Joseph 🏴󠁧󠁢󠁥󠁮󠁧󠁿 🇬🇧 ➡️

This is probably the best April Fools so far.

🚨 Holding the BBC to account: Green Party activists and candidates made horrific comments, calling Jewish people “abominations”. God forbid had this been Reform activists it would have led the news cycle behind only the war in Iran. Yet because it’s the Greens? The BBC did not even cover it.

@montie @Nigel_Farage @YouGov Another subtle dig in public at the party you profess to have switched to. I simply do not trust you anymore.

While there has been a modest dip in Reform's national poll ratings (and I think @Nigel_Farage has been unwise to attack @YouGov given its brilliant track record) the party is still on course to rip up Britain's political map in May's elections. It'll be a much bigger ripping up than the SDP ever achieved and will will involve a much bigger change of councils and councillors than anything the Greens will manage. Unlike with all the other parties the ripping up will reshape almost every corner of the UK. Reform can win against Labour or the Tories. In Wales as well as Essex. In the North and in coastal towns as well as in the home counties. We are probably the only truly national party now. * While - of course - we have much work still to do, give me our growing pains over the old parties' senility any day. And we have Nigel. No one understands the mountain we still have to climb better than him. My big conclusion after 18months in Reform is that he's a much more creative and strategic politician than his opponents ever seem to appreciate and his greatest chapter is being written in his head now with a pitch to the undecideds over the three years before the next election that will rewrite how elections are fought... I'd forgive you for not believing me but being underestimated is another one of Reform's useful problems :)

This is a great line from Reform’s Zia Yusuf on the Tories ditching of net zero and new found energy realism… “Shameless arsonists offering to rebuild your house having spent 14 years burning it to the ground.” @ZiaYusufUK

This is embarrassing, it belittles our nation on the world stage. A navy run down by the Tories and now virtually inoperable. Reform will bring our armed forces back from the brink.

I’ve been going to Spurs games since I was 4 (33 years). Quite a punishment. In recent years - like every other corporation - the club has soaked itself in the cultish waters of woke. Recently, they held Islamic prayer at the stadium for seemingly no reason. They’ve also been bringing these guys at @SpursLGBT out before games to tell the children in the stands who they like having sex with. Spoiler alert: the former would throw the latter off buildings for it. One corner of the stadium is now draped with the biggest trans flag you’ve seen. Almost nobody asked for this. Almost nobody wants this. People go to the football to get away from being lectured by morality police, even if just for 90 odd minutes. As with any cult or society, minorities who receive special treatment begin to feel entitled. Now, it is no longer enough to dominate the culture around football. This group believes it can dictate which manager Spurs can hire. The manager in question - de Zerbi - isn’t accused of doing anything himself. But of being associated with a player (by accounts a horrific man). If spurs are relegated, a great many very real people will lose very real jobs. Children will suffer from the firings of their parents. Do these people care? This just shows how shallow their performative caring is. And we are sick of it.

