Phocuswright

56% of travelers used AI for planning, booking or in-destination assistance for at least one trip in the past 12 months, ⬆️ up from 43% in 2H25 and 33% in 1H25. Among travelers who have used AI, 94% have used it for travel specifically. Our recent #research examines the impact of AI on search, trip decision and spend behaviors, along with what future expectations for #AI in #travel look like. Preview the full #data report now: bit.ly/4sRT9cM

At #Phocuswright Europe, you’re not just #networking. You’re putting yourself in the best position to succeed! 🔝 We expect nearly half to be C-level execs, presidents, or partners: The decision-makers who actually call the shots. 🤝 85% will be director level or above: The ones with the budgets, influence and vision. ➡️ The biggest names in #tech, #finance and #hospitality are here. Are you? Deals take root. Strategies stir. The right conversation at the right moment can change everything. If you're serious about staying ahead, you need to be in this room. Register by 31 March to save €400: bit.ly/4sPHwTL

Are you our ideal candidate? 👀 #Phocuswright is looking for a Business Development Director to help grow our industry-leading #travelresearch business and build relationships with top companies across the global #travel ecosystem. If you thrive on turning insight into opportunity, building senior-level partnerships and helping companies make smarter decisions with #data, we’d love to hear from you. Learn more, apply or help us spread the word: bit.ly/4b9emck #hiring #businessdevelopment #sales #remotejob

🎥 #ThrowbackThursday to #Phocuswright Europe 2025 #Viator president Pepijn Rijvers joined the stage for a candid conversation on the company’s evolving strategy, its vision for growth and how it’s adapting to a changing #travel landscape. Join the #travelindustry this 15-17 June in Barcelona for Phocuswright Europe 2026! Tickets are available now. youtube.com/shorts/xyjP8d-…

💡Applications are open: Global Startup Pitch Whether you’re a #tech #startup in #hospitality, #transportation, tours & activities, #AI, #sustainability or elsewhere this is 🫵 your opportunity to gain access to a top-class #network of executives, experts, investors and potential partners to build relationships within the industry. 🌍 Apply for FREE before April 1: bit.ly/4qm9Gnx

On the #ITBBerlin 2026 stage, Nathan Blecharczyk, Co-founder and Chief Strategy Officer at Airbnb, joined Mitra Sorrells, SVP Content at Phocuswright, for an on-stage fireside chat on how demand for #nature stays supports rural communities, creates jobs and opens new income streams for families. They also discussed #Airbnb’s evolution, the realities of operating in a more regulated environment and how #AI is shaping #travel discovery, personalization, trust and safety and host success. 📽️ Watch the full discussion now: youtube.com/watch?v=5ARx61…

At #Phocuswright Europe, you’re not just #networking. You’re putting yourself in the best position to succeed! 🔝 We expect nearly half to be C-level execs, presidents, or partners: The decision-makers who actually call the shots. 🤝 85% will be director level or above: The ones with the budgets, influence and vision. ➡️ The biggest names in #tech, #finance and #hospitality are here. Are you? Deals take root. Strategies stir. The right conversation at the right moment can change everything. If you're serious about staying ahead, you need to be in this room. Register by 31 March to save €400: bit.ly/4sPHwTL

This speaker lineup is a looker 👀 Senior leaders from #travel, #marketing and #AI will take the stage to share real-world insights and future-facing strategies. Check out the full speaker lineup and the growing list of attendees: bit.ly/3N3Zq68 You should surround yourself with these leaders. Tickets are limited ⌛ What are you waiting for?!

@Airbnb is keeping up with the times, implementing #artificialintelligence (AI) initiatives, expanding pricing flexibility and leaning into Gen Z-fueled interest in off-the-beaten-path travel. Beyond that, the #shorttermrental giant is also actively pursuing its #hotels vertical. “We’re starting in a focused way, in particular, in the cities of #NewYork, #SanFrancisco and a few others,” Airbnb co-founder and chief strategy officer Nathan Blecharczyk said during a fireside chat at ITB Berlin last week. Speaking with #MitraSorrells, SVP of content for @Phocuswright, Blecharczyk added that #Airbnb is adding hotel-specific functionality such as the ability to choose room type. Read the full article on #PhocusWire now. bit.ly/4rxQCn7

