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Moon Ape Lab Appoints @jordanbharris1 as Artist in Residence
Moon Ape Lab today announces the appointment of JoBeHa as Artist in Residence, marking a significant strategic milestone in the evolution of the project’s creative and technical direction
JoBeHa brings extensive frontline experience from the global film industry, having contributed to major cinematic productions including Surf’s Up, I Am Legend, Real Steel, and numerous other large-scale projects. His background reflects sustained work in high-pressure production environments where visual fidelity, consistency, and delivery standards are non-negotiable
This appointment represents a clear inflection point for Moon Ape Lab. With JoBeHa joining the team, the project moves beyond conventional NFT avatar production pipelines and adopts a cinematic-grade approach to character development, visual language, and long-term IP construction
JoBeHa’s role is not cosmetic, it is foundational. His involvement signals a deliberate shift toward film-level standards, professional discipline, and intentional storytelling
Our collaboration is expected to materially strengthen The Lab’s standing with collaborators, collectors, and external partners, while laying the groundwork for deeper character expression, narrative cohesion, and long-term brand value
Work under this new creative direction is already underway. As it begins to surface publicly, the resulting shift in quality and ambition will be immediately evident
This appointment reinforces Moon Ape Lab’s commitment to technical depth, artistic integrity, and the development of durable, story-driven 3D intellectual property designed for longevity
Welcome aboard, JoBeHa 🍌
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