A response to my critics. Suicide of a Nation is clearly becoming a major book & I'm DELIGHTED by the debate it's sparked. This is why I wrote it. People deserve to know the truth about what is happening in their own country. I also find myself in the curious position of watching Suicide of a Nation be criticised by people on both the Left, many of whom have clearly not read it, & people further to my Right, who oppose my support for Reform. I will deal with all this together. 1. Research, stats & evidence All the research, stats, data come from the official 2021 UK census data. The projections are calibrated to the 2022 Office for National Statistics national population projections, ensuring consistency with national trends. I believe this is the most systematic, sophisticated look at the demographic revolution unfolding in Britain that we have to date. To be clear, Suicide of a Nation is also a trade book, intended for a mass audience. It is not like books written by academics that are typically only read by a few dozen or a few hundred people. It is designed to reach tens of thousands, which it is now doing, to try and help shift the Overton Window. If you want all the detailed assumptions, analysis, & modelling behind the book you can read them here: shorturl.at/d3Hg8 Or if you want to look at the key trends in more detail you can see them in our Substack this morning: shorturl.at/LLBeS 2. Substack, links, and footnotes Trade books by their nature have minimal footnotes. The aim is to inspire a mass readership. Having spent 20 years in the universities, I wanted to write a trade book. Hence the lack of footnotes. If you want the data detail on the trends see the paper above. I do link to several of my Substack articles because, as it happens, with the exception of David Coleman, I am one of the only people who has run demographic projections at this level. You can read it here: shorturl.at/Gij6S. Ditto my discussion in the book of Muslim attitudes, Reform voters, and the economic costs of net migration. Nobody else is writing about these issues as we are at mattgoodwin.org hence me citing those pieces. I see no problem with this. I am proud of our work. Academics cite their own work all the time. It just so happens this time around they disagree with my work! 3. AI school census data Footnote 8 includes a reference to school and nursery data via AI which was then cross-checked with the real dataset (available here: shorturl.at/KlFVm. I see no issue obtaining datasets via AI so long as they are cross-checked with the original source (above). Hence why I include the reference. This school census data shows, clearly, nearly 1 in 4 primary pupils & nearly 1 in 3 nursery pupils no longer speak English as their main language. I attach the screenshot. In Bradford, the example, nearly 40% of state primary children do not speak English as their main language (see screenshot). In some primary schools in Bradford, 98% of pupils speak 'English as an additional language'. Nationally, as I talk about in the book, and as GB News revealed last year, there are now 2,000 schools where English is no longer the main language for most pupils In 2 primary schools, not a single child has English as their native tongue. In 107 schools, 9 in 10 pupils do not speak English at home. In 2,309 schools in England, English is no longer the first language. And across the country, 1.8 million children, 1 in 5, do not speak English as their main language (see here shorturl.at/KXROf) It is also now fact, as I say in the book, to have schools in the Midlands with more than 30 languages spoken: shorturl.at/OfyNj I notice my critics ignore all these statistics, as well as the obvious problems this creates in the classroom, for example -> shorturl.at/6TJYz The left-wing claim that this does not create problems is ludicrous. Research by scholars such as Strand and Hessel finds that pupils who speak English as an additional (not main) language explains 22% of the variation in their educational achievement, compared to 3-4% that is statistically explained by things like gender or free school meals (as a measure of poverty). So, unlike the Left, I think this is a major problem and I make no apology for saying so. We should have a shared language. Bilingualism undermines our shared culture & nation. Mass immigration is weakening our educational system. 4. Solutions and prognosis Some argue the book offers no solution. I disagree. I am clear throughout. End mass migration. Exit the ECHR. Repeal the HRA. End welfare & social housing subsidies for non-Brits. End two-tier multiculturalism. Crack down on Islamism. Invest in Pro-family policies. Deport illegal migrants, foreign criminals & those who do not make a net fiscal contribution to the UK economy. Reassert our free speech. Scrap definitions of 'Islamophobia'. Abolish non-crime hate incidents. Where I depart from critics further to my Right is in opposing vague and ill-defined talk about "mass deportations" or "remigration", which often appear to mean "deport anybody who isn't White", or "deport British nationals". I reject this - politically, morally, ethically. I simply do not think it is right, possible, politically appealing to an election-winning majority, or in tune with our political culture. I also do not think the Americans cheering on other parties understand the nuances in our political culture. 5. Intellectual lineage. The book implicitly nods, throughout, to the work of Roger Scruton, Eric Kaufmann, Anthony Smith, Walker Connor, Douglas Murray (subtitle), all of whom have warned through speeches, podcasts, e-mails, and articles about the loss of a historic majority group. This is deliberate. Left-wingers who argue, for example, that Smith or Connor did not warn about the loss of a historic core are simply not reading their work, or being disingenuous. The title of the book is a specific nod to Arthur Koestler's Suicide of a Nation, a left-wing account of Britain's decline in the postwar era. My book, in contrast, is obviously a national conservative/right-wing take on Britain's decline. Sometimes, you don't need to state your influences because they are so obvious - at least to people who read books. 6. Publishing in 2026 Some people have asked why I did not publish with a mainstream publisher given my past books were with Penguin, Oxford, Cambridge, Routledge, etc., and I wrote two Sunday Times bestsellers (now three?) The answer is because I believe the publishers have been ideologically captured and no longer allow genuine free speech and debate. Having gone through mainstream publishers, I know for a fact this book would never have been published or would have been edited and diluted to the point at which it says nothing interesting or truthful at all. Anybody who is a serious author, who has gone through the editorial process, knows this to be true. The reality, in 2026, is if you have a profile and a large Substack you no longer need mainstream publishers. You no longer need to be controlled by Gatekeepers. This is a positive development. And in many respects I hope that given it's obvious success (top 5 on Amazon) Suicide of a Nation will encourage others to break with establishment publishing. This is what we need to do if we are serious about taking on the institutions. Lastly, my thanks to the left-wing trolls and resentful, bitter, unsuccessful former academic colleagues who are coordinating an attack on the Amazon Reviews page. They are helping drive the algorithm, ensuring this book receives the attention it deserves and is read by many, many more people. I thank you for this. Best wishes, Matt p.s. buy the book below or via Waterstones, Blackwell's, Foyles, etc (Amazon is now regularly running out such is the demand) amazon.co.uk/Suicide-Nation…

@cfdownes_ I stand by every word. I feel sorry for you all. You’ve made terrible decisions. Five years from now you’ll see. Bookmark this tweet.