#TravelTechShow, Europe’s only #traveltech marketplace built for business, returns to Excel London on 24-25 June 2026! Join us for two days of #networking, #education, and solution-focused conversations with over 100 of the most innovative #travel #technology suppliers. Through our 1-2-1 meeting platform, buyers and suppliers arrive with pre-booked appointments, ensuring meaningful conversations and measurable ROI. Plus, @TravelTech_Show is co-located with Business Travel Show Europe and The Meetings Show, making it the only event where the entire #European #travel ecosystem connects under one roof. Register now to secure your spot 👉 bit.ly/4cL0Mgs

The Travel Marketing AI Summit is filling up fast! ⏳ This new one-day #Phocuswright event brings together leaders across #travel, #marketing and #technology to explore how #AI is reshaping the traveler journey, from discovery to loyalty. Tickets are limited. 📣 Secure your seat at the table now: bit.ly/4bbrAnJ

Are you our ideal candidate? 👀 #Phocuswright is looking for a Business Development Director to help grow our industry-leading #travelresearch business and build relationships with top companies across the global #travel ecosystem. If you thrive on turning insight into opportunity, building senior-level partnerships and helping companies make smarter decisions with #data, we’d love to hear from you. Learn more, apply or help us spread the word: bit.ly/4b9emck #hiring #businessdevelopment #sales #remotejob

🤔 Did you know that #Japan welcomed a record 43M international visitors in 2025? Discover what’s driving the surge, plus more exclusive #travelresearch insights from #Phocuswright analyst Coney Dongre ⤵️ Preview the #data & access the full report now: bit.ly/4s7hpXS

At @ITB_Berlin's opening outlook, #Phocuswright SVP of Content Mitra Sorrells explored how #AI is already transforming the #travelindustry at scale—and what comes next. This global snapshot set the stage for the big strategic questions the industry tackled throughout #ITBBerlin. 📽️ Watch the full opening outlook now: bit.ly/3OXALkg #ITBBerlin2026

🎥 #ThrowbackThursday to #Phocuswright Europe 2025 #ExpediaGroup chief product officer to lead product and design, Shilpa Ranganathan, joined the stage to share her vision for elevating the traveler experience, building for scale and where product #innovation is headed in an increasingly #AI-driven world. Mark your calendar for 15-17 June to join us for Phocuswright Europe 2026. Tickets available now! youtube.com/shorts/AezVkoZ…

Here are 3️⃣ key takeaways from #Phocuswright analyst Coney Dongre on our latest #Japan #Travel Market Essentials 2025 report. Catch her highlights now ▶️ Preview the #data & access the full report: bit.ly/4d7p6ZT

Is Gen Z actually disloyal? Not exactly. Our recent #research shows #GenZ and #millennial travelers redeem #loyaltyrewards more often than older generations and place strong value on maintaining status 💎 But they’re also driven by something else: #novelty. When #loyalty and new experiences compete, novelty often wins. That doesn’t mean #loyaltyprograms are losing relevance. It means they need to evolve to reward exploration, not just repetition. Discover more insights in our latest article. bit.ly/4smxzwS

🤔 Did you know that #Japan welcomed a record 43M international visitors in 2025? Discover what’s driving the surge, plus more exclusive #travelresearch insights from #Phocuswright analyst Coney Dongre ⤵️ Preview the #data & access the full report now: bit.ly/4s7hpXS

At @ITB_Berlin's opening outlook, #Phocuswright SVP of Content Mitra Sorrells explored how #AI is already transforming the #travelindustry at scale—and what comes next. This global snapshot set the stage for the big strategic questions the industry tackled throughout #ITBBerlin. 📽️ Watch the full opening outlook now: bit.ly/3OXALkg #ITBBerlin2026

Is Gen Z actually disloyal? Not exactly. Our recent #research shows #GenZ and #millennial travelers redeem #loyaltyrewards more often than older generations and place strong value on maintaining status 💎 But they’re also driven by something else: #novelty. When #loyalty and new experiences compete, novelty often wins. That doesn’t mean #loyaltyprograms are losing relevance. It means they need to evolve to reward exploration, not just repetition. Discover more insights in our latest article. bit.ly/4smxzwS