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Your MarTech Tool Stack Isn’t Complete in 2018 Without These 13 Apps ift.tt/2CTVpXC

Marketing Day: SEM campaigns, Spredfast updates its dashboard & Centro’s Basis ad platform ift.tt/2oLsIag

The pros and cons of marketing operations as a corporate vs. field function ift.tt/2I1aP07

Phrase, broad, or broad match modifier: After exact, what’s the next best match type? ift.tt/2oMfxFX

Unit economics: The foundation of a good SEM campaign ift.tt/2HZQOXH

Are you ready for the attribution changes coming to Google AdWords? ift.tt/2oLNUNx

Zoho unveils the ‘first bot for CRM,’ plus a new ‘serverless’ infrastructure service ift.tt/2HZc2oJ

Spredfast adds reviews to the social channels in its dashboard ift.tt/2oMtBzy

Google’s antitrust infringement continues ‘unabated’, Google Shopping competitors tell European Commission ift.tt/2HZk012

The death of the mass market and why consumers couldn’t be happier ift.tt/2oJtVyS

Centro’s Basis ad platform now shows unified creative-level data across programmatic, search, social & display ift.tt/2F9AVvL

How to Set and Forget AdWords Campaigns with these 5 Ad Optimization Rules ift.tt/2tadXmS

4 Effective Tips to Create Customers for Life with the Perfect Onboard Messaging Sequence ift.tt/2COqko7

Europe to tech giants: Remove ‘illegal content’ within one hour ift.tt/2GX9nuq

You’ll love what the SMX Advanced agenda has to offer ift.tt/2F4PepD

FTC PrivacyCon: How lessons learned by toy designers can inform marketers’ privacy policies ift.tt/2ta3pEp

Engagement Labs scores top brands among offline and online influencers ift.tt/2F3htVv

FTC PrivacyCon: Your email address is leaking and vulnerable ift.tt/2t4OATv

Adobe Target gets some new tools for mobile marketing ift.tt/2ozFMjQ

Placed introduces ‘Placed Insights’ to educate the market about location data ift.tt/2Fcv8ZQ