatable process that connects strategy → operating model → implementation ✅ Clear blueprints, roles, and decision points so everyone from Exec to BA is on the same page If you’re tired of big hammers and tiny nuts in your transformation projects, start with the blog, then: ➡️ Grab your Founder25 spot on the HOBA certification (before month-end or sell-out), and ➡️ If you’re in Australia or New Zealand, DM me “PARTNER” and I’ll send the APAC partner details. #Marketeuture #WrongToolForTheJob #TransformationFail #BusinessLedNotITLed #ArchitectureFirst #OutcomeFocused #RealWorldResults #BusinessConsulting #TransformationPartners #HOBAFramework

⚠️ Are you still using a sledgehammer to crack a nut in your transformation? Most of the market is. They’re still pushing old, noisy, “Marketecture” methods – interesting slides, zero impact in the real world. Wrong tool for the job. That’s exactly what this image is about: Big tools. Tiny problem. No leverage. In our latest post I break down why old business transformation methods don’t fix today’s problems, and what to use instead – a business-led, architecture-driven approach that actually delivers outcomes, not just decks: 🔹 The HOBA® framework – used by tens of thousands of practitioners 🔹 Implemented in hundreds of organisations, including UK Government 🔹 Based on our 6× international bestseller, sold in 13 countries, stocked in 6 UK and 8 US retail stores 👉 Read the full blog here: hoba.tech/old-business-t… If you want to learn and use the method (not just read about it): 🎓 Our Founder25 promotion on the Certified HOBA Business Transformation Architect programme is live until the end of this month or when places are sold out. Once they’re gone, they’re gone. And if you’re in Australia or New Zealand: 🤝 We’re expanding our HOBA Partner Programme into APAC. This is your chance to be part of the founding partner team in the region and bring a proven business-led transformation framework to your clients. Comment “INFO” or message me directly and I’ll send you: 🏆 The details on the Founder25 offer, and 🏆 The partner pack for Australia & New Zealand. #BusinessTransformation #DigitalTransformation #BusinessArchitecture #EnterpriseArchitecture #StrategyExecution #OperatingModel #ChangeLeadership #ConsultingLife #HOBA #AgileTransformation #TransformationFramework #GovTech #APAC #AustraliaBusiness #NewZealandBusiness #PartnerProgram #Founder25

ICYMI: Our founder @Heath_Gascoigne has been awarded Digital Transformation CEO of the Year 2025 🏆 Thank you to our clients & partners for the support 🙏🙌 Read more: #DigitalTransformation" target="_blank" rel="nofollow noopener">hoba.tech/news/heath-gas… #CEOMonthly