The UN is a corrupt joke More slaves were held by Africans than were EVER sent across the Atlantic 7 in every 1000 Africans is a slave TODAY: 10 MILLION people It took 300 years for 10M slaves to cross the Atlantic 🤦‍♂️ And the Arab Slave Trade in Africans continues TODAY! So where are the protests outside the embassies & high commissions of Nigeria, Sudan, Mali, Chad etc? Utterly contemptible. This is not about slavery at all. This is an attack on Britain, America and the West. Slavery is universal and as old as man. What was unique was the Christian evangelical movement that spread across Britain, America and Western Europe that led to the West ending its BRIEF involvement in slavery. Never forget: Britain was the first country in world history to deliberately make itself poorer in the pursuit of a moral good - i.e. the vast sums it expended enforcing an end to the slave trade on land and the high seas. We must call this nonsense out. Me at Cambridge:

Now this absolutely lying, duplicitous, arrogant son of a bitch knows how we all feel. @Keir_Starmer was never going to last the pace. I predicted it before anyone else. Now mate - just give up. You’ve lost. It’s over…

🚨And there you have it. Lindsay Hoyle misled the house by omitting the fact that he has the power to pause proceedings and ask the prime minister to answer the question. He was quite happy to do this with Boris, but he REFUSES to do it with Keir Starmer. Absolute disgrace.

@Ashleighblaze77 @MBGA_Dave1966 @DonnaLouise1212 🤡🤡🤡🤡🤣🤣😂😂

@MBGA_Dave1966 @DonnaLouise1212 Reform aren't right though are they. That's the point.

Remember guys, as our country is being invaded on a daily basis by hundreds of undocumented illegal fighting age men. We are England till we die 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿 May 16th 2026, we go again & take our country back. 🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁥󠁮󠁧󠁿

My critics are gaslighting you They say I'm wrong to suggest English is no longer the main language in many schools Really? Look at how many primary school pupils no longer speak English as their main language Blackburn, 46% Luton, 53% Leicester, 59% Slough, 59% Tower Hamlet's, 65% Brent, 66% Newham, 72% Even in places like Coventry, Derby, Glasgow, Newcastle, Nottingham, Southampton, Wolverhampton it's 1 in 3 or more No shared language = no country amazon.co.uk/Suicide-Nation…

🚨 This is a dark day for Britain. Reform receives a large, perfectly lawful donation from a British Citizen, and Labour responds by rushing through a new law to prohibit him from making such a donation again. Rycroft even refers to British citizens as “malign actors” in his report. This is how fast the machinery of government moves when it wants to protect itself. When it comes to securing our borders? Nothing can be done for years at all apparently. This Starmer regime is authoritarian. Cancelling elections, choking off legal funding for its main rival, surveilling speech. Make no mistake, if Reform do not win the next general election, this country is toast.

@montie Tim, you picked a fight for god knows what reason, with a man who works his socks off for Reform. As shown in his work in Gorton and Denton. You are just digging deeper here. Call him privately. Apologise for being a massive tool and for being so divisive. Then engage brain.

I think we should have net zero immigration until we've delivered integration. I oppose net zero climate targets. Tax levels are far too high. We don't send enough burglars or violent criminals to prison. I oppose right-to-die legislation. I support a doubling of spending on the armed forces... ** But apparently I'm on the "Left" and a "Wet" 😂🤣🧐

@montie You are acting like a clown Tim.

Play the ball, not the man Matt. If you can. If your book is thoroughly researched you have nothing to fear from an internal investigation. "If" it is.

@montie You started an online fight with a Reform Parliamentary Candidate. Someone that has fought for Reform for a long time. You are an ex tory commentator who many do not fully trust. I think you should go back home. We don't need your toxic behaviour in Reform. I stand with Matt.

On days like this you learn a lot about people. Those who stand with you. Those who stand against you. Those who stay silent. But there's always bangers'n'mash. Good night everyone.

What Reform should do is stop taking Tory Wets like you. I've responded to my critics here (x.com/GoodwinMJ/stat…). All you do is criticise Reform & our campaigns. I have no idea why you are even in Reform unless it is to try and weaken it?

@montie @GoodwinMJ @reformparty_uk Unfollowed, fifth columnist i fear.

The whole controversy over @GoodwinMJ's book reminds me of the early warning sign that Rachel Reeves' dodgy footnotes provided about her. @reformparty_uk should now fully investigate Mr Goodwin's book and if there are repeated examples of factual error he should be removed from the candidates list. We need our future MPs to be trustworthy and credible.

@cfdownes_ Charlie, you have destroyed your potential career in politics. You have exposed yourself as some ethnat extremist. Nobody will ever take you seriously again. Good luck with guest appearances on Lotus Eaters as your main job in future.

Goodwin has some nerve to lecture us about being "detached from political reality" when this is what he was doing last month. If this is your idea of a serious, credible politics appropriate for the existential crisis Britain finds itself in, I'm glad you don't approve of us. And listen to the line of attack - it's not that we're wrong, but that we are "wrecking our political careers" and "losing all relevance" by speaking frankly about the measures necessary to save our country while refusing to take part in the all-singing, all-dancing Nigel Farage Show. Here's the difference between Reform and Restore: We aren't interested in making peace with the political establishment for the sake of our "careers". We don't measure our success by our "relevance" in Westminster drinking circles. We won’t talk endlessly about Britain’s problems - and make good money doing so - only to call our supporters racist when they suggest solutions. We are offering the British people the opportunity to save Britain democratically. Whether they want it is up to them, but we're not going to lie to them about what's at stake for the sake of votes. The British people are not stupid. They do not need to be spoken to like children. And they are tired of Westminster types like you doing exactly